In order to establish a thriving residential painting business, it is imperative to concentrate on advertising and identify the most effective avenues to promote your painting services. A comprehensive approach to painter marketing should encompass various activities such as creating a logo design, incorporating vinyl graphics on your truck, and providing team members with shirts displaying your company name.
If you have been searching for ways to promote your painting business without success, I am here to share my expertise gained from nearly a decade in the marketing industry. Below, I provide 10 quick tips that are sure to help you.
Offer a Free Estimate
To generate new business for a painting company, one effective method is to provide a complimentary estimate. It is important to keep pricing information available to show the cost variations for various services and projects, while also offering the opportunity to provide a free estimate. Additionally, offering estimates door to door can further expedite the process of obtaining new clients for the painting company.
Although it may appear evident, this marketing strategy proves to be beneficial in multiple ways.
If you look up Google local service ads, you will discover that the majority of painters provide a complimentary estimate for prospective clients. This gives you the opportunity to discuss your painting business and its services, as well as giving them the opportunity to gather more information before making a decision.
Design a Memorable Logo
The first and foremost task for your painting business is creating a memorable logo that will be used for both physical and digital marketing. The name of your company should be clearly visible in the chosen icon or image, and it should also align with the other branding elements that have already been established.
To ensure consistent branding, the logo displayed on your website for your painting business should be identical to the logo used for other digital marketing platforms, including trucks, online ads, local event banners, lawn signs, and business cards distributed to current or previous customers. It is crucial that people recognize your painting company through its logo when they search for your business online.
Here are some guidelines to follow when designing your logo:
- The company name should be prominently displayed in the icon or image you choose for your painting business.
- Stay away from generic design elements, such as gradients and clipart. Gradients are often hard to print, and clipart may lead to you having the same or a similar logo to other painting companies.
- Your painting business logo will ideally reflect the style of what you do for a living – if it’s not easily apparent how painting services are incorporated into your business’ branding, then consider using something else!
- Consider incorporating a symbol representing what your painting business stands for – this could come in handy later on down the road if you want to incorporate more than one service/product line (or other variations) with different logos into your marketing materials.
- Remember that every minor detail matters – including font type, color, and size.
- Ensure that your logo’s colors work well with the rest of your branding elements if they will be included in marketing materials, such as text headers or backgrounds.
- Avoid using a closeup photo of your hand painting something – it typically doesn’t translate well into logos… unless you’re an artist? However, some Internet research might be worth seeing what others have done for their painting business logos!
Create a Website With a Portfolio of Work
To ensure easy online accessibility, create a business page that enables people to locate you swiftly via a Google search. It is crucial to incorporate an ample quantity of visuals and video excerpts that showcase the excellence of your products/services on your website. Additionally, ensure that social media links are present on each page to facilitate effortless sharing with others.
Search engine optimization is also crucial for your digital marketing. Ensure that you dedicate time to crafting a well-written description of your business and the services you provide. Additionally, include the towns and states in which you operate within your online marketing efforts. This approach will help search engines direct local residents to your business.
When considering potential customers, whether they are residential or commercial clients, it is essential to inform them about relevant certifications. These certifications can come from painting suppliers like Sherwin Williams or trade organizations such as the EPA’s Leadership in Energy & Environmental Design (LEED) certification program.
To effectively promote your business online, it is essential to have high-quality before and after pictures prominently displayed on your business page and social media accounts. In today’s digital age, photos play a critical role in attracting potential customers, particularly when individuals search for painting contractors on their mobile devices. It is important to showcase your digital marketing efforts through these images, enabling viewers to instantly grasp the level of craftsmanship they can anticipate by choosing your services.
Additionally, it is important to mention that including a clear call to action (CTA) is crucial as it ensures that potential customers within your target market are aware of the services you provide. One way to achieve this is by prominently displaying your painting website, telephone number, email address, or mailing address on each of your custom landing pages in a manner that is easily visible but not obstructive. It is essential to ensure the accuracy of your contact information and make it accessible for prospects to locate without difficulty.
Advertise on Social Media
When it comes to online visibility for advertising local businesses on social media, Facebook, Instagram, and Twitter are the most effective platforms. For instance, if you have a painting company, you can establish an account in the advertisement manager of Facebook and design a marketing strategy by creating a Facebook ad.
At that location, you will have the option to select the specific area in the nearby community where you desire the advertisement for your painting contractor services to be visible, for instance, within ten miles of my zip code.
An effective marketing strategy for painting companies to attract more painting leads is to advertise the various free resources, such as free estimates, that their painting business provides.
To incorporate it into your marketing strategy, you can also generate an Instagram ad by navigating to the “Ads” section on your profile and selecting from a range of ad formats like carousel or slideshow.
