1. Distinguish WHY a prospect should choose you over your competition
You’re reading this article because there is a high level of competition, which is widely known.
Before you invest any money in your carpet cleaner marketing, first determine the main factor that sets you apart from your competitors, and gives customers a reason to choose your services.
Also known as a Unique Selling Proposition (USP), all you need is a statement that describes:
- Who you are
- What specific services you provide
- How you do it BETTER
- And why you’re in business
It’s fairly simple…
2. Become the #1 go-to carpet cleaner by creating name recognition
There are two main reasons why it is necessary to have a professionally designed attractive logo for your carpet cleaner marketing.
- It helps you look like a professional trustworthy business
- It creates NAME recognition
Both of these lead to increased leads, sales, and loyal customers.
Many cleaner businesses neglect to include this step in their carpet cleaner marketing plan, which is one of the reasons why they remain small and struggle to generate sufficient leads, including referrals. It should be noted that inadequate marketing efforts, such as carpet cleaning postcards, also contribute to their limited success.
3. Create an irresistible special offer to make your phone ring
In your carpet marketing campaign, a special offer serves two major functions.
- Enticing prospects to try out your product or service
• Rewarding current customers and ensuring future loyalty
Your carpet cleaning marketing should not treat a special offer as an afterthought.
Your prospects (and customers) will eagerly seek out this steal-worthy, money-saving DEAL!
If you are concerned that lowering the prices of your services will cause your revenue to decline, reconsider that assumption.
The concept behind special promotions is to attract a large number of individuals to your business. Once you provide exceptional service and impress these potential customers, you will have a higher number of individuals to upsell to and convert into repeat and loyal buyers.
Your special offer should be specifically created to generate numerous calls and leads.
To assist you in your thought process:
Presented below are proven special offers for carpet cleaner businesses.
- 2 Areas for $89
- Clean 2 Rooms and Get 3rd Room FREE
- $20 Off 2 Areas, $50 Off 4 Areas, or $100 off 8 Areas
4. Market your services consistently to generate $224,500 in revenue
Dirt and grime accumulate throughout the entire year, therefore there is no reason to believe that your business should have a “slow season.”
Consistent carpet cleaner marketing is the key to generating a steady stream of leads and new customers throughout the year.
5. Target your ideal prospects to generate qualified leads and easier sales
In order to prevent wasting money on advertising for your carpet cleaner, it is important to be selective.
Here’s an example of how to rephrase the text while maintaining the same meaning: Original text: “When solving a problem, it is important to think step by step and go through each stage carefully to ensure accuracy and completeness.” Rephrased text: “To ensure accuracy and completeness, it is crucial to think step by step and carefully go through each stage when tackling a problem.”
If you reside in a densely populated region, sending carpet cleaning postcards to every individual in your city can become costly very quickly.
So, concentrate on a specific aspect or topic.
Select your potential customers
Take some time to consider this:
Who precisely is your most valuable customer?
To find the answer to this question, simply analyze your existing customers and identify the individuals, jobs, or businesses that generate the highest revenue for your business.
6. Use this time-tested marketing tool to generate a 1,509% Return on Investment (ROI)
Even in our digital age, direct mail continues to be a proven and reliable marketing tool for carpet cleaners.
Take into account these numbers:
- 79% of consumers say they open direct mail immediately
- 54% of consumers say they prefer direct mail marketing the most
In other words:
Direct mail for carpet cleaning is effective, with one specific type of direct mail being particularly successful.
7. Know your target market and ideal customer avatar
To have an effective cleaning business marketing plan, it is essential to have a thorough understanding of your ideal customer and target market. Without knowledge of your target market and niche, your marketing efforts will be unsuccessful.
If you operate a commercial cleaning business, your target audience usually comprises of building owners and facilities managers. In the case of residential cleaning businesses, individuals in your target audience might include homeowners with additional disposable income who seek to minimize their time spent on cleaning.
To initiate the process, begin by constructing an ideal customer avatar, which entails forming a portrayal of your customer along with their activities, place of residence, behavior, and other related attributes.
Knowing these things will assist you in crafting effective messages and addressing the issues, requirements, and interests of your target audience. Properly targeting your message plays a significant role in the success or failure of promoting your cleaning business.
To create an effective marketing plan for your cleaning business, take the time to thoroughly understand your niche and target market.
8. Your cleaning business marketing plan should include local networking
While digital marketing is crucial for promoting your cleaning business, it is not the sole option available. Many cleaning business owners fail to effectively tap into the potential of offline marketing for promoting their businesses.
As you create a marketing plan for your cleaning business, it is important to incorporate local networking into your overall marketing strategy. A good starting point is to become a member of your local chamber of commerce or other networking associations, such as BNI.
When entering these groups, don’t expect to get something without putting in any effort because that approach won’t be effective. Additionally, avoid solely focusing on promoting your cleaning services when engaging with these groups.
In order to establish connections, it is necessary for you to attend these networking groups. When the situation permits, the opportunity to discuss your cleaning business will arise, and if suitable, you have the option to inquire about potential business or referrals.
Including networking in your cleaning business marketing strategy is crucial as it allows you to actively engage and make yourself known. By building connections, you can potentially gain access to fresh contacts, as well as opportunities for leads and sales.
9. Focus your messaging on benefits not features
A mistake commonly observed among cleaning business owners is that they often solely emphasize on the features of their company or service, rather than highlighting the benefits it offers to their customers. It is important to apply this approach to all aspects of your cleaning company marketing plan.
It is stated that they offer janitorial services, which includes tasks such as bathroom cleaning, concrete floor polishing, and auto detailing. Although these services are beneficial to have on a website, they are not sufficient for generating leads and sales in the cleaning industry.
In step two of your cleaning business marketing plan, as you conduct your market research, you should have gained insights into the benefits that your ideal customers seek. By understanding your target market’s problems, pain points, and frequently asked questions, you can begin to address those issues and provide answers to their inquiries.
If you owned a residential cleaning business, you could discuss the time saved when someone else takes care of their cleaning. Additionally, you may discuss the alleviation of stress by eliminating another task for a busy family.
When your marketing strategy for your cleaning business emphasizes the benefits rather than solely the features, you will experience a significant increase in your conversion rates of new cleaning clients.
10. Get reviews and testimonials for forms of social proof
In order to enhance sales and conversion rates, it is essential to incorporate social proof into your marketing strategy for your cleaning business. Even if your cleaning service is outstanding, people may not readily believe your claims.
If your customers claim that you have the best cleaning service in the world, it is perceived differently. The credibility increases when it is someone else, like a satisfied customer, who praises your service. Additionally, individuals tend to trust the narratives of your customers and how your cleaning business benefitted them.
For instance, perhaps you assisted a building owner in decreasing their turnover rate by ensuring that their tenants thoroughly enjoyed residing in a well-maintained establishment. Maybe your clients now experience less anxiety as they can allocate their time towards family activities instead of dedicating it to cleaning.
To promote your cleaning business, use reviews and testimonials as an effective marketing strategy. By sharing their stories, your customers can create a connection with potential customers, which may lead them to purchase your service.