Do you want to begin expanding your cleaning business? The first step you’ll need to take is to begin advertising.
Digital ads provide a cost-effective solution to target specific audiences based on their age, location, and interests. They enable you to effectively reach potential leads who cannot be reached through word of mouth referrals.
You can easily handle your online advertising and assess its effectiveness by DIY approach. This allows you to identify the strategies that bring you clients and those that do not. Furthermore, many of these insights can be applied to traditional advertising as well.
What makes a great cleaning ad
A remarkable cleaning advertisement consists of five essential components:
- Visuals: Use a photo, image, infographic, or video to provide an eye-catching visual for your ad. This will stop viewers from scrolling and get them to see your message!
- Branding: Include your cleaning company name, logo, and slogan. Your branding tells readers who you are and helps them remember you later.
- Tagline: In a few words, tell the reader what they can get from you or what sets you apart—for example, “ISSA-Certified Office Cleaning” or “Cleaning Your Carpets Like No One Else.”
- Text: Supporting text, commonly called ad copy, helps explain your tagline and gives extra context for your message. For example: “We use our 50-point checklist to clean every corner of your home. Find out just how clean your home can be!”
- Call to Action: Every ad should include a call to action (CTA). This is the action that you want the reader to take, like calling, emailing, or clicking a button.
By incorporating these ingredients, your ad will be easily recognizable by readers, effectively convey your message, and provide clear instructions on the next steps. Consequently, this will assist you in acquiring clients for your cleaning business.
Tips on creating your ads
Identify Your Unique Selling Proposition
Begin by identifying the primary motive that sets your company apart for professional cleaning and prioritize it before anything else.
Identify that specific element that grants you an advantage over your competitors.
Your business stands out because of its unique selling proposition, which can be defined in one or two short sentences.
Show actual results with before-and-after photos
GreenHouse Cleaning Services demonstrated the quality of their work through the use of straightforward before-and-after photographs.
You can easily complete this task on your own. Take a photo before you begin cleaning a particularly dirty area, put in some effort, and capture another picture once you have finished.
By posting and promoting these images on your social media pages, such as Facebook and Instagram, you can effectively attract potential new clients. If these individuals find the images appealing, they can easily contact you and schedule a visit.
Time your ads for seasons and holidays
At the end of the year, My Amazing Maid shared this cleaning services ad, conveniently coinciding with the New Year period when individuals typically set resolutions for the upcoming year, such as saving time or maintaining a tidier living space.
This ad was timed just right. By tapping into the resolution mindset, My Amazing Maid was able to make their house cleaning service feel like a great idea to kick off the new year.
Engage viewers with video content
Clean Results recently released a video that showcases their services, team, and the benefits clients can anticipate when collaborating with them. The video is notable for its energetic atmosphere and impressive production quality, leaving a positive impression on potential clients.
The text below can be rephrased as follows without adding or removing information: Furthermore, it incorporates a call to action that offers a pleasant incentive – a complimentary evaluation for cleaning services. This offer does not require any commitment, but simply serves as an opportunity to have a discussion and obtain a rough estimate to determine if the partnership would be suitable.
Share satisfying cleaning work
Video is a great way to share satisfying visuals, such as this rug-cleaning video from Clean That Up, which displays the process and the impressive results from start to finish.
Clean That Up’s video is satisfying in particular due to the initial appearance of the rug not being excessively dirty. However, upon witnessing the pouring of dirty water at the end and examining the before-and-after photos, it becomes evident that the cleaning was indeed necessary.
Offer Irresistible Deals and Discounts
Developing an outstanding offer is an excellent tactic for cleaning services advertising that ensures the continuous influx of new cleaning leads and fosters loyalty among existing customers.
Consider a cost-effective offer that would be extremely appealing to your potential customers, regardless of whether you operate a commercial or residential cleaning company.
Please make your request more specific so that I can assist you better.
- Significant discounts for new customers
- Package discounts
- Off-season specials to get your company busy year-round
Be a Podcast Guest
During the pandemic, people worldwide have been particularly interested in listening to podcasts as a popular activity due to isolation, which encouraged them to explore indoor hobbies.
Utilize podcast guest opportunities to advertise and expand your cleaning business. By participating in well-known cleaning and organizing podcasts, you have the chance to impart essential house cleaning tips and captivating cleaning anecdotes, ultimately drawing potential customers and fostering the growth of your cleaning business.
Hold Educational Webinars
Webinars are efficient in converting potential customers into paying customers because attendees are generally already interested in your brand and the topics covered.
When arranging a webinar, consider addressing the specific topics that your target audience is most interested in. For instance, if you run a house cleaning company, you could host a webinar centered around effective cleaning strategies that combat viruses.
One effective way to generate more leads and grow your email list is by presenting content that appeals to your target audience. By increasing the number of webinar subscribers, you also improve your chances of generating leads.
Optimize Your Online Business Listings
To ensure that customers can find your business online, it is important to have accurate, well-optimized, and up-to-date listings on various review sites and directories.
If individuals type in search terms such as “best home cleaning business New York,” your aim is to appear on the first page of the search results.
It is essential to consistently update your Google Business Profile, as Google usually displays these listings on the first page of search results for local services.
In addition, having an optimized Google Business Profile account makes it simpler for your clients to locate your cleaning company through Google Maps.
Generate Reviews to Boost Credibility
In order to request positive online reviews, it is essential to proactively ask contented and satisfied customers who have experienced a successful cleaning service.
You have the option of leaving a thank-you note for your cleaning crew, or alternatively sending a warm email expressing sincere gratitude and subtly suggesting that your customers leave a positive online review.
To personalize your email, it is recommended to address the customer by their first name, use a conversational tone, and mention the specific cleaning service they used.
Choose the Social Platforms Your Customers Love
Instead of trying to manage multiple social networks, why not select one or two platforms that have the majority of your target market? Dedicate time to understanding and utilizing these chosen platforms effectively in order to grow a substantial following.
One possible rephrasing could be: It is possible to create an Instagram profile that consistently displays your top achievements, your team’s friendly attitude, and the contented expressions of pleased customers.
Firstly, identify the social media platforms on which your brand is likely to attract the interest and participation of your customers.
You will see a return on your social media advertising efforts in the form of higher leads and sales.
Build Relationships With Other Businesses
Promoting your cleaning business can be effectively achieved by teaming up with applicable businesses.
Gaining new leads is extremely valuable when it comes to industry partnerships.
General contractors have the potential to provide you with referrals for cleaning assignments. Likewise, property managers have the option to employ you in the cleaning of rental properties or suggest your services to tenants.
To be exposed to various lead generation and networking opportunities, it is advisable to cultivate business connections.
When it comes to lead generation, the cleaning services advertising strategies mentioned above are always a reliable choice.
In order to determine which advertising methods work for your cleaning business, try out various approaches and closely monitor your performance.