Once you have organized your business and are prepared to engage with customers, it is necessary to establish your marketing strategy.
Why is it necessary for your new business to have a social media platform in today’s age?
Customers may not be able to find or check out your company website, even if you have one. However, many consumers nowadays have accounts on social media platforms such as Facebook, Twitter, and Instagram. As they spend a significant amount of time on these sites, it’s possible to reach them by providing information in a familiar place. It is important to understand that some customers might consider your social media platform as your official website, so ensure that all essential information is included. Additionally, you can add a link to your actual website for more details.
By engaging with your customers individually, you can establish a connection through social media platforms that is typically more interactive than your website. This allows you to address their queries, engage in conversations about their concerns, and ultimately gain their trust and interest in your business.
Your social media platforms provide an excellent means to notify customers about exclusive holiday deals or promotional packages you may be providing. Since clients do not routinely visit your website, they may miss out on these special offers. By posting on social media, these offers will show up on their news feed, enabling them to seize the opportunity to avail themselves of the special deal.
Once you are aware of all the reasons for maintaining your social media platform, your next query may be: how can you effectively operate your social media platforms to market your business?
Social Media Tips
In order to acquire clients for your cleaning business, it is crucial that they are aware of its existence. Therefore, obtaining leads is the most important factor when establishing your cleaning business. The objective is to be present in as many places as your budget allows and establish yourself as a reputable figure in your target market.
Your objective is to convert those leads and attract them to your funnel in order to market to them. To achieve this, it is crucial to have a highly converting website and a dedicated landing page. This will enable you to acquire cleaning clients and consistently add potential clients to your funnel throughout various stages of the buyers’ cycle.
Once you have successfully attracted and converted the leads into your sales funnel, it is important to nurture them. As individuals enter the funnel at various stages of the purchasing process, it is crucial to maintain their interest and establish your credibility through marketing automation and re-marketing efforts. This way, when they are ready to purchase your cleaning services, your presence will be prominent.
At this point, your brand has successfully fulfilled its purpose, your cleaning services are operating at maximum capacity, and you are continuously optimizing your procedures. You are proficient at converting leads into customers, and your marketing strategies ensure a consistent influx of new leads.
It is important to be cautious about how frequently you post on social media, as this can quickly become bothersome.
When planning your posts, strategically consider the frequency to ensure a balance between staying top of mind without overwhelming your audience. It is important to avoid posting excessively in a short period followed by prolonged periods of silence. A recommended routine could be posting two to three times a week, allowing enough time for people to remember your business and preventing annoyance.
When posting on social media, it is important to think step by step and rephrase your content in a way that maintains the same meaning. It is crucial to keep your posts aesthetically pleasing and have a clear purpose. For instance, you can share special offers, exciting news about new services, or celebrate business anniversaries. Avoid posting meaningless photos and instead focus on sharing information that your connections care about. Occasionally, you can also share articles that highlight the benefits of cleaning for health or promote your environmentally friendly “green” approach. By getting people to care about your business and what you are doing, you will greatly enhance its success.
Keep Your Target Audience in Mind
If your target audience is commercial clients, it is important to maintain a professional and detail-oriented approach in your posts and outreach. On the other hand, if you are targeting families and residential clients, you can be slightly more personal in your online marketing campaign. However, ensure that your posts are focused on topics relevant to your target audience and not solely self-promotion. This can include sharing articles that are beneficial to your customers or participating in discussions about industry-related issues. By actively engaging in the community and increasing your brand visibility, people will start to take notice even without constant self-promotion.
Acknowledge and Respond
If you wouldn’t ignore someone who called your work phone with questions or concerns, you shouldn’t ignore comments on your social media page either. Ignoring questions or concerns on social media clearly indicates to customers that you are not paying attention to their feedback, as everyone who visits your page can see that you are not responding. It is important to respond to customer concerns or questions promptly. Additionally, it is important to acknowledge and thank individuals who leave reviews, whether positive or negative, and make efforts to address the issues raised by negative reviewers. Demonstrating care for customer satisfaction is crucial.
If you lack confidence in your ability to effectively manage the social media platform, it would be prudent to find someone who can handle it adeptly, as it can significantly impact your ability to engage with new customers. Given its popularity and efficacy, social media marketing is an essential aspect that you should definitely consider, as many new professionals now specialize in this field.
Although it may seem counterintuitive, considering an alliance with your competition can be highly beneficial. In certain areas, there may be numerous cleaning services that specialize in specific areas. For instance, your business may exclusively concentrate on carpet and upholstery cleaning or floor cleaning. By forming a marketing alliance with a cleaning service that specializes in window washing, you won’t lose any customers.
The marketing alliance entails receiving referrals from your competitors and reciprocally referring customers to their service. It does not involve referring your own customers, but rather individuals who require a specific window washing service that you do not offer. This alliance can attract more word-of-mouth customers and potentially allow collaboration with the other business if a contract necessitates both of your services.