How do I get more clients for my painting business?
Painting business owners can benefit from using a range of advertising strategies in order to attract new customers. It is advisable to incorporate a mixture of digital marketing techniques, such as search engine optimization (SEO) and social media marketing, as well as more conventional methods like door-to-door marketing or displaying lawn signs while painting jobs are in progress.
Best practices for promoting your painting business offline
Despite the shift towards digitalization worldwide, traditional marketing continues to provide effective and tangible methods of reaching potential customers within your local service area.
Use direct mail advertising and door-to-door marketing
The first step is to identify your target market and find the appropriate neighborhoods for your painting services. One approach is to personally distribute business cards or brochures by going door-to-door. Another option is to utilize direct mail advertising by sending flyers through the U.S. Postal Service. These marketing strategies will help create brand recognition within your local community.
Start a referral program
A different approach to locate painting leads involves offering satisfied customers a reward for recommending your painting company to their friends and neighbors. One option could be providing free touchups or a discounted rate for future painting services.
By breaking it down sequentially, you can proceed as follows: Issue previous customers a referral code which they can share, and for every new customer who utilizes that referral code to reserve your services, grant both the referrer and the referee a reward and express gratitude.
Network with homeowners and professionals
Professional painters can effectively reach their target audience through networking. By setting up a booth at a home expo, they can meet individuals in their local community and establish brand recognition.
One option is to form partnerships with other home services businesses to exchange referrals. For instance, if your business is primarily involved in residential painting, you can connect with local real estate agents who frequently provide recommendations for home services to newly moved-in homeowners. Similarly, if your business caters to commercial painting, you can establish connections with local business owners and property managers.
Put up lawn signs and wrap your vehicle
While completing painting projects, craft an aesthetically pleasing logo containing your business name and phone number, and display the image on lawn signs. Furthermore, consider affixing the image to your painting truck or car, allowing for cost-effective advertisement during your daily commute.
Use Door-to-door Marketing
When you are a newcomer in the paint industry, going door-to-door is one of the initial marketing strategies. Despite being intimidating or invasive, not many people engage in this approach. However, it is truly an effective method to kickstart your business!
Looking at the process in a sequential manner, it is advisable to search for neighborhoods that are affiliated with a Homeowners Association because they typically mandate regular repainting of homes, usually every 8-10 years. If you recently established your painting business, going door-to-door is the most effective method to create brand recognition and attract customers. Numerous business owners are hesitant or unwilling to engage in this approach. However, this is advantageous for you as it signifies a greater number of potential customers.
Door-to-door marketing is not only very affordable, as it only requires expenses for promotional materials like flyers or business cards, but it is also highly effective due to its direct engagement with leads.
If someone answers the door, all that is required is to introduce oneself and the company, and provide a complimentary painting estimate.
If you knock on any door, chances are that the occupant has been thinking about painting either the inside or outside of their house, particularly in neighborhoods where the houses are over 10 years old.
If you come across this information on various realtor websites, you can easily find it. Once they agree to a free estimate, you can then arrange a specific day for a follow-up. Employing this strategy will assist you in obtaining your initial painting assignments!