Why Is Marketing Important for Your Electrical Business?
If you inquire with your customers about how they came to know about your business, the responses you are likely to receive would be:
- “I saw an ad for your business on Facebook!”
- “I typed ‘electrician near me’ on Google and came across your business!”
- “You fixed my neighbor’s fuse box last week and they recommended your business!”
When it comes to your customers finding you through marketing, it doesn’t matter if you have a constructive marketing plan or not. The magic happens when you dedicate time and effort to cultivating, testing, and executing successful marketing strategies. This is the key to achieving growth.
Consider Out-Sourcing the Marketing for Your Company
The skill of effective marketing is essentially an art form.
Creating a website is a task that anyone can accomplish, however, achieving the desired outcome of having it appear on the initial page of Google search results for relevant keywords and queries requires research, skill, and expertise in the field.
Creating a Facebook page and paying for advertising is something that anyone can do, however, it requires knowledge to conduct A/B testing and establish suitable parameters for your target audience and budget to be successful.
Creating an email marketing campaign may be feasible on platforms like MailChimp or Klaviyo, but effectively crafting persuasive content and ensuring successful delivery to customer inboxes is an entirely different matter.
Many professional companies will only specialize in one form of digital marketing because effectively implementing marketing strategies requires a considerable level of expertise.
If you want to start quickly without spending excessive time on research, testing, and struggling to learn various marketing strategies, think about delegating your marketing tasks to professionals.
Marketing Strategies to Super-Charge Your Electrical Business Marketing Plan
Build a Top-Of-The-Line Website
Your business’s digital lifeline is represented by your website.
A quality website provides you with the chance to:
- Rank on Google for high-intent keywords your potential customers are searching for, like “electrician near me”, “electrician in [city]”, “electrical business in [city]”, and more
- Compete with other local electrical businesses that have a strong online presence
- Build trust and credibility by highlighting your social proof, such as customer testimonials, certifications, awards, and more
- Convert web visitors into customers through effective call-to-actions and form submissions
- And more
So, what are the key components to focus on when creating a top-of-the-line website? Let’s discuss them step by step.
Optimize Your Website for Speed
Have you experienced clicking on a website and enduring a long waiting time for it to load? It is likely that you eventually gave up and went back to the search engine results page to select another website.
If your website is slow to load, your customers will also be slow to access it. In fact, studies indicate that 47% of internet users anticipate a webpage to complete loading within two seconds or less, and 40% of users will leave a website if it takes more than three seconds to load.
Unsure about the duration it takes for your website to load? Google offers a tool called PageSpeed Insights that not only provides information about your page speed, but also:
- Diagnoses issues that are affecting your page speed; and
- Suggests unique opportunities to increase your page speed
Make It Beautiful
The design of your website can have an impact on consumer decisions, as it reflects your business and brand.
Let’s contemplate two distinct types of websites.
Johnson’s Electric Co. decided to establish their own website, which features a homepage consisting of a white background and sporadic blue text. The use of gimmicky call to actions such as “CALL US NOW” and random photos haphazardly positioned alongside business information gives the website an outdated and disorganized appearance. This prompts you to doubt the company’s competence and professionalism, leading you to seek alternatives.
EZ Electric hired a professional web designer to create their website, which has an attractive design and user-friendly navigation. The home page prominently showcases numerous certificates, awards, and customer testimonials, giving the impression of a reliable and well-organized company. Booking an appointment is effortlessly done through their straightforward form submission process.
Are you understanding our point now?
Create Killer Copy That Converts
Your website copy should aim to have the same level of attractiveness as your web design.
- Showcase what makes you the best electrical company around by sharing your expertise and highlighting your services
- Provide critical information about your business, such as directions to your shop, service areas, phone numbers, etc.
- Build trust by showcasing your experience, reviews, and community recognition
- Motivate users to take action by either scheduling an appointment, filling out a form, or calling your business phone number
In order to enhance conversion chances, it is important to prominently present call to actions across your website.
Convert Website Traffic Into Leads With Form Submissions
Form submissions serve as an excellent method to acquire vital information regarding leads, including:
- Email addresses; and
- Phone numbers
Leverage Your Current Customers’ Trust
Sales can be driven by establishing trust with customers, which is achieved through open communication and actively seeking feedback from the target audience, thus fostering a strong relationship.
