With the abundance of marketing options available today, it can be overwhelming to select the most effective marketing strategies for your cleaning business. However, there are a few fundamental marketing strategies that tend to be successful for cleaning services, regardless of the size or location of your company.
1. Off-site SEO marketing strategies for cleaning companies
If you are beginning your cleaning business, you may not have a website yet. It is feasible to grow your cleaning business without a website, but we suggest obtaining one as soon as possible to initiate the optimization of your digital marketing strategy.
When developing your cleaning business marketing strategy, it is important to include off-site SEO. Off-site SEO can assist in promoting your cleaning business beyond your website, thus expanding your reach.
One important off-site SEO marketing strategy is utilizing a Google My Business page to promote your cleaning business. By optimizing this page, you can attract specific leads to your cleaning business and improve your ranking in the local search on Google Maps.
One more strategy for off-site SEO marketing is the management of citations and directories. These directories and citations serve as an internet equivalent of the traditional Yellow Pages. Within these listings, you provide details such as the business name, address, and phone number. Engaging in this citation listing can effectively enhance the credibility of your business online. Additionally, it can generate valuable backlinks to your website, leading to an enhanced search ranking.
Another important method of off-site SEO that you should prioritize is the management of reviews and reputation. The focus is on obtaining favorable reviews on well-known review sites such as Google, Yelp, and other popular platforms.
Having numerous positive reviews for your company can help establish credibility, enhance conversion rates, and strengthen your SEO outcomes.
2. SEO for cleaning companies
Besides utilizing off-site SEO marketing techniques, it is advisable to integrate on-site SEO strategies. Although these strategies may involve some technical aspects, fortunately, there are methods available to simplify the optimization procedure.
One approach is to utilize an SEO optimization plugin, such as Yoast. Even if you have the free version of the Yoast SEO plugin, you will have access to numerous tools for optimizing the content on your website.
They provide a range of choices which include optimizing your content for specific keywords, ensuring readability, implementing schema, and enhancing visibility on social media.
Yoast guides you in optimizing your content by providing assistance with essential elements such as the correct title, meta description, alt image tags, outbound and inbound links, among others. Additionally, Yoast utilizes a straightforward stoplight gauge to indicate the areas that require optimization in your content.
By incorporating this tool, you can effectively enhance the visibility of your cleaning company website to attract local visitors through SEO marketing. Ensure that SEO optimization is a central component of your marketing plan for your cleaning business.
3. Content marketing for cleaning services
One of the key marketing strategies for cleaning companies that you should be implementing is content marketing. It is important to note that content marketing works alongside onsite SEO.
When developing content for your website, your goal is to ensure it is informative and beneficial to potential customers, which in turn helps solidify your expertise in the specific field.
By crafting content that focuses on adding value to users while also optimizing for search engine optimization (SEO), it is possible to attract a wider audience to your website, establish a sense of trust with them, and ultimately enhance the rate at which they convert into loyal customers.
To enhance your content, start by improving your home page. Ensure that your home page primarily emphasizes your unique selling proposition, showcasing how you outperform your competitors in assisting people. Incorporate trust-building elements such as authentic employee pictures and displaying positive reviews. Additionally, emphasize the advantages of your cleaning services, rather than solely focusing on their features.
To further enhance your website, focus on developing aspects pertaining to your services, service area, and industries served. By constructing industry pages, service pages, and service area pages, you can draw in specific visitors to your site while also exhibiting your expertise in each service and industry.
By having location pages on your website, you can draw individuals who are seeking cleaning services in their vicinity. This strategy assists in capturing the attention of individuals using search queries such as “cleaning services near me” or “janitorial services in XYZ city”. Additionally, you can establish a connection between these pages and your industry and service pages to associate particular services with a specific location.
4. Paid advertising as a marketing strategy for cleaning businesses
It takes time for most digital marketing strategies to produce results. For instance, both content marketing and SEO strategies may require several months to achieve their maximum effectiveness.
It is essential not to overlook these organic traffic marketing strategies. Creating valuable content, improving off-site SEO efforts, and optimizing on-site SEO are effective methods for establishing a sustainable base for generating passive leads and sales in the long run.
