Top Electrician Marketing Strategies PROVEN to Increase Traffic

What Are Your Marketing Goals?

To begin with, it is necessary to have a starting point.

To begin, define the marketing goals for your electrical company for the year.

If you are unsure of the purpose, you cannot begin developing and executing marketing strategies.

When you establish a clear definition of your marketing goals, you accomplish two things:

You will have a better idea of what efforts need to be involved.
It will help you identify your return on investment in the end.

Our electrical client aimed to boost traffic to their website in order to increase their potential number of qualified leads.

The information is all interconnected!

Exactly how do you establish your marketing goals?

1. Take a moment to revisit the previous year’s records. Gather information regarding the number of new customers acquired, the quantity of phone calls received, the level of website traffic observed, and other relevant data.

that’s not the intention here.

Rephrase the text below step by step while keeping the same meaning, without adding new information and without removing any information, obviously.

Who does not?

Instead of adding new information or removing any existing information, think step by step and consider how you can enhance different aspects of your electrical company to foster its growth.

If your goal is to boost traffic to your website by 25%, this can be achieved by attracting a greater number of visitors. As the number of visitors increases, the pool of potential customers expands, leading to a subsequent increase in revenue.

Are you still remembering what I said about thinking step by step, rephrasing the following text without adding or removing any information while keeping the same meaning?

All of it is interconnected.

3. Tracking: Is there a method available to track your progress? Without monitoring your endeavors, how will you discern what is effective or ineffective, and when you have actually achieved your objective?

Later on, we will delve into various methods of tracking your progress.

After you have determined your marketing goals, you should create a plan for the entire year.

By thinking step by step, you can effectively manage your efforts and track your progress. This approach also enables you to make necessary adjustments along the way, if needed.

Every Electrical Company Needs a Website

If you do not have a website or have one that is not ideal, you are seriously hindering the success of your electrical company.

Your website design is responsible for 94% of first impressions.

Isn’t it amazing?!

In terms of your business, a website has the potential to be your most valuable asset, if not the most valuable.

The majority of electrical companies do not receive customers at their physical store. Instead, they visit the customer’s location. As a result, there is no opportunity to create a first impression in person. Therefore, your website becomes crucial for making this initial impact.

A website that is well-designed, functional, and user-friendly has the ability to establish a connection between a curious consumer and a serious buyer.

If we have not managed to convince you of the importance of having a website yet, we will now provide you with five additional reasons why your electrical company should have a website.

Below are some fundamental elements that your website must include:

Homepage serves as the storefront for your website.
If you engage in new construction, renovated homes, commercial buildings, etc., it is necessary to have a separate service page for each of your services.
If your phone number or email address is not easily found, how can potential new customers get in touch with you?
Having images from past projects can be highly advantageous for an electrical company. They serve to validate credibility and provide customers with a preview of what they can anticipate.
The About Page serves the purpose of satisfying people’s curiosity by allowing them to know the person and the company before making contact. Use this page as a platform to introduce yourself and your company.

Given the significance of your website, it is highly recommended to employ the services of a professional web design company in order to give it the thorough attention it deserves.

Prior to our partnership, our electrical client had numerous websites that contained conflicting information, messaging, and branding, which was not advantageous to them.

We ensured that they had a single website that had consistent messaging, which emphasized their services and displayed their skills.

Search Engine Optimization (SEO)

This might sound bizarre to you, but approximately 49,000 searches on Google are for electrical services in the USA. That means a large group of people rely on the internet to find trustworthy home services online. Electrical companies, in this regard, need to build a visible presence to stay in the game. And SEO is a tried and tested way to get your electrical company found online. Incorporating an SEO strategic approach can help you improve your business’s search ranking on Google for targeted marketing. With effective SEO strategies, you can integrate conversion optimization. Therefore, you not only can drive traffic but also convert it into leads.

Paid Search

Do you want different paid search programs and Google AdWord to use ads on your webpage to help people search you online? It is undeniably a reasonable way to improve your site’s traffic using the low bid prices per click. You can hire the services of GoMarketing to use their ad strategy that includes a custom landing page and conversion optimization. The marketers use Geo-modifiers to control views on your PPC ad to help you keep it low budget.

Social Advertising

Never underestimate the power of social media. Paid social ads are great to advertise and promote your electrical business. A paid ad targets the right audience based on their age, interest, location, and much more. It serves as a useful billboard designed digitally to display to your potential audience.

Reputation Management

Online reviews play an essential role in determining the reliability of an electrical company. This is when you need comprehensive reputation management to show your prospect that you provide quality electrical services.

5 Local SEO Marketing Tips for Electrical Service Businesses

Here are five local SEO marketing tips that can help improve your electrical services business and increase your chances for growth. By utilizing the right marketing tactics and online campaigns, an electrician digital marketing agency can assist in making your company easily accessible to customers and staying ahead of market competition. Keep in mind that a higher local search ranking is crucial in achieving these goals.

1. Add Your Electrical Company to Google Map

Improving SEO marketing can be achieved by adding your electrical company to Google Maps. By including a keyword that relates to your business name, as well as providing your address and phone number, you can enhance your NPA listing and instantly improve your ranking.

2. Optimize Your Business Listing on Google

The complete information about your business is crucial for Google to rank you higher. Therefore, it is essential to accurately update your latest information. Ensure that you supply all the necessary details regarding your business listing on Google, including:

Phone number
Website address (URL)
Business address
Business categories
Business hours
Business details
Profile images
Reviews
Business description
Questions and answers

The good category choices in the industry include electrical engineers, an electrical supply store, and an electrician. To fit your business into the last two options, all you have to do is set up flexible booking and messaging features so that people can contact your site without leaving the Google browser. Remember to include FAQs to answer the most commonly asked queries of your customers.

3. Don’t Make Your Leads Wait

Simplify the process of “contacting your service” for your prospects and users in order to assist them effectively. One approach to achieving this is by providing them with the opportunity to engage in live chat conversations with you.

By enabling a mobile app, you can also include your company’s website in it. It is important to remember that leads may not always choose the first company they come across, but rather the first service that promptly responds to their email or call. This is particularly evident when they have an emergency situation.

If you respond to your leads within five minutes, there is a possibility of getting a conversion chance that is 100 times higher.

4. Add Customer Reviews

Are you interested in obtaining a constant and regular stream of business?

Including positive and truthful customer reviews to your services can have a significant impact. These reviews are not only important for SEO purposes, but they also contribute to the growth of your business. Reviews essentially function like word-of-mouth recommendations for your services.

It is advisable to motivate your clients to provide reviews about your services on various websites. Additionally, platforms such as Yelp, Facebook, and Porch can be utilized to enhance your feedback profile and generate positive reviews.

5. Use Informative and Knowledgeable Content on Website

Lastly, an effective approach to boosting your search ranking is to incorporate blogging into your electrician website. By using blogging, you can integrate content marketing into your overall digital marketing plan. It is important to create informative content that aids clients in enhancing their understanding. Identify the subjects that are commonly sought after or searched for by your clients, such as general safety, lighting enhancement, and secure wiring.