In order to achieve success in starting a residential painting business, it is important to prioritize advertising and have knowledge about the most effective places to promote your painting services. Your painter marketing strategy should encompass various tasks such as creating a logo, utilizing vinyl graphics for your vehicle, and providing your team members with shirts featuring your company name.
If you have been searching for ways to promote your painting business without any success, I am here to share some quick tips that I have gained from my nearly 10 years of experience in the marketing industry.
The Importance of Diversifying Your Marketing Strategy
As the owner of a painting business, you likely know the main source of your business.
Many Painting Business Owners do not realize that being busy presently does not guarantee that the same approach will be effective in the future, whether it is next year, next month, or even tomorrow.
We have knowledge of this because we hold conversations with a large number of painting business owners each year, and almost every one of them shares a similar tale – “Our leads vanished, and I don’t know what caused it.”
If you haven’t gone through this yet, it means you either have implemented a successful marketing strategy with different ways to generate leads, or it will happen to you in the future.
To prevent this issue, it is advisable to plan in advance. Experiment with different marketing strategies to identify the most effective ones in your specific service location. For instance, what may be effective for a painting business in Texas may not yield the same results for someone in Florida.
The main goal of diversifying your marketing strategy is to ensure a consistent and reliable flow of new business opportunities.
Ideas we Recommend
Offer a Free Estimate
To quickly generate new business for a painting company, one effective strategy is to provide a complimentary evaluation. It is important to have pricing details readily available, showcasing the cost variations for various services and projects, while offering to visit and provide a free estimate. Another approach could involve presenting estimates by directly approaching potential customers at their homes.
Although this marketing strategy may appear obvious, it is actually beneficial in multiple ways.
If you perform a Google search for local service ads, you will discover that the majority of painters provide a complimentary estimate to prospective clients. This enables you to discuss your painting business and its offerings, while also giving them an opportunity to gather more information before making a decision.
Design a Memorable Logo
When it comes to your painting business, the key is to create a memorable logo that can be used for both physical and digital marketing. It is essential to prominently feature your company’s name in the chosen icon or image, ensuring alignment with the existing branding elements.
To ensure consistent branding, it is important that the logo used for online marketing on your painting business website is the same as the one used for other digital marketing channels, trucks, online ads, banners at local events, lawn signs, and business cards given to current or previous customers. When people search for your business online, it is crucial for them to identify your painting company through its logo.
Have you ever stopped to think about how many postcards from local businesses you receive and then immediately throw away? Have you ever questioned why these businesses continue to send them, unaware of the fact that you simply discard them?
What about local painting companies with a limited budget, do they have the same potential for great results at scale with direct mailers like those with a large advertising budget?
When it comes to utilizing postcards and other forms of direct mail advertising, the most effective approach is to target a hyper-local audience. And the best thing about this strategy is that it doesn’t necessitate sending out a large number of mailings in order to achieve favorable outcomes.
Promotional items such as hats, t-shirts, and drink coozies may come with a hefty price tag, but they play a crucial role in fostering customer loyalty and generating referrals. When given as a parting gift during the final walkthrough, these items can essentially transform into mobile advertisements for satisfied customers.
Due to their high cost, it is advisable to only provide these gifts to customers, rather than prospects. Allow the quality of your product to speak for itself. A contented customer will be delighted to showcase your hat in public.
Create a Website With a Portfolio of Work
In order to be easily found online, it is important to create a business page that enables people to locate you with a simple google search. It is crucial to have an ample amount of pictures and video clips on your website showcasing the excellence of your work. Additionally, ensure that social media links are present on every page for convenient sharing with others.
It is important to include search engine optimization in your digital marketing strategy. Take the time to create a comprehensive business description and showcase the services you provide. Additionally, consider including the geographic areas you serve, as this will help search engines connect local residents to your business.
Potential customers, whether they are residential or commercial clients, should also be aware of any certifications relevant to painting suppliers like Sherwin Williams or trade organizations such as the EPA’s Leadership in Energy & Environmental Design (LEED) certification program.
To effectively market your business, it is important to have high-quality before and after pictures featured on your business page and social media platforms. In today’s digital era, photos play a vital role in promoting your business, particularly when individuals browse for painting contractors on their mobile devices. By showcasing your digital marketing efforts through compelling visuals, potential customers can instantly grasp the quality of paint jobs they can anticipate when they choose to hire your services.
Advertise on Social Media
When it comes to online visibility, Facebook, Instagram, and Twitter are the top choices for promoting local businesses on social media. Take your own painting company as an example, where you can devise a marketing strategy utilizing a Facebook ad. Simply access the advertisement manager and establish an account to get started.
Within that location, you will have the opportunity to select the specific area where you desire individuals from the nearby community to view advertisements regarding your services as a painting contractor (for instance, within a radius of ten miles centered around my zip code).
Running an advertisement that informs potential customers about the complimentary estimates and additional free resources available at your painting company is a highly effective marketing strategy to generate more painting leads.
You have the option to create an Instagram ad for your marketing strategy through the “Ads” section on your profile. There, you can select from different types of ads, like carousel or slideshow format.
To prompt more interest in your painting contractor advertisement and generate more painting leads, it would be beneficial to include attractive photos of recent painting projects. This will catch the attention of people scrolling through their feed and entice them to click on your ad, ultimately leading to business growth.
Twitter provides a great platform to discuss your latest projects for content customers and share links to your art website. Additionally, you have the option to craft targeted advertisements, enabling you to select the specific audience demographic and geographical location, such as within a ten-mile radius of my zip code.