The key to bringing in new clients as an electrician is advertising. Every day, people need your expertise and skills, but often struggle to find you. In order to succeed in business, visibility is crucial. That is why every electrician can benefit from utilizing established advertising ideas specifically tailored for electricians, ranging from having a professional website to running local radio and TV ads.
These tips will assist you in attracting customers and also serve as a reminder to your current clients on who to contact for assistance, whether you are just starting out or expanding your business.
Create a professional website
Creating a professional website is one of the most crucial methods to advertise your electrician business. On the website, it is essential to include a comprehensive list of your products and services, as well as specifying your targeted clients, whether they are businesses or residential customers.
To ensure that potential clients can easily get in touch with you, it is important to have contact information, contact forms, or chatbots readily available on your website. Additionally, you can utilize your website to promote special deals, introduce new services, and showcase positive testimonials from satisfied customers. It is advisable to employ a simple, mobile-friendly design that is also user-friendly for seamless navigation. Furthermore, prioritize SEO optimization to enhance your company’s visibility in local search results.
Focus on Local Search Engine Optimization
Knowing that creating a website for electricians is only half the battle is essential for you.
After creating a website, it is necessary to market it on search engines. It is important to remember that the success of your business relies on your website’s ability to achieve a high ranking for specific keywords in well-known search engines like Google, Bing, and Yahoo.
Use Pay Per Click Advertising to Promote Your Electrical Services
As previously stated, incorporating local SEO is crucial for the marketing strategy of an electrician company. However, the process of optimizing web pages with relevant keywords and generating search traffic can be time-consuming. Utilizing PPC advertising services can simplify the search engine promotion to attain better results.
Take Advantage of Local Business Listings
For obvious reasons, electrician business owners prefer to have their companies listed on local business sites. When companies are listed on well-known local business sites and establish a strong reputation in the market, they are more likely to attract numerous new customers, achieve higher Google rankings, and enhance brand awareness.
Post on social media
By posting and advertising on social media, you not only reach potential clients, but also establish yourself as a social media expert. One way to demonstrate your skills without direct advertising is by offering basic tips, for example, on identifying overloaded circuits or determining the age at which home rewiring is necessary. Through this approach, you can position yourself as an expert and provide value to your followers.
One more effective method for generating leads is through advertising on social media. Certain platforms, such as Facebook, enable clients to directly book jobs from the social media site.
Create an email list
When you possess an email list of current customers, it becomes convenient to announce new sales, services, and business updates. By providing discounts, swag, or complimentary services, you can entice customers to join the list. After establishing your email list, you may also want to contemplate offering a cost-free yearly check-up for subscribers. This can assist you in pinpointing areas where your customers might require maintenance.
Email lists are useful because they concentrate on both maintaining current clients and acquiring new customers. After finishing a service call, send clients a brief email or text message. Whether clients are automatically added to your email list or you invite them to join, this can be a highly effective marketing tool.
In conclusion, remember to use your email list for sending holiday or end-of-year messages to express gratitude to your clients for their business. Some companies may also include special offers for discounts and services. However, the main goal is to ensure that your company name stays memorable in their thoughts, especially when someone they know seeks a recommendation.
Use contractor apps
Contractor apps are an effective means of optimizing your business communications, monitoring past service appointments, and overseeing your financial operations.
There are several exceptional apps available for contractors.
- FieldPulse Pro: FieldPulse Pro is a management tool for electricians. They help create quotes based on “good, better, best” pricing schemes, along with creating and sending invoices, calculating markup and tax, inventory tracking and other useful features.
- Housecall Pro: Housecall Pro is designed especially for contractors. You can bid on jobs from your phone, generate estimates and convert to invoices, send automatic payment reminders, allow customers to book jobs from social media sites, sending custom notifications, solicit reviews and send automatic marketing emails.
- Jobber: Jobber is designed to schedule jobs, create quotes and convert them into invoices, track customer information, time, and expenses, and send appointment and service reminders. This app can also help you streamline service routes and automate basic business and marketing tasks.
- Local Pro: Local Pro tracks Home Depot purchases through their app, which in turn generates leads for contractors. It also allows you to build a local contractor profile and solicit reviews.
- Sparkyapp: Sparkyapp is designed to create quotes, convert them into invoices, and order the products you need to get the job done.
- Workiz Electrician App: Workiz is a management tool designed especially for electricians. It allows you to schedule and dispatch jobs to colleagues, accept payments from clients, monitor your technicians, and send notifications to clients.
Make informational videos
One effective method of raising awareness and establishing expertise is by providing top-notch content, such as informative videos. Concentrate on scenarios where an individual without specialized knowledge might require assistance from an electrician, including recognizing or solving electrical problems, as well as knowing when it is crucial to seek help from a professional.
The greater the extent to which your clients become acquainted with you, either through face-to-face service calls or by means of valuable content, the higher the probability of their sustained loyalty to your business.
Run local TV and radio ads
When your budget allows, remember to also run local TV and radio ads. Radiant Plumbing & Air Conditioning, a contractor based in Austin, TX, is an example of an ad campaign that received national attention due to its creative movie-trailer-style plumbing ads. Apart from these ads, they also utilize their YouTube channel to introduce their team members, address technical queries, and provide other content.
Radiant stands out from other plumbers by using their promotional materials to educate, advertise, and entertain simultaneously, effectively spreading awareness. The utilization of engaging and amusing commercials or informative materials in local TV and radio platforms can greatly assist in generating numerous leads.