Electrical Contractor Marketing Ideas

Why Is Marketing Important for Your Electrical Business?

If you inquire about the source of information about your business, customers will likely provide responses such as:

• “I saw an ad for your business on Facebook!”
• “I typed ‘electrician near me’ on Google and came across your business!”
• “You fixed my neighbor’s fuse box last week and they recommended your business!”
• Etc

When it comes to having a constructive marketing plan, or not, your customers are still discovering you through marketing. However, it is when you invest energy into nurturing, testing, and executing successful marketing strategies that the magic truly occurs. That, in essence, is the formula for achieving growth!

Consider Out-Sourcing the Marketing for Your Company

The skill of effective marketing can be considered an art form.

Creating a website can be done by anyone, but achieving the visibility of that website on the first page of Google for relevant keywords and queries requires research, skill, and expertise.

Most professional companies typically focus on one form of digital marketing due to the level of expertise required for effective implementation of marketing strategies.

If you don’t want to spend a lot of time researching, testing, and struggling to learn different marketing strategies, outsourcing your marketing efforts to experts is a good option to quickly start effectively.

Marketing Strategies to Super-Charge Your Electrical Business

Craft a website that’s unique to your business

To begin marketing your electrical contracting business, the initial step is to create a distinctive website. The essence of every digital marketing strategy lies within your website, hence it is indispensable for your online existence to thrive with an appealing and orderly website.

To create a distinctive electrician website, several elements are necessary, which include:

1. Colors that reflect your business: People associate color choices with your brand — it helps them build brand recognition and think of your business when they see that color scheme. You’ll want to choose a main color, 1-2 accent colors, and a font color. Establishing this style component will ensure that your brand is consistent across all digital marketing channels.
2. Easy-to-use navigation: When visitors arrive on your site, they don’t want to struggle to find the information they seek. It’s important that your navigation is organized and clean so your audience can easily find what they need. Use broad headings, like “Services” and “About Us,” and include subcategories below those broad headings to help users refine their search.
3. Visuals: When you build a custom website, you should never rely on text only. Compelling web design includes plenty of visuals to help add points of interest to your page. You can use photos and videos to help showcase your staff, finished jobs, and more!
4. Mobile-friendliness: If you want your site to appear in search results, you need to make sure it’s mobile-friendly. Since Google uses mobile-first indexing, which looks at your site’s mobile-friendliness, to rank your site in search results, mobile-friendly design is a must. Integrating responsive design will enable your site to adapt to any device.

To ensure that your audience stays engaged on your page and ultimately chooses your business when they’re ready to convert, it is important to have a visually appealing and unique website.

Optimize Your Website for Speed

Have you ever experienced the frustration of clicking on a website and enduring a long wait for it to load? It is likely that you eventually abandoned the attempt and went back to the search engine results page to click on a different website.

If your website loads slowly, your customers will also take a long time to wait. In fact, research indicates that 47% of internet users anticipate a website to load within two seconds or less, and 40% of users will leave a website if it takes more than three seconds to load.

Convert Website Traffic Into Leads With Form Submissions

When considering a thought process, rephrase the following text while keeping the meaning intact. Do not introduce new details and do not omit any information. Utilizing form submissions is an excellent method to gather crucial details about potential customers, such as:

• Names
• Email addresses; and
• Phone numbers

There are numerous advantages to using submission forms for capturing leads on your website, which include:

• They provide an easy way for potential leads to contact you.
• You can collect and respond to form submissions at a time that is convenient for you.
• You can easily distinguish between solid leads and spam.
• They help track conversions from your website.
• You can use the inquiry information to create an email marketing list.

Optimize for search engines to increase traffic

If you don’t use search engine optimization (SEO) to help your site show up in search results, you’re not fully maximizing your online presence, considering that 93% of all online experiences start with a search engine.

By utilizing SEO techniques, you can enhance your website so that it appears in pertinent search results connected to essential industry keywords. These improved rankings will enable you to boost traffic on your site and acquire more valuable potential customers.

Invest in local SEO to drive more local leads

If you want to reach your neighborhood customers, you must optimize your local presence as an electrical contractor, since a significant majority of your clients are in your local area.

If your local presence is not optimized, the potential leads who are searching for the right electrician may not be able to find you.

Run paid advertisements to get qualified leads

Moving along our list of marketing ideas for electrical contractors, the next step involves implementing paid advertisements. These paid ads are effective in reaching potential customers who are already interested in converting. It’s worth noting that individuals who click on ads are 50% more inclined to make a purchase compared to those who visit organically.

When devising your electrical contractor marketing plan, it is possible to incorporate multiple paid advertising strategies. Here, we will analyze three highly effective paid ad strategies that can help you acquire new leads for your electrical business.

Pay-per-click (PPC) advertising

Pay-per-click (PPC) ads, which are labeled as “ad,” appear above the organic listings at the top of search results, thus increasing the qualified traffic to your page.

To employ PPC ads, you will need to go through the following steps:

1. Find long-tail keywords: To get the most out of your marketing budget, you need to choose the right keywords. You’ll want to choose long-tail keywords to ensure you drive qualified leads. Long-tail keywords also keep your cost-per-click (CPC) low, which enables you to get more qualified leads for your budget.
2. Optimize your search text: You want to ensure that when your audience sees your ad in search, the information is relevant to their search. If your ad appears in search results for “circuit breaker installation,” your ad should focus solely on circuit breaker services. Additionally, you can use ad extensions to take your ads to the next level.
3. Create a custom landing page: A custom landing page will drive better results for your PPC ad. When you create a custom landing page, you’ll focus solely on the content in your PPC ad and provide that information to your audience. It will help you provide a better experience for your audience, which leads to more conversions.

If your goal is to have a high ranking in search results, using PPC ads for electricians is one approach, but it is not the sole option available.

Google Local Services ads

Google Local Services ads provide a paid ad option for obtaining top placement in search results. These ads are positioned above PPC ads at the very top of the search results.

Google local services ads are designed for service industries such as electricians and provide an opportunity to acquire qualified leads. These ads function based on a pay-per-contact model, meaning you are not charged for leads simply viewing your ads, but rather for reaching out to your business.

Social media ads

If you are seeking information on marketing an electrical contracting business, it is necessary to examine all advertising possibilities. Social media presents an additional advantageous opportunity for paid advertisements. By utilizing social media ads, you can showcase your electrical business to potential leads who have shown interest.

Create a blog

When you are making a list of marketing ideas for electrical contractors, don’t forget to include creating a blog! Creating a blog will assist you in attracting more valuable traffic to your website and enhancing your SEO.

The act of creating content provides you with the chance to impart your knowledge to your audience. When your blog posts are read, your audience will perceive you as an expert in your field and place trust in your business. This trust can result in an increased number of individuals selecting your electrical contracting business due to their confidence in your ability to fulfill their needs.