Your business requires customers to survive and flourish. To obtain customers, you must promote your business. In the past, choosing between a flyer, a brochure, a postcard, or an ad in the local newspaper was the way to go.
However, in the current era of technology, the opportunities are limitless.
If you are finding it difficult to determine the most effective methods of promoting your business, or if you are uncertain about the available options, rest assured that many others share your struggles and this is the appropriate source for guidance.
In this post, my intention is to discuss the most efficient methods of promoting your business, regardless of whether you lack funds, have a restricted budget, or possess some flexibility.
Why Is Online Marketing Important?
In order to achieve success for your business on the internet, it is essential to concentrate on marketing through activities such as advertising, promoting, and selling your products and services.
If people are unaware of your company’s existence, it is unreasonable to anticipate them to visit your website for email subscription or to make purchases from your eCommerce store.
Online small business marketing is essential for:
- Brand Awareness — Even if people already know you exist, you need to increase brand awareness by promoting your business across many channels. Even if you’re a well-established brand, expanding your reach to grow your business online is key with marketing so you can remind people you’re out here.
- Increase Sales — The farther your reach, the more sales potential your company has. In fact, the better you market your company to your target markets and audience, and deliver on your promise to provide high-quality products and services, the better your reputation will be. Once you have a solid reputation, you’ll see more sales.
- Beating the Competition — As you grow your business and digital marketing strategy, your competition will fight for your target audience and potential customers. However, by advertising, promoting, and establishing yourself as having more value than the competition, you’ll find yourself easily outselling everyone.
Now that you understand the importance of online marketing for achieving success, let’s examine a few exceptional online marketing concepts suitable for small businesses.
Business Marketing Ideas
On your own website, here are the best small business marketing ideas that we have gathered for you.
Build an Email List
By now, you may be aware that it is essential for every business website to possess an email list and regularly execute email marketing campaigns for advertising their offerings. However, managing a substantial email list does not have to be a complex or time-consuming task.
If you use one of the top email marketing services available, like Constant Contact or Sendinblue, this statement holds true.
WPForms simplifies the process of creating subscribe forms by providing compatibility with Mailchimp, AWeber, Drip, Campaign Monitor, Constant Contact, MailerLite, GetResponse, and other platforms.
In addition, it is simple to include a subscribe checkbox on your WordPress forms. This allows you to grow your email list and maintain marketing efforts towards individuals who express interest in your offerings.
Online reviews written by other consumers are trusted by 85% of people as much as recommendations from personal contacts.
By incorporating testimonials on your website, you not only enhance the level of social proof on your site, validating the products or services you offer, but you also assist prospective customers in making well-informed choices, as they are more inclined to believe the opinions of your contented clients.
One more effective method to build trust and incentivize individuals to become patrons is by showcasing reviews on your website, similar to what numerous well-liked eCommerce platforms do. There exist numerous excellent plugins for product reviews that can simplify this task for you.
Post Valuable Blog Content
Consistently publishing valuable, informative, and entertaining content on your website is one of the most effective methods for marketing your brand.
If you think step by step, your blog has the potential to serve as the fundamental basis for all your marketing endeavors. The greatest advantage? It is relatively cost-effective and uncomplicated to initiate a WordPress blog.
Are you one of the marketers, comprising 51%, who claim to lack sufficient time for consistent blog content publication?
No problem! With the WPForms Post Submissions addon, you have the option to allow website visitors to publish blog posts directly on your website for others to enjoy, saving you the effort.
It is important to promote your new post when you publish it in order to ensure that it receives maximum views.
PushEngage makes it incredibly easy to send browser notifications to your subscribers whenever a new post is published on your site. Utilizing push notifications is an effective method to encourage your audience to return for fresh content.
How to promote your business on Google
Utilizing Google to advertise your business is a no-brainer. With a market share of over 90%, it is undoubtedly one of the most effective methods to reach out to potential customers who are actively seeking solutions. Below are the most effective strategies for leveraging Google to increase brand exposure.
Create and verify your Google Business Profile
Your Google Business Profile, also known as your Google listing, enables your business to be displayed in the results of Google Maps, the local section of Google Search results, and the right-side Knowledge Panel in Search results when someone searches for your business name and location.
To promote your business using your Business Profile, it is essential to verify ownership of your listing with your free Google Business account. After verifying ownership, you can enhance your listing to improve its visibility in search results and for relevant searches.
Get a website
Regardless of the traditional nature of your business or clients, having a website is essential as a marketing tool. Your website acts as a primary source of information for existing and potential customers. Even if they discover your business through social media or Google, they will likely visit your website. Similar to your Google listing, your website continuously advertises your business.
A business website serves multiple purposes. It acts as a promotional tool, narrates the story of your business and its offerings, provides contact details, and reflects your brand’s personality and unique features. Additionally, it is crucial for evaluating and enhancing the effectiveness of your other promotional strategies.
In order to ensure the success of your marketing efforts, it is important to have landing pages on your website for ads and to link helpful social media content to your website. By directing all marketing channels to your website, you can effectively utilize analytics to gain valuable insights about your audience and determine the effectiveness of different strategies.
If you are committed to promoting your business, it is almost certain that you will need to transition from using free website solutions to a paid website. This is because having your own domain name, a professional appearance, and the capability to expand and incorporate additional features are vital for business growth.