Why get social?
When customers are looking for your services, they will typically initiate their research online, as social media now serves as the modern form of word of mouth.
If you don’t have a presence in the digital space, you are basically non-existent for the generations that spend a significant amount of time online.
Having social media pages that are well-maintained will enable you to reach out to customers in the places they already frequent. It is an inexpensive method for establishing brand recognition and customer loyalty by means of sales and event promotion, customer service options, as well as targeted advertising possibilities.
It is essential to add up all the factors and realize that social media is now a necessity for businesses, not just a recommended practice. However, determining which platforms are most efficient is crucial. The Sherwin-Williams marketing experts have recognized the top three platforms for professional painting contractors.
Priority 1: Facebook
This is an essential component for marketing in business. Facebook is suitable for any business aiming to establish a connection with customers – it’s as straightforward as that.
Your customers will expect you to be on Facebook since it remains the most popular social platform.
According to Facebook for Business, a significant statistic shows that at least once a week, 66 percent of Facebook users visit a local business page.
What to post on Facebook
Facebook provides a valuable platform for paint professionals to establish a community. Those who follow and visit their page will be interested in receiving regular updates about:
- Accurate location, hours and contact info
- New products and services
- Sales and promotions
- Upcoming events
You have the opportunity to utilize Facebook for various purposes, such as promoting sales and discounts, sharing your expertise, and obtaining leads.
Priority 2: Instagram
Instagram is the social media platform that emphasizes visual content the most.
If you want to take advantage of the visual aspect of your work, use this platform. Instagram is an excellent platform for exhibiting your abilities to potential customers.
A notable statistic revealed by Facebook for Business states that 83 percent of individuals utilize Instagram as a platform for exploring and finding novel products and services.
What to post on Instagram
Instagram is an ideal platform for showcasing one’s personality.
Your Instagram followers desire a quick glimpse of your identity. Therefore, your posts should exhibit your brand values and showcase your expertise.
Below are some suggestions for rephrasing the given text while maintaining the same meaning, without adding or removing any information: – Here are a few thoughts for rewording the provided text: – Consider the following alternatives for expressing the same ideas: – The text can be rephrased in the following manner: – Let’s explore different ways to say the same thing: Remember to maintain the original meaning, avoid adding or removing information, and think step by step.
- Share team photos
- Show work in progress Highlight your most impressive finished work
- Give behind-the-scenes looks
Priority 3: LinkedIn
If you are interested in widening your professional network, this platform is an ideal place for connecting with other professionals.
Social Media Examiner reported that commercial marketers prefer LinkedIn over Facebook as the most essential social platform for their business, considering its potential for obtaining referrals and leads.
According to a recent survey conducted by the Social Media Marketing Society, the majority of respondents, 41 percent, deemed LinkedIn as their most crucial social platform. This was followed by Facebook, favored by 31 percent of participants, while 19 percent chose Twitter and only 4 percent selected YouTube.
What to post on LinkedIn
LinkedIn is an effective platform for enlarging your professional connections, especially for commercial contractors as it facilitates B2B engagements.
In a professional setting, it is important to present content that aligns with this environment. Consider the kind of resources you would expect from your fellow paint professionals, such as industry news and instructional videos.
Here are a few suggestions for optimizing your presence on LinkedIn:
- Show important achievements
- Share your core values
- Promote industry events Network with peers
After identifying your audience on one platform, consider broadening your reach to various other platforms such as YouTube, Twitter, TikTok, NextDoor, Google Business, and Yelp for Business.
1. Ensure that each sentence flows logically from one to the next. 2. Use synonyms or alternative sentence structures to vary your language. 3. Check that the rephrased text maintains the same meaning as the original. 4. Avoid using overly complex or convoluted sentence structures. 5. Pay attention to grammar and punctuation to ensure clarity and coherence. 6. Read through the text multiple times to ensure its accuracy and effectiveness.
- “How to” is one of the top four content categories on YouTube. If you have something to teach the world, you have a great chance of connecting with some of YouTube’s massive user base.
- TikTok users love painting and industry business tips. So if you have knowledge you can share in a minute or two, you could find an audience here.
- If you’re looking to connect locally, try NextDoor. It’s an app that helps neighbors find and recommend local businesses.
- If you’re looking to build your reputation, Yelp is a great way to stand out and showcase customer testimonials towards your business efforts.
- Every day, millions of people search on Google and find businesses like yours. Make your business discoverable and turn those searches into customers by verifying your business and engaging with customers using Google for Business resources.
- Make sure you are easy to find. Check that your business info is accurate across online listings like Google, Yelp and Angi.
Develop a Holistic Social Media Presence
Make sure to effectively utilize platforms like Facebook, Instagram, and LinkedIn for both organic and paid advertising opportunities that visually display your work as many new clients learn about your services through your online presence and social media platforms.
Companies that are active and responsive on social media are more likely to gain trust from consumers. Therefore, it is important to regularly post and answer questions on your profiles. Sharing visuals, such as photos and videos, showcasing your professional achievements, as well as consistently providing updates on your top projects, will help keep your target audience informed. Additionally, do not hesitate to utilize paid social media advertising.
Printing customized brochures is a highly effective marketing idea for painting businesses. You can either send them via direct mail or distribute brochures to clients, encouraging them to read and pass them along to friends and family who may have an interest.
There are various shapes and sizes of brochures available, enabling you to find the one that suits your needs perfectly. Design brochures including visuals showcasing your work, client testimonials expressing satisfaction, and a comprehensive list of services offered along with their respective prices.
You can encourage clients to provide free marketing services by offering them high-quality brochures that they would be willing to share and recommend to their connections and acquaintances.
Grow Your Presence & Reviews on Third-Party Hiring Sites
The power of third-party websites in attracting your target market should not be underestimated. Numerous property owners utilize platforms such as Angie’s List, Thumbtack, and Taskrabbit to locate the ideal company or painting contractor for their handiwork needs.
It is highly crucial to enhance the number of positive reviews on these websites. Request all clients to leave an online review to inform readers about your top-notch services and contented customers.
Develop an Enticing Referral Program
When considering marketing plans for painting businesses, it is important to remember the influence of social connections. Recommendations from friends and family often hold significant weight when it comes to choosing professional painters.
By taking advantage of these connections, you can establish an engaging referral program that rewards both the referrer and the new customer, resulting in new leads and stronger client relationships. This simplified approach to marketing a painting business requires minimal financial or time investment.
Develop Your Google My Business Account
Google is readily available as a tool for users. When it comes to inquiries about painting and hiring painting companies, it is crucial for your Google My Business Account to rank high in searches. This is essential for achieving marketing success and attracting clicks in your local market. By consistently posting updates, you can encourage consumers to contact you!
Print Door Hangers
By utilizing professionally printed door hangers, you can effectively market your business within the communities you are currently operating. This allows recipients to associate exceptional paint jobs completed by their neighbors with your company, thereby creating a positive lasting impression.
To capture the attention of readers, an expert printing company like The Print Authority can assist you in creating a captivating design for door hangers that are both high-quality and well-designed.
Blogging with a focus on search engine optimization (SEO) is a cost-effective and easy online marketing tactic that can help increase website traffic and attract potential customers. By blogging, you can set yourself apart from others and establish your business as an industry expert.
When crafting your blog posts, focus on using frequently searched terms that your potential customers might use, like “painting businesses in my area” and “top painting companies.” Consistently publishing valuable and educational content will not only position your business as a knowledgeable authority but also increase the number of visitors to your website.