You have numerous landscaping marketing strategies available, ranging from basic to advanced, such as lawn care flyers and social media landscape advertising, to attract landscaping customers.
You could expend countless hours conducting in-depth research on them!
Since you are occupied with your business, we aim to alleviate your burden by compiling the finest lawn care marketing ideas here.
Please enjoy this list of landscape advertising ideas that have been proven successful.
The digital key to success
If you are not good at your job, it is not as important as having a strong online presence for a business to succeed in finding a new audience.
Review your website
To effectively promote your landscaping business, you must have a well-designed website. The question you need to ask is, how impressive is your current website? If it remains unchanged since its initial launch, it is undoubtedly overdue for an upgrade.
It is crucial to make a favorable impression within a short time frame. Therefore, it is advisable to quickly examine your website’s currency and ensure that your SEO efforts are aiding its visibility on Google.
Having a well-designed website will yield significant benefits.
Invest in photography
Having quality photography showcasing your work is an essential aspect of advertising as a landscaper. Thus, it is advisable to keep your smartphone nearby to easily capture photos of each job and add them to your portfolio, considering that creating aesthetically pleasing spaces is a significant part of your job.
List on a directory
With the world embracing digitalization, business registers have also transitioned. Utilizing online directories is an effective method to promote your business. Regardless of your location being the UK, US, Australia, or New Zealand, there is an abundance of directories available. Select an appropriate directory, register your business, and witness its prosperous growth.
Say yes to freebies
When you run a business, you incur expenses, so it is important to find ways to minimize your financial outlays. Fortunately, there are various free online resources available, such as Google My Business, which can help increase your business’s visibility on Google Maps and Google Search.
Rake in those reviews
Before visiting a business, 90% of individuals go through online reviews, and 74% of them claim that positive reviews increase their confidence in local businesses.
If your online reviews have become negative, it will be challenging for you to promote the business successfully.
Pay attention to social media
If you want to have a genuine opportunity to grow your online presence, we advise that you create at least one social media account for your business. Here are the social platforms we recommend for professionals in the trades industry.
Even after many years since its introduction, Facebook continues to be the most widely used social network globally, boasting a staggering 3 billion users. As a result, it remains the preferred platform for businesses worldwide.
YouTube is rapidly emerging as the most efficient marketing platform, specifically aimed at younger audiences. Approximately half of internet users leverage YouTube for researching products and services.
Originally, Instagram served as a platform utilized by individuals to share holiday and food photographs. Presently, it has transformed into a go-to destination for people of varying age groups seeking restaurant suggestions, upcoming events, and even local professionals. Whatever it may be, there will always be someone searching for it on Instagram.
While you concentrate on acquiring and retaining new clients for your landscaping business, it is essential to also consider the well-being of your prospective employees.
If someone is considering working for you, they will conduct a background check, and LinkedIn is the platform they will refer to. Therefore, it is crucial to ensure that your LinkedIn business profile looks impressive, serving as an accurate portrayal of your company.
Market your services before busy season
The peak period for landscapers changes based on the location, however, it typically commences in the spring and concludes in the autumn.
No matter where you are, one thing remains true:
There is constantly someone else who is seeking to attract your customers!
No matter what medium you are using, there are two rules that must be followed in order to succeed in the landscape marketing game.
- Reach prospects first
- Reach prospects more often
To ensure proper implementation, it is advisable to commence strategizing and executing your lawn maintenance marketing campaigns well in advance of the arrival of spring.
I suggest ensuring that you deliver your message to each potential customer at a minimum of 3 instances.
When it comes to landscape advertising, repetition is the key to success. It helps establish credibility with your target audience as they encounter your advertisements repeatedly, signifying that your business is reliable and trustworthy.
By thinking step by step, it also enhances the chances of reaching them when they require your assistance.
Update your online listings
According to SearchEngine Journal, up to 93% of online experiences start with a search engine.
Although some of the individuals who receive your lawn care postcards will search for you by name and visit your website directly (which will be discussed in step 6), many of them will only search for the specific services they require, such as:
The top landscaper in [your town].
When they conduct a search, they will come across numerous listings, a large number of which will be websites for searching and reviewing.
- Angie’s List
To ensure you don’t lose potential customers to your competitors, it is essential to be listed on these sites with an accurate and updated business profile that showcases visually appealing photos of your work.
Capture some of the leads visiting your website
Your website serves a purpose beyond being a visually appealing platform for your potential customers to visit you on the internet.
Factually, it is an essential component of your landscape marketing strategy.
Take this into consideration:
Before deciding whether or not to purchase from you, the majority of your potential customers will first visit your website.
Your website should convey the following information instantly:
- Who you are
- Which services you provide
- That you’re a real (credible) business
- And how to contact you.
Google pay-per-click ads
According to HubSpot, 93% of online experiences begin with a search engine, but only 75% of those individuals will go beyond the first page of results.
When people search for your services, with Google pay-per-click (PPC) advertising, your lawn care ads appear even higher than the organic listings.
The reason PPC is great is because you only have to pay when someone clicks on your ad!
The downside is that it can be complex, and you may end up spending money on clicks that are not from potential customers.
PPC ads involve bidding on keywords such as “landscaping” or “lawn service” on Google AdWords, where Google suggests a bid but you have the flexibility to set your own desired bid amount.
There are numerous factors that determine your cost per click, with your bid being only one of them.
- How relevant Google thinks your website is to your targeted keyword
- “Dwell time” on your website (how long visitors stay there once they click on your ad)
- Your conversion rate (how many visitors take your desired action, such as filling out your lead capture form)
I suggest starting with a budget of, let’s say, $15 per day, and experimenting with your ads to determine which ones yield the most favorable outcomes when beginning with PPC.
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Just because you have the most clicks doesn’t mean you have the best result. Each click comes with a cost, as evident from the term “PAY-PER-CLICK”. It is important to ensure that these clicks are actually turning into leads.