If your business does not have an online presence, you are losing out on potential customers. In order to establish a thriving online presence, it is necessary to utilize Digital Marketing for your business.
If you haven’t already, now is the best time to start using digital marketing for your business. Digital marketing helps local businesses find and connect with their target customers, and it also helps them retain them. The online presence of a business is considered a necessity due to the increasing trend of mobile searches and the impact of social media. The pandemic and subsequent lockdown have further emphasized the importance of using digital marketing for local businesses to connect with customers and provide online services.
Speak to your customers
Building a successful marketing strategy cannot be reliant on guesswork, so it is essential to invest time in engaging with current customers and, if feasible, potential customers as well. While you may already have a satisfactory understanding of your customers and their needs, if you aim to establish a durable and prosperous relationship with them, you must delve deeper. Running interviews and surveys is an inexpensive approach, and you can begin with a limited scope, concentrating on specific themes you wish to investigate further. Even a few valuable insights from users surpass having none at all.
Research competitors and differentiate yourself
It is crucial to conduct competitor research as a local business in order to provide extra value in the market. What unique offerings can you provide to potential customers that your rivals cannot offer? Beginning with Google Search is an excellent way to begin. By examining their ads, you can understand how your competitors are positioning themselves.
To set yourself apart from other businesses offering a similar service, you just need to focus on your greatest strengths.
Get your website basics right
Customers have control and are more demanding when it comes to their expectations for a website. They expect a website to load quickly and be user-friendly as a minimum. Local businesses may not have the same financial resources as larger national or international companies, but they can still ensure they have the fundamental aspects in place.
If your pages load quickly, there is a higher chance that users will stay. The statistics above show how negatively a slow website can impact your ability to convert new users into customers. Additionally, a slow website can hinder your chances of achieving favorable rankings on Google since user experience is now considered a crucial aspect of SEO. To identify and address any problems that may be causing slow loading times and high bounce rates, you can start utilizing the useful and free tool called Google PageSpeed Insights.
Create a Google Listing for your business
Have you ever typed the phrase “__ near me” in Google and examined the options listed in order to choose the most favorable one? By utilizing Google Listing, your business is given the opportunity to feature in these lists.
According to Think with Google (2019), mobile searches for “___ near me” have experienced a growth of over 200% in the past two years.
By using Google Listing, a function provided by Google My Business, you can include your business name, service, location, phone number, and additional information on Google. The outcome of this is that when a user searches for a service that your business provides, your business name will be displayed together with other similar businesses in the Google lists.
Steps to optimize your business’s Google Listing:
- Create a Google My Business account and add your business name.
- Add all relevant details like location, timings, and business category.
- Ask your customers to add reviews for your business. And, respond to them.
- Show regular updates in the Updates section of your business listing.
Use social media ads that target your area
When advertising on social media, you have the ability to be highly specific in targeting your desired demographics. Additionally, you have the option to include further information such as the age and interests of the audience you wish to reach. These features assist in effectively targeting relevant customers and expanding your reach.
Here is a step-by-step guide on optimizing social media advertising.
- Target your local community or city. Add relevant factors in your ad campaigns to make it more specific and reach potential customers.
- Always add a compelling Call to Action (CTA) in your advertisements. Don’t be vague about what you are trying to say.
- Always check the metrics and keep experimenting with your messaging and targeting.
Create interesting blog content
If you are in a highly competitive industry, it is important to consider a content strategy that will yield results. Achieving a high ranking on the first page of Google for a broad term like “plumbing Nottingham” in a short amount of time is highly unlikely, especially if SEO has not been a part of your strategy previously. This is where the significance of your blog content comes into play. It not only helps you get discovered, but also provides material to share on your social media platforms. Additionally, it enables you to establish a stronger rapport with your customers and demonstrate your expertise.
Create professional visual content
Maintaining the same meaning, here is a rephrased version of the text while thinking step by step: The importance of visual content remains significant and should be a key component in your digital strategy. Specifically, video has experienced tremendous growth in recent years, and the following statistics from HubSpot illustrate the reasons behind this.
- 94% of marketers agree that video has helped increase user understanding of their product or service
- 87% say it helped them increase sales and leads
- 86% of businesses use video as a marketing tool, meaning that you might be left behind by the competition
A crucial statistic highlighting the significance of video in the present era is the fact that YouTube, solely, has a monthly active user count exceeding 2.5 billion.
Develop email marketing
Email marketing is another crucial digital strategy for small businesses. Simply Business offers a comprehensive email marketing guide that covers all the essential questions regarding email marketing.
- Do you know the legal side of email marketing?
- Have you chosen a provider?
- Do you know what your competitors are doing?
- Do you know how to craft an effective email?
In addition, the guide offers checklists, comparisons of providers, and guidance on split testing. If you are finding this area challenging or want to strengthen your understanding, you can also take a free email marketing certification course provided by HubSpot.
Never miss a chance to connect
To ensure people remember you, make regular appearances. This can include hosting live sessions, streaming live content, offering giveaways and special deals, and ensuring you are visible. Additionally, consider partnering with compatible businesses for joint promotional activities and social media collaborations using coupons.
Collaboration is an incredible means of building brand awareness and acquiring new customers, as it results in a sum that surpasses its individual parts.
To engage with your customers and establish partnerships with complementary businesses.