A marketing strategy refers to the method of promoting products or services through both online and traditional marketing channels. It includes various strategies, both paid and organic, such as social media marketing, direct mail, billboards, search engine optimization, and email marketing, among others.
A marketing strategy involves several steps, starting with identifying your customers and creating a sales funnel through targeted channels to reach your desired audience. It enables you to comprehend various aspects of the market, such as consumer behavior, competition, and the most effective approach to achieve specific marketing objectives.
By implementing a high-performance electrician marketing strategy, you can establish a strong company brand, deliver exceptional customer service, grow your customer portfolio, and enhance sales figures.
Networking, Connecting with Your Target Audience, and Building Brand Identity
First, learn about the goals of an electrical business before deciding on marketing strategies. Then, determine the available budget and develop strategies to attract clients. You can apply this approach as well!
First and Foremost, Set Up Your Business Goals
Often, most electrician company owners make the same mistake, which is not being specific enough in their goals. Our electrician marketing clients often express their desire to increase sales, but they have not yet determined exactly how much they want to increase by and when they want to achieve this increase. For example, is it a 20% increase by the end of the quarter or the end of the year? Determining the types of customers you want is extremely important as it directly influences your marketing strategy. It is normal to have multiple types of customers, as long as you have a clear understanding of the different segments within your target audience and can tailor your marketing campaigns accordingly.
Set up a Marketing Budget
The key to achieving success in electrical marketing is ultimately based on planning and budgeting. For new companies that are one to five years old, it is recommended that they allocate 12%—20% of their projected gross revenue towards marketing. Conversely, for established companies with over five years of business experience and a certain market presence, it is advised to allocate between 6% and 12% of their revenue towards marketing.
While it may appear to be a significant amount of money, especially for new companies operating online, they must make more effort to gain their market share. Once the company becomes well-known and has a recognized presence in the market, they can reconsider their marketing budget.
Reach Out to Your Target Audience
Once you have created buyer personas, which are profiles based on research that depict your target customers, you will understand which channels are most suitable for reaching them. For example, if your aim is to work on large commercial projects, you can connect with building contractors by attending industry events or conducting email marketing campaigns.
If you provide services in a specific location, you may choose to distribute flyers in mailboxes as part of your electrician marketing strategy. Traditional and digital tactics are often combined in most strategies. It is worth noting that approximately 90% of individuals rely on online search when seeking local businesses. Therefore, it is advisable to establish a robust presence both online and offline.
Improve Your Networking
By networking, you gain access to a diverse group of specialists, including both competitors and clients, which enables you to provide them with something valuable, potentially receiving their contacts, knowledge, or contracts in return. The main advantage of networking is the enhancement of your reputation and standing in your field of expertise.
If you are seeking to expand your client base and raise awareness, then this is certainly one approach to consider for growing a small electrician business.
Build a Strong Brand Identity
Your brand story is effectively communicated through a strong brand identity. This encompasses elements such as trademark, name, communications, and visual appearance that express your business outwardly. Essentially, it encapsulates the overall impression created by how your brand appears, evokes emotions, and communicates with others.
In general, the hiring of digital marketing specialists by most businesses is aimed at aiding in the establishment of a company’s visual identity and messaging, which includes the tone of voice.
- Researching your target audience and your competitors.
- Picking your business focus and “personality.”
- Developing a visual identity.
- Applying your brand across your business and marketing platforms.
Brand development is a crucial aspect of digital marketing and should be included in the overall strategic business plan for electricians. It serves the purpose of distinguishing businesses, establishing a connection with the desired target audience, and generating favorable client experiences.
Host Workshops and Webinars
Based on the information provided by the content marketing institute, the use of webinars for promotional purposes is practiced by 58% of businesses, while approximately 32% consider webinar marketing to be crucial for achieving their success.
The act of utilizing online seminars, known as webinars, to effectively advertise a company and its products or services to its intended audience is called webinar marketing.
One of the effective marketing strategies for an electrical contractor is to host workshops and webinars. This strategy helps in properly introducing oneself to the target audience and establishing connections, which in turn contributes to the expansion of the electrical services business.
The process of media relations, also known as PR, includes the task of securing coverage about you and your company in magazines and online platforms.
You might have potentially earned a new contract, launched a new product, recruited new staff, or attained exceptional performance in your local business. It’s possible that your company has accomplished something out of the ordinary, reached a significant milestone, or recorded high sales. Offering guidance or expressing firm opinions on a matter could also attract media attention.
Add Personal Touch To Your Marketing Message
In today’s money-driven world, the lack of a personal touch is a reason why few business owners are able to attract a broader audience.
In order to market your electrical company effectively, it is crucial to incorporate a personal touch. This not only instills a sense of value but also enhances the ability to attract a wider audience.
In addition to these benefits, it also humanizes your brand, establishing and maintaining relationships, and allowing you to showcase your personality.
Inbound Marketing Strategy
The customer is pulled and traffic is driven to your website through an inbound marketing strategy, which differs from outbound marketing by solely targeting the creation of reasons for customers to visit your business.
By publishing helpful content and personalizing your social media pages and website copy, you can achieve this.
In essence, inbound marketing revolves around offering value before attempting to convert customers. Companies that provide value through their interactions rather than solely during the purchasing process are highly valued by customers.
Many business owners and marketers often make the mistake of lacking consistency in their branding and marketing strategies.
Coca-Cola has become one of the biggest brands worldwide due to its high level of consistency. The company currently dominates the beverage market, offering various products under different names and brands.
Maintaining consistency in electrical contractor marketing is equally important as other marketing activities. By doing so, you can develop a strong brand image for your company.
Use Your Vehicles and Facilities for Advertising
Invite People to Your Office
One of the other marketing ideas for electricians is to host events at your office, which is an effective way to quickly gain exposure from the local community you serve. Increasing your company’s exposure ultimately leads to more business opportunities.
Invite People to Your Office
Another option for electrician marketing is to arrange events at your office. This strategy is an effective method to gain immediate exposure from the community you cater to. Increased exposure leads to a higher number of potential business prospects.
Create Unique Design and Put It Out There
Service-based businesses can promote themselves by incorporating their branding on staff uniforms and using vehicle wrapping. Utilizing individual vehicle advertising allows for a daily exposure of approximately 30,000 to 70,000 impressions. This implies that as you carry out your daily activities, up to 70,000 individuals can come across your business.
Small and big business owners have company cars due to this statistic alone, which clearly explains why. The benefit is that once you wrap your fleet, there is no need for additional effort. Hence, this form of marketing for electricians offers a remarkably high ROI.
Invest in Digital Marketing
The capability of digital marketing enables you to establish a personal connection with clients, thereby eliminating the restrictions of conventional marketing and encouraging consumers to form a bond with your business.
Included in digital marketing strategies are:
- Having a website, so clients can find you online.
- Starting a blog to capitalize on the benefits of content marketing like increased visibility, ranking higher on search engine results and attracting qualified traffic to your website.
- Implementing pay-per-click advertising campaigns.
- Utilizing email marketing to nurture leads at different stages of the sales funnel.
To grow your business through digital marketing, we, as expert marketers, have numerous electrician advertising ideas. Being online is essential if you aim to capture your electrician market share.
It can be stressful to know how to invest your time and money in your marketing strategy while still running an electrical contracting business. This is the area where we are able to provide assistance! Comrade Digital Marketing Agency is able to help service-based businesses streamline their marketing, increase their revenue, and achieve growth.