How does Google Ads work?
By using Google Ads, you have the option to generate and promote your ad on Google search result pages, with the condition that you will only be charged when someone clicks on your advertisement. Additionally, your ad will be visible to individuals looking for electrical services, alongside the regular search results.
Does Google Ads for electricians work?
Continuously driven by the gradual shift towards urbanization and the rise of infrastructure projects, the electrical contracting industry will continue to grow worldwide. With a current count of 70,000 electrical contracting companies in the US alone, it is evident that the industry is highly competitive, making advertising an essential requirement.
Using Google ads for electricians is an effective approach to promote electrical products and services. It is common for most competitors to utilize Google Ads as a primary advertising strategy. Many of them opt to employ skilled Google Ads managers to oversee their campaigns and generate results based on data analysis.
Setting up a Google Ads campaign
Campaign goal and type
The first step in the campaign creation process is to select a goal. There are multiple choices available, but it is advisable not to focus on just one goal in case changes need to be made in the future. To ensure flexibility, it is recommended to choose the option “Create a campaign without a goal’s guidance.” Opting for this will grant more control over the entire campaign. Various campaign types exist, depending on the industry and desired appearance in Google search results. However, for the given situation, it is best to choose the “Search” option, as people typically search on Google for electrical services. Having a website link is crucial because it will direct customers to your website once they click on your ad. To receive calls from the ad, you can also provide your business number alongside the website URL. Once the necessary information is inputted, click on ‘Continue’.
Campaign name and networks
In order to ensure uniformity within the account, choose a campaign name that can be easily recognized by either yourself or the person managing your Google Ads account.
To ensure that your ad campaigns only appear on Google search page results and not on other Google partner sites and other websites, disable both the search and display networks for this campaign.
Location and language options
To determine the display location for your ad, consider the specific areas your business is targeting, which may include country, state, city-level, or even postal code. Enter the preferred location accordingly.
To target by radius, simply click on ‘Advanced search’ for the option to base it on miles or kilometers.
If you want your ad to be displayed specifically to people currently or frequently present in your chosen locations, select the target option ‘Presence: People in or regularly in your targeted locations’. Otherwise, your ads will be shown to individuals interested in your business who happen to be outside of your selected area. For exclusions, simply choose the ‘Presence: People in your excluded locations’ option.
First, think step by step to rephrase the following text while preserving its meaning. Then select the language spoken by your target customers. We suggest choosing a single language.
Budget and bidding
For any ad campaign to run, a budget is required. The amount of daily budget you are comfortable spending on these ads will determine their placement and ranking on a Google search results page.
Bidding refers to the amount you choose to pay for each click on your ad. This determines your budget, as the number of clicks you receive per day is equal to your budget divided by your cost per click (CPC) value.
Choose a bidding strategy that involves clicking and do not establish a minimum threshold for the cost per click bid. By doing so, Google will have the ability to determine the CPC bid for your advertisement. Once you have obtained data and outcomes from your ad, you can subsequently set a maximum CPC bid limit according to the value determined by Google.
To maintain complete control over your ad campaign, follow these steps after setting your budget and bidding: click on ‘Show more settings’ and then click on ‘Ad rotation’. Change the setting to ‘Do not optimize: Rotate ads indefinitely’. This action will prevent Google from making decisions on which ads to display to your target audience.
Ad extensions enhance your advertisement with additional types of information, resulting in an increased ad size. This is beneficial as it attracts more attention from individuals who view Google page results.
You may utilize multiple ad extensions simultaneously as there are several that you wish to employ.
- Sitelink – adds additional links to your advertisement
- Callout – adds additional text under the description
- Call – adds a phone number besides your website URL
- Structured snippet – adds a text or snippet of your products and services
- App – adds a clickable button that will redirect to your app installation (if you have one for your business)
- Lead form – adds a clickable form on your ad
- Promotion – lets you list promotions and deals on your products and services
- Price extensions – adds a price list of your products and services
The following is a comparison between a preview that includes extensions and one that does not, in terms of thinking step by step.
It is unlikely that all of these extensions will be displayed simultaneously as Google decides which extension to show and the number of extensions to display at any given time.
Google Ads for electricians (with examples)
When seeking an electrician service, potential customers frequently turn to Google as their initial choice. By investing in Google Ads, your business will appear at the top of the search engine results, specifically targeting users who are actively searching for your services.
Google Ads offers three primary options, including Local Services Ads, Search Ads, and Display Ads.
Local Services Ads
When a new customer searches for electrical services in their neighborhood, these ads will appear at the top of the search results page.
Local Services Ads provide a cost-effective solution to secure additional job bookings in your vicinity since payment is only required when someone reaches out to you for assistance with their electrical issues.
Your Local Services Ads will consist of:
- Your electrical business name
- Service area
- Google star ratings
- Google Guaranteed badge (if you have one)
The search ads are positioned immediately after the Local Services Ads on the search engine results page and operate on a pay-per-click (PPC) model.
In order for your ad to be displayed, you will need to place bids on particular keywords or phrases that potential customers might use when searching for services similar to yours, such as “electricians in [city]”. Each time someone clicks on your ad, you will be billed for the specified bid amount.
When users click on your search ad, they will be redirected to your website where they can gather more information about your services, request a quote, or schedule an appointment.
To create an effective Google Search ad, make sure to include the following elements in a step-by-step manner:
- Business name
- Electrical services (like wiring, electrical installation, etc.)
- Competitive advantage (what sets you apart from other electrical contractors)
Google display ads are graphics, banners, or videos that have the potential to appear while customers browse the web, with the aim of boosting website traffic and enhancing the online visibility of your business.
Remarketing ads, known as such, can also be used to target a specific audience according to their location, interests, or even individuals who have previously interacted with your electrician website.
You should include the following components in your Google Display ad:
- Company name and logo
- A brief description of your company or service offerings
- Call to action (like “schedule an appointment” or “book a free consultation”)