We have to acknowledge the fact that the janitorial and cleaning industry is highly competitive.
Every day, customers are searching for cleaning services, whether it’s for housekeeping, window cleaning, or even event cleaning.
In today’s business landscape, it is crucial to have a strong online presence in order to attract and be preferred by a larger customer base, as well as stay ahead of competitors. While traditional marketing methods still hold value, the significance of having a robust online presence cannot be emphasized enough.
In order for your home cleaning service business to thrive, it is essential to possess knowledge beyond cleaning skills.
Clients will not automatically become aware of your house cleaning services, even if you provide exceptional service and offer a one-of-a-kind value proposition.
Marketing is what comes into play in that situation.
The objective of marketing is to familiarize individuals with your brand and guide them through the buyer’s journey until they convert into paying customers.
Below are some tips to enhance the digital marketing of your cleaning business.
Make sure all your online information is consistently accurate
In order to begin marketing your cleaning business online, it is necessary to ensure that clients can easily locate your business. Moreover, any inaccuracies in your information will negatively impact your search ranking and hinder your ability to distinguish yourself from competitors.
So, what is the first thing you can do?
Begin by confirming that the following statement is accurate:
- Business name
- Phone number
- Website URL
To ensure that you can be found by clients when they search for your business, it is essential for your NAPU (Name, Address, Phone Number, and URL) to remain consistent across all online directories.
It is crucial to ensure the accuracy of your hours, as well as your business’s location, as these are among the top priorities for people searching for businesses online.
Use a mobile-responsive website
Do you have awareness of the fact that 51% of Americans utilize mobile phones for online shopping?
If you want to maximize your reach, having a mobile-responsive website is no longer optional, it is compulsory.
It is highly probable that most of the potential clients who visit your home cleaning business website will be using mobile devices. They will expect to have a smooth and efficient browsing experience, where they can easily navigate through various pages and access information about your services, pricing, and schedule. However, if your website is only optimized for desktop use, the user experience will be cumbersome and ineffective, resulting in clients leaving your site and opting for a competitor instead.
Implement booking buttons on social media
In addition to being an effective means of engaging and communicating with your clients, social media is also an ideal platform for allowing them to book your services.
A staggering 63% of customers anticipate companies to provide services through their social media channels. Moreover, an astonishing 90% of individuals on social media have already utilized these platforms for communication with businesses.
By incorporating a booking button on your social media platforms, you are eliminating barriers between your maid services and your online audience, simplifying the process for them.
To ensure a consistent flow of prospects checking out your profile, here are a few tips to boost your organic reach on social media.
- Post regularly and consistently on your profile
- Make sure your posts add value for your clients – don’t just spam offers about your services
- Always respond to users who engage with you on your posts to cultivate a relationship with your audience
Optimize your home cleaning website for SEO
To make your housecleaning service business more cost-effective, make sure that your website appears in search results when individuals look for local home cleaners.
In order for that to occur, it is necessary to configure your website for search engine optimization.
By implementing relevant keywords on your website and generating valuable content centered around those keywords, there is an increased likelihood for your business to appear on the top page of Google search results for those specific terms.
Each instance of landing on the front page of Google results in reduced expenditure on pay-per-click advertising.
Strategize and plan your paid advertising initiatives
Paid advertisements are a great method to focus on (and retarget) potential customers who may have an interest in your company, as well as inform them about any ongoing sales or promotions.
By following a step-by-step thought process, you can rephrase the given text while preserving its meaning. Avoid adding or removing any information: They have the potential to enhance your cleaning business and enable it to effectively compete with bigger brands in your local area.
However, it is undeniable that the success of a local cleaning business is influenced by seasonality, even though people can benefit from cleaning services at any time of the year.
It is important to carefully observe these peak times and devise a plan for advertising during the busiest and least busy periods of the year.
To ensure you reach college students or leasing companies in need of cleaning services when college leases begin again in August, it is advisable to begin advertising your services between May and late July.
You can also advertise a “holiday cleaning special” towards the end of the year, targeting clients who might be interested in housekeeping or commercial cleaning services following the Thanksgiving, Christmas, and New Year celebrations.
Ask for online reviews
If you want to build trust and attract more clients, it is important to have numerous online reviews. Hence, if you haven’t already, it is advisable to start requesting reviews from your clients now.
It may seem like soliciting reviews from your clients can make them uneasy, but don’t hesitate to ask as around 70 percent of people are willing to provide a review when requested by a business.
If you are amiable and your client is pleased with your service, it is probable that they will write a positive review for you.
Even if you receive a negative review, you can maintain customer loyalty to your business by promptly responding and efficiently resolving the issue.
Begin by requesting reviews and make an effort to uphold your business’s impeccable reputation.
We recognize the challenges of managing your online presence and digital marketing while engaged in operating your cleaning business.
However, one thing that is definite is that you must ensure the online presence of your cleaning business is impeccable in order to have the greatest influence on your clients.