There are plenty of cost-effective and free marketing strategies available that can help you attract more customers and expand your cleaning business without spending a large amount of money.
The rules for marketing have changed, but this can be beneficial for small businesses. For instance, a small cleaning business may lack the funds for an extensive ad campaign. However, there are still numerous ways to reach your audience. Moreover, not all marketing efforts for cleaning companies are expensive. It is possible to effectively promote and grow your business with low or no cost marketing strategies, which can be as effective as a high-budget approach.
Even though your business may not have a large budget for marketing, it doesn’t mean it is not worth investing in. Typically, investing in marketing provides a return. If you are unable to allocate big budgets, there are several traditional and contemporary techniques that can help your company gain the attention it deserves without requiring substantial financial resources.
Marketing ideas that work
Make it easy for your current customers to do your marketing for you
Companies, whether big or small, put a considerable amount of effort into obtaining reviews from their customers for a specific reason: Consumer trust is heavily influenced by the opinions of other consumers. Your satisfied customers serve as a valuable promotional tool for your cleaning company, and fortunately, there are numerous approaches to leverage your existing customer base for growth.
Grow your cleaning company via your team members
There are two examples that illustrate one advantage of a cleaning company – the constant presence of your team in public. This enables your brand to receive a significant amount of visibility.
- Cars. Every time a member of your team is at someone’s home for cleaning, their vehicle is parked in the driveway or the street, visible to neighbors and passersby who may be looking for a good cleaning company. Add a magnet or decal to the bumper or back windshield to ensure that you stay top of mind for just a few dollars.
- Team members. Cleaning professionals are always on the go: carrying supplies between the car and the home, stopping for a coffee on the way home from an appointment, and more. If they’re wearing a shirt with your logo and website, they’re naturally spreading the word about your cleaning company without having to think about it. And you’re not limited to shapeless cuts or itchy fabrics. There are endless options for comfortable and flattering custom t-shirts at a good price, so you can pick something your team will be happy to wear.
One reason why email marketing is popular is because it allows you to reach a large number of people without incurring any expenses. To optimize its effectiveness, it is beneficial to have janitorial management software in place to manage your clients’ contact details, such as their email addresses. However, it is important to keep your emails concise, straightforward, and targeted, as individuals receive numerous marketing emails daily. Ensure that your email stands out from the rest.
Although considered an old-fashioned marketing technique, cold calling can actually yield more results than expected. While utilizing a CRM system can be beneficial for call management, you can still employ a simple approach with just a pen, paper, and telephone if necessary. However, it’s important to note that you shouldn’t approach the calls without any background information. Take the time to familiarize yourself with the prospect, comprehend their requirements, and provide appropriate solutions to their issues. By doing so, you can successfully acquire a new client without incurring any expenses.
By offering a complimentary service such as room cleaning or floor waxing, you can attract potential customers, as everyone appreciates receiving free items. Although you won’t earn immediate profits from this service, you also won’t incur any losses, which makes it an appealing marketing strategy for cleaning companies. You may choose to establish it as a buy-one-get-one-free promotion or a sample without any obligations.
Attend networking events
One of the most effective methods to discover new business is through word-of-mouth. Attend local and regional events specifically organized for professionals in the cleaning industry. By doing so, you can interact with other professionals in your field and promote your company. This approach not only enables you to generate more potential clients than anticipated but also grants you valuable insights about your competitors. Consequently, it assists you in enhancing your marketing abilities for future endeavors. Additionally, participating in such events may provide you with valuable knowledge on improving your cleaning services.
Keep a blog
In today’s world, individuals have a strong desire for knowledge and rely heavily on Google to find answers. To ensure your presence in providing solutions, it is advisable to have a company blog integrated within your website. While employing an SEO firm can aid in improving your search rankings, establishing a consistent and ongoing source of expertise will naturally attract visitors to your website, ultimately benefiting your business.
Publicize your expertise
One cost-free marketing idea for a cleaning company is to be featured in the local newspaper by answering questions related to the cleaning industry, both at a community-level and on a global scale. Local newspapers are generally open to pitches that focus on connecting people with their communities. Request to be featured in a lifestyle section or a similar segment, provide your expertise, and make sure to mention your business multiple times by its name.
Speak at industry events
Not everyone is suited for public speaking, but it provides a cost-free opportunity to attract attention for your business. Offer yourself as a volunteer speaker on a local discussion group or seek out an organization in need of expertise like yours to offer guidance and knowledge. This not only establishes you as a prominent figure in the field but also fosters trust in your brand, all without spending any money.
Spread the word about your cleaning company the old-fashioned way
Although a significant amount of business is conducted online, you can still rely on traditional methods such as ink and paper to promote and expand your cleaning company. One effective approach is to establish an attractively discounted first-time offer for initial cleanings and take to the streets. Creating flyers and door hangers is a cost-effective option. You have the choice to personally distribute them or enlist a friendly college student or even your own teenagers to canvas the neighborhood and insert them in mailboxes. In case soliciting is prohibited in certain areas, you can opt to mail your flyers instead. This may entail slightly higher costs, but accessing the right neighborhood could prove to be a worthwhile investment.