By running paid ads, you can achieve faster results compared to relying solely on organic traffic. Paid advertising aids in obtaining quick outcomes while the long-term strategies gradually begin to make an impact.
When considering options for promoting your cleaning business through paid advertising, there are multiple forms available to you. Specifically, two primary categories that have proven effective for cleaning businesses include Facebook advertising and the various types of Google ads or PPC advertising.
When it comes to advertising, we usually suggest using Facebook ads for promoting residential cleaning or services such as carpet cleaning. On the other hand, Google Ads are suitable for any kind of cleaning business. Nevertheless, Google Guarantee ads, a particular feature, are particularly effective for residential cleaning companies.
5. Make sure all your online information is consistently accurate.
In order to initiate the online marketing of your cleaning business, it is imperative to ensure that clients can locate your business. Additionally, the presence of inaccurate information regarding your business will negatively impact your search ranking and hinder your ability to differentiate yourself from competitors.
What is the initial step you can take?
Start by confirming that the given information is accurate.
- Business name
- Phone number
- Website URL
It is crucial to maintain the same NAPU (Name, Address, Phone Number, and URL) across all online directories to ensure that clients can find your business when searching.
When searching for businesses online, it is crucial to ensure that your hours are correct, as well as the location of your business. These two factors are among the most essential elements that people seek.
6. Use plenty of industry-specific keywords.
To enhance your SEO value, you can also utilize numerous keywords as an alternative method to be discovered on the internet.
Is your cleaning business primarily geared towards residential cleaning or commercial cleaning? Do you have a specific focus on carpet cleaning, or do you also provide maid service?
To ensure that your website effectively highlights the cleaning services you provide, it is essential to rephrase the text while preserving its original meaning. This can be done step by step. Remember not to add or remove any information, and be certain to incorporate relevant keywords throughout your website. Rephrased text: When modifying the text on your website, it is crucial to maintain the same meaning while specifying the cleaning services you offer. It is essential to follow a step-by-step approach and ensure that relevant keywords are strategically placed throughout your website. Furthermore, avoid introducing new information or omitting any existing details.
Additionally, as the popularity of voice search increases, it is essential to incorporate long-tail keywords on your website. This technique will enhance the discoverability of your business by allowing your customers to locate you effortlessly when they utilize devices such as Amazon Echo or Siri.
If you’re unsure about where to begin with long-tail keywords, our suggestion is to incorporate an FAQ section on your website. This section should include common inquiries such as “What are the operating hours of (your business)?” or “What is the specific location of (your business)?”
7. Strategize and plan your paid advertising initiatives.
Paid advertisements are a great method to focus on individuals who might have an interest in your business and to inform them about any ongoing sales or offers. Additionally, it allows for the possibility of re-targeting these potential clients.
They can provide a boost to your cleaning business and help it compete effectively against larger brands in your area.
However, we cannot deny that the success of a local cleaning business is influenced by seasonality, even though people can benefit from cleaning services throughout the year.
It is important to pay close attention to peak-times and come up with a strategy for advertising during the busiest and slowest periods of the year.
To adequately target college students or leasing companies in need of cleaning services, begin advertising your services between May and late July when college leases start in August.
You can also offer a “holiday cleaning special” near the end of the year, specifically targeting customers who may require housekeeping or commercial cleaning services following Thanksgiving, Christmas, and New Year festivities.
8. Ask for online reviews.
If you haven’t already, now is the perfect time to start asking your clients for reviews in order to build trust and attract more clients.
Although it may seem like asking for reviews can make your clients uneasy, around 70 percent of individuals actually provide feedback when prompted by a business. Hence, there is no need to hesitate when asking for reviews.
If you have a friendly demeanor and provide satisfactory service to your client, it is highly probable that they will leave a positive review for you.
By responding to a negative review promptly and effectively solving the problem, you can maintain customer loyalty even in the face of a negative review.
Start by asking for reviews and make sure to maintain the spotless reputation of your business.