To generate more painting leads and boost business growth, consider including captivating photographs of recent painting projects in your painting contractor ad. These eye-catching images will catch people’s attention as they scroll through their feed, piquing their interest and encouraging them to click on your ad.
Twitter is a great platform for discussing your recent projects with content customers and sharing links to your art website. Additionally, you have the option to create targeted ads that will be visible to individuals in your chosen demographic area, such as within a ten-mile radius of my zip code.
One important tip is to tweet frequently as Twitter users are less likely to follow you if your posts are not consistent. Utilizing online marketing through social media is an effective method for gathering potential customers interested in purchasing paintings.
If you are considering dedicating more time to social media, perhaps it is a suitable occasion to employ someone who can manage it on your behalf.
Post Regularly on Social Media
It is important to maintain consistency on social media. This not only increases the likelihood of your posts appearing in your potential customers’ news feeds, but it also plays a significant role in establishing customer trust. To achieve optimal outcomes, it is recommended to make 3 to 5 posts per week. Additionally, including before/after images from the job site and promptly responding to comments and messages are crucial.
Use Facebook Groups
To effectively use Facebook Groups, it is advisable to regularly perform keyword checks. It is recommended to keep an eye on your local community Facebook Group as almost every town/city/neighborhood usually has one.
In order to find potential customers who are interested in hiring a painting contractor, it is advisable to search the group for specific keywords such as “painter” or “refinish,” as these terms are commonly used by local individuals seeking recommendations. We suggest responding to them with a personalized message, including a link to your website. By clicking on the provided link, you can later target them with advertisements on Facebook in order to convert them from potential customers into exclusive painting leads.
Capture Painting Leads Using Social Media Retargeting
The strategy of retargeting in advertising aims to target potential customers who have previously visited your website but did not interact. This approach is effective due to the identification of buyer intent.
First, a potential customer checks out your website. However, they become distracted and fail to submit your contact form. Afterwards, on Facebook, we present them with a targeted advertisement related to the specific webpage they viewed on your website. Retargeting can be likened to an online reminder service for your painting company.
The Business Professor states that a mere 4% of new website visitors will become painting leads, indicating the need for additional visits. In order to increase the chance of generating new, high-quality leads for your painting website, retargeting serves as a reminder for potential customers about the services they were initially interested in, creating multiple interactions.
When it comes to lead generation, each social media platform has its own strengths and weaknesses. LinkedIn is especially effective for generating new leads in the commercial painting industry. You can connect with local business owners on LinkedIn to expand your network. To achieve optimal outcomes, consider sending personalized private messages to prospects, offering them special promotions. In addition, LinkedIn is a valuable platform for advertising as you can refine your demographics and target markets to maximize your return on investment.
Promotions benefit first-time customers, but what about those who have already made a purchase? To optimize marketing efforts, it is most effective to encourage previous customers to generate new painting leads. Utilize email marketing to specifically target these customers, offering them a monetary incentive or a discount for future services. Additionally, remember to mention your referral program in person once the job is finished.
Advertise with Google Ads (PPC)
Google Ads remains the top choice for advertising painters, serving as the ultimate online marketing and lead generation platform for painting contractors. Moreover, it is highly effective for painting companies catering to both residential and commercial clients.
Although the cost-per-click on Google is higher than on Facebook and other social networks, the lead quality is superior. Ultimately, our objective is to generate more closed painting jobs rather than simply increasing painting leads.
If we concentrate on closed jobs in the home service industry, the same outcome can be achieved with 3-4 leads on Facebook as with one lead from Google.
PPC advertising, also known as pay-per-click advertising, can be costly. Our suggestion is to allocate a minimum daily budget of $50 specifically for advertising on Google. For comprehensive guidelines on PPC marketing for painters, we have a detailed guide available.
In order to maintain the same meaning while rephrasing the text, step by step, you could say: 1. Ensure that you create individual landing pages for each advertising campaign. 2. For example, if you are focusing on “cabinet painting,” direct the clicks to a dedicated page on your website that specifically addresses that phrase. 3. To discover additional techniques for optimizing landing pages, click here.
Advertise on Craigslist
Craigslist is an effective platform for promoting your local business online in the U.S. and Western Canada. It is considered one of the top ideas for marketing your painting contractor services. Similarly, Kijiji operates in the same manner for businesses located in Eastern Canada.
By considering the size of the target service area(s), it is possible to advertise on this local resource for as low as $5 per month. Although these advertisements may not generate a large number of high-quality painting leads, the potential return on investment can be substantial. By investing just $60 per year, your painting business can maintain its presence among local customers on these websites. The cost of acquiring just one job will make this expense worthwhile.