Were you aware that there is a total of 31.7 million small businesses in the United States? For each city, this averages out to approximately 1,600 small businesses. Consequently, small business owners face significant competition throughout America, particularly when considering the presence of larger businesses in every community.
The definition of advertising, as stated in the Encyclopedia Britannica, is the utilization of techniques and practices to make products, services, opinions, or causes known to the public in order to influence their response towards the advertised subject matter.
We will provide you with various methods, both free and paid, to promote your local business and achieve visibility, attract customers, and foster growth.
Write a Strong Elevator Pitch
According to Investopedia’s Will Kenton, an elevator pitch is a short speech that summarizes an idea for a product, service, or project, often described as a slang term.
The format for a basic elevator pitch is as follows:
- Who you are
- What you do
- Your ideal clients
- How you’re different
- What happens next
- An attention-getting hook
When discussing your small business with individuals, it is essential to quickly communicate your identity and purpose. This is why elevator pitches are valuable.
Contract a Designer for a Logo & Branding
Small businesses can use well-designed logos to establish trust with their audiences and enhance their professional image. A powerful logo communicates your identity and purpose to potential customers, making it essential for your brand’s recognition.
Consider all the major corporations, such as Nike, Adidas, Starbucks, Microsoft, and more. Each of these companies possesses recognizable logos, which were created by expert designers with a profound understanding of the psychology behind them.
Hire a Photographer for Professional Pics
Even if your marketing ideas are thrilling and one-of-a-kind, you will probably require excellent visuals to enhance them. Although it may be tempting to rely on stock photos, your business deserves something superior.
To effectively communicate with your customers and accurately represent your brand, it is advisable to employ the services of a professional photographer. By doing so, you can obtain high-quality photos that can be utilized on your website, social media platforms, and other relevant channels.
Claim and Optimize your Google Business Profile
Your Google Business Profile is an effective local advertising tool that can help your business get found on Google in multiple ways. It is responsible for how your business displays on Google Maps, Google Search in the 3-pack, and Google’s Knowledge Panel.
In addition to that, your Google Business listing can assist you in attracting local customers in other ways. One effective method is by populating the Q&A section of your Google Business Profile, which allows you to emphasize significant features and enhance customer trust.
To encourage customers to do business with you, you have the option to post promotions, events, photos, and products on your profile.
Create a Website Page for Every Service or Product Your Company Provides
A method to inform people about your identity and business offerings is by developing landing pages dedicated to the various services and products provided by your company.
If your customers decide to purchase your services, demonstrate precisely what they will receive from you.
Have & Share Quality Business Cards
When it comes to building relationships as a small- to mid-sized business, it is hard to beat the effectiveness of old-fashioned handshaking and exchanging business cards.
Having a business card that showcases your company positively can help make your business memorable to people you encounter, even if you’re not as extreme as Patrick Bateman.
Create a Yelp Business Page
In addition to having a responsive website and engaging web designs, digital marketing encompasses utilizing other digital resources like Yelp. By creating a Yelp Business Page, you can enhance your online visibility and establish brand awareness.
If you have a Business Page, Yelp’s high domain authority can lead to a high ranking on search pages of Google and other search engines.
Your Google Business Profile offers an additional advantage: the ability to gather reviews, which is a vital aspect of an effective local marketing strategy. Therefore, it is a remarkable local advertising concept that your business should implement as soon as possible.
Reviews have the potential to serve as complimentary advertising for your business as they depend on your satisfied customers advocating for your business and highlighting the key factors that make you a preferable choice compared to your competitors.
In addition, reviews play a crucial role as individuals heavily depend on them. It is well-established that 93% of individuals initially consult reviews prior to making a purchase, and an impressive 84% place an equal amount of trust in online reviews as they do in recommendations from their friends or family.
Claim, Verify, and Create Local Business Listings
Were you aware that local intent is present in 46% of all searches conducted on Google? Although this percentage may not appear significantly remarkable, it becomes more noteworthy considering that Google handles around 40,000 searches per second, resulting in a staggering 18,400 local searches every second. Additionally, local business listings are prominently featured in the majority of these local searches.
To ensure the accuracy of your information and get assistance with listings management, it is advisable to establish a presence on the top local listings sites and consistently update your details on all of them. Although this may appear challenging, it is essential for your business.
Run a Customer Loyalty Program
To encourage customers to return, a customer loyalty program is an effective method for providing rewards to existing customers. By deciding on the type of incentive, frequency of reward accrual, and method of monitoring, you can maximize the benefits of your loyalty program.
Numerous businesses rely on a punch card or stamp system, serving as a simple method to indicate to customers the number of visits remaining until they claim their next reward.
Try Local Search Advertising
Search advertising has become a staple for most businesses involved in online marketing or advertising due to its effectiveness as a trusted and reliable tactic.
Local PPC places your business at the top of search engines when people search for topics related to your business. This positioning occurs above organic search results, thereby enhancing the likelihood of users clicking on your result and reaching out to your business.
To refine your search campaigns to a specific location, you can activate location extensions within Google Ads. By utilizing local search ads, you can attract customers to contact or physically visit your business, as well as provide them with additional information about your company.