Track and Analyze Your Client Base
By conducting a systematic analysis of customer data, electrician businesses can effectively identify and focus on their preferred clients, effectively predict their requirements, and ensure the fulfillment of those requirements through their services. Consequently, this results in the satisfaction of clients, ultimately enhancing the likelihood of repeat interactions.
Understanding your client’s hiring habits is essential for your electrician marketing strategy. Gathering both qualitative and quantitative data enables you to determine the necessary steps to achieve your revenue and growth objectives. While utilizing various analytics tools to monitor customer behavior online, it is also important to be proactive and solicit feedback from clients through reviews and referrals (See: Reviews and Referrals below).
Reach Out to Your Customers and Offer Bonuses
Bonuses or freebies enhance customer interaction and generate favorable brand sentiments by demonstrating your brand’s commitment to providing value, occasionally without any charge.
In his book “Predictably Irrational,” psychologist and behavioral economist Dan Ariely asserts that individuals are more inclined to comply when presented with a free incentive. So, when it comes to free offerings, one could provide a complimentary check-up or an e-book guiding individuals on resolving simple and frequent electrical problems, thereby motivating those experiencing such issues to contact you.
Ask for Reviews and Referrals
One possible solution to address the problem of marketing an electrical business is to offer sufficient social proof on both social media platforms and the company’s website. The reason for this is that more than 90% of customers tend to rely on reviews as a form of social proof prior to making purchases or hiring services.
By including reviews in your content strategy and using them to connect with customers, you establish your business as trustworthy and engaging, which is important when trying to convince a client who has never used your services before to hire you.
Direct customer feedback is a valuable source of free ideas that can assist you in enhancing your service offerings.
Use Your Vehicles and Facilities for Advertising
Make sure to keep in mind the importance of utilizing branded vehicles, uniforms, and office open days to enhance your presence within the local community.
Invite People to Your Office
Another idea for marketing your electrician services is to organize events at your office. This strategy proves to be an excellent means of gaining instant exposure from the local community you cater to. The greater the exposure your company receives, the more chances it has for generating new business prospects.
In terms of logical progression, 86% of companies operating in the commercial and professional services sector strongly believe that in-person events play a vital role in the success of their businesses.
Create Unique Design and Put It Out There
Service-based businesses can promote themselves by displaying their brand on staff uniforms and through vehicle wrapping. By advertising on vehicles, businesses can potentially reach between 30,000 to 70,000 individuals with their message on a daily basis. This translates to a significant number of people being exposed to your business throughout the course of your daily activities.
The given statistic clearly explains why both small and large business owners choose to have company cars. The advantage is that once you have your fleet wrapped, there is no need for additional effort. Hence, this form of marketing for electricians generates a remarkably high return on investment.
Invest in Digital Marketing
Digital marketing enables you to establish a personal connection with clients, thereby overcoming the limitations of conventional marketing and encouraging consumers to form a bond with your company.
Included in digital marketing strategies are:
- Having a website, so clients can find you online.
- Starting a blog to capitalize on the benefits of content marketing like increased visibility, ranking higher on search engine results and attracting qualified traffic to your website.
- Implementing pay-per-click advertising campaigns.
- Utilizing email marketing to nurture leads at different stages of the sales funnel.
If you want to expand your business through digital marketing, we, as skilled marketers, can offer numerous electrician advertising ideas. It is essential to have an online presence in order to secure your portion of the electrician market.
Invest in Paid Advertising
Paid advertising is a viable strategy for marketing an electrical business.
Paid advertising is a quick way to enhance your local visibility rather than going through the process of optimizing your website and Google Business Profile. By running ads and targeting specific keywords, you can increase your exposure efficiently.
You will have to pay! The cost of paid advertising depends on how competitive the keywords you are targeting are. Additionally, your ad visibility is limited to the duration of your payment.
On the other hand, there are numerous advantages to paid advertising if executed accurately.
- More local exposure and visibility
- More traffic and clicks to your website
- Measurable conversions
- Targeted marketing
- Highly valuable marketing features, such as retargeting campaigns
Because creating a successful paid advertising campaign is complex, we suggest hiring a professional to achieve the highest possible conversion rate.