What is the process for a cleaning service to utilize social media? Let’s be honest. The concept of cleaning doesn’t exactly scream “social,” does it? However, there are other cleaning services that are succeeding on social media. But how do they achieve this? Social media is unfamiliar territory for most business owners, yet it is undeniable that nowadays, you will discover your next client on social media without any exceptions.
Failing to acknowledge the importance of social media is a significant error. Instead of avoiding it, why not attempt to gain skills in utilizing it to its full potential for your business? Social media is the platform where you can connect with all your potential clients, and it is imperative for you to establish a presence there.
When your business prospects visit your social media pages, what do they observe? Do they observe a professional and well-organized business with posts that assist and directly address their needs, ultimately conveying your customer-centric approach?
Are they reviewing a post you made weeks ago? Or perhaps your most recent discount offer?
In this modern age, individuals are utilizing your website and social media platforms to authenticate your identity and ascertain the values of your business. If they come across an inactive or barren social media page, it is comparable to entering a local establishment that has closed down.
Let’s go over the basics of how to ‘do’ social media. How does one exactly go about it?
Don’t turn prospects away with a stale or stagnant business page!
Your social media pages need to capture and engage your local community. It’s where you start the conversation and get a buzz going about your business. Be proud and show off your before/after cleaning pictures and introduce your visitors to your staff.
Plan to Convert Your Page Visitors Into Customers
Before you begin, it is important to select a suitable social media platform, perhaps one you already use personally. However, it is crucial to consider the possibility that the platform you choose may not be used by your business prospects. That is why planning ahead is necessary.
If you have already initiated your social media pages, what is their progress? Did you establish a business page or are you relying on your personal profile? It is vital to recognize that there is a distinction between the two, and as your business expands, there will be certain functions unavailable to you if you continue using your profile.
What will you be sharing on your pages? It is evident that people enjoy sharing images and surely desire to view those before and after pictures. However, there are certain photos that should be restricted as your page visitors are interested in learning about you and your business.
When it comes to your social media pages, you utilize them to not only share details about your business but also connect with the community. It is essential that your posts establish a sense of trust, considering you are requesting access to their personal space. Prior to granting you that access, individuals desire to sense that you are a company they would welcome into their homes along with their personal belongings.
Are you able to spare time to find interesting articles to share or amusing memes, take additional pictures, or contemplate what to capture? Instead, you should be devoting your time to your business rather than social media. Rest assured, there are certain tasks you should be completing on social media each day, but posting is not one of them.
Keep it Fun
While maintaining a professional tone, it’s important to inject some fun into the content to keep the audience engaged. However, it’s crucial to always prioritize the interests and needs of the audience. Avoid delivering a monotonous speech, but also make sure not to come across as an overly casual teenager chatting with friends on Snapchat.
When considering your approach, it is important to keep in mind that you are competing for attention against adorable images of babies, puppies, and kittens. Avoid focusing on the less appealing aspects of maid service. It is unlikely that someone will be interested in a post about a dirty bathroom or floors. Instead, make an effort to actively involve and connect with your followers. Avoid doing anything that might drive them away.
To ensure consistency within your community, make sure to provide regular updates. Remember that online attention spans are incredibly short, averaging only 8.1 seconds! Therefore, it is crucial to establish quick connections. But what exactly are your potential clients seeking? They are seeking emotionally engaging stories that resonate with them.
The impact of social platforms is significant, although they may be easy to dismiss. By selecting stories that resonate with your future audience, these platforms can assist in establishing your credibility as an industry expert and connecting with them.
Model What Works
Some cleaning services have already recognized the benefits of utilizing social media in their marketing strategies, which you may not have realized yet, causing them to gain advantages.
If you have a website, it is recommended to have a blog on it. Write informative content that addresses the inquiries of prospective clients and publish it as blog posts on your website. Spread these posts across different social media platforms and advertise them. Examples of such content could include “Reasons to Consider Hiring a Professional Maid Service” or “Advantages of Regular Home Cleaning.”
In recent years, LinkedIn has emerged as a fresh participant in the realm of social media. Business owners utilize LinkedIn as a virtual tool for networking. Essentially, it serves as a vast online business arena during non-working hours. LinkedIn provides the opportunity to establish connections with nearby office managers and business owners. By making these connections, you can subsequently proceed to directly promote your services to individuals in your local area who are seeking local maid services.
Social media is ultimately just another tool that can be used to effectively market your services. Don’t hesitate to utilize it to attract attention to your business. Although there might be a learning curve, once you conquer it, social media becomes as user-friendly as any other resource at your disposal.
First, develop a plan for your social media marketing. Next, set up your presence on the appropriate platforms that align with your business objectives. Finally, commence posting by utilizing a combination of quote images and text.
How to Use Quote Posters
The uses are endless – not just for your social media pages – here are a few examples.
- Thank You for Your Service notes
- Referral forms
- T-Shirts and Mugs
- Flyers and Door Hangers
- Revive Dead Clients
- About Us Website Page
- and anything else you want to use them on