What you need to know about SEO for cleaning companies
When considering hiring a cleaning company for SEO services, it is important to be informed about the SEO strategies being employed to market your cleaning business. You should also be cautious about the claims made regarding achievable results.
Some SEO agencies working with cleaning companies make the claim that your site can reach the top ranking on Google within a month or two. It is important to note that there are methods available to boost your site’s ranking quickly, but these strategies are often categorized as “black hat” SEO techniques.
If your SEO agency employs these strategies, it may yield faster results, but it also exposes your business to potential risks. In the event that Google discovers these tactics, your business could plummet to the lowest position in search results.
Foundations of good SEO for cleaning companies take time
It is important to note that utilizing “white hat” SEO, or ethical SEO practices, requires patience for results to manifest. For instance, if you optimize a blog post or location page for SEO, it may take a week or two for Google to acknowledge the creation of a new page.
The complete process and the arrival of traffic may take six to nine months or longer in order to achieve the desired outcome. Although some progress may be noticeable before six months, it is important to acknowledge that search engine optimization for cleaning companies does not yield immediate results.
It is important to note that although results may not be immediate, once your cleaning company’s pages and posts are optimized, they will continue to be effective for many years.
In addition to effective SEO, it is crucial to have a quality website and methods for lead generation to ensure the effectiveness of your cleaning business marketing.
Write blogs as a method of improving SEO for a cleaning business
By carrying out appropriate keyword research and implementing local SEO, blogging can significantly boost the traffic to your cleaning company website, thereby serving as an additional means to leverage SEO.
If you’re unsure about the topics to write about, try to think like your ideal cleaning client. Consider their problems, concerns, and frequently asked questions. By addressing these, you can establish your cleaning company as an industry expert and attract your desired customers.
Another advantage of blogging is that you can generate posts once and they will work continuously to promote your cleaning business. This grants significant advantage to your cleaning business, as physical presence is not required for the spread of information.
Set up location pages to optimize a cleaning services SEO local reach
Many cleaning companies fail to optimize their local SEO by neglecting to create location pages. While they may list the areas they serve, they often do not dedicate a fully optimized page for each of the cities they cover.
Including an embedded Google map for the city on your location pages can assist you in driving targeted traffic to your website from the local areas you serve. Please refer to the image below for an illustration.
When considering your website content, ensure to incorporate details about your cleaning business and emphasize the service area multiple times. Additionally, it is beneficial to provide links to the county or city’s official website. This approach will indicate to Google that your cleaning company operates within the specified service city, potentially enhancing your website’s ranking in local search results.
It is important to avoid simply copying and pasting the same content on different location pages and only changing the location. This approach is not effective. While Google may not penalize you for duplicate content, it also will not rank those pages, rendering them useless. You can refer to other location pages as a reference, but it is crucial to create unique content for each page rather than just copying and pasting.
The process of on-page optimization involves understanding the search terms used by individuals seeking janitorial services and ensuring that these words and phrases are incorporated into your website. The initial step involves conducting keyword research to ascertain the exact terms people are searching for and their frequency. The most commonly searched keyword phrase is “janitorial services” when individuals are in need of cleaning, followed by “commercial cleaning.” This research also provides insight into more specific keywords used, such as “medical office,” “green,” “reliable cleaning services,” as well as “pricing” and “quotes.” Subsequently, you proceed to include these keywords in various sections of your webpage, such as the title tag, meta description, page text, and headings.
Technical SEO ensures that your website is quick, safe, and accessible to search engines. With Google’s Page Experience update set to launch in June 2021, the importance of technical SEO has increased significantly. If your commercial cleaning site lacks security or appears sluggish, reach out to your web developer for assistance in enhancing its speed. Additionally, you have the option to enhance site speed on your own by resizing images to the smallest possible size and compressing and optimizing them for use on your commercial cleaning company website.
If your janitorial website only has a few pages, it may not provide enough information about your specific practice to search engines or potential clients. To address this, you should consider adding additional pages to your company’s website that detail your specific services, such as deep cleaning, restaurant cleaning, or eco-friendly cleaning services.
Creating content to optimize SEO for a cleaning business doesn’t have to be complex
Cleaning companies often express concerns about the difficulty of generating content ideas that can be optimized for SEO. However, by making a slight change in mindset, it is possible to have a steady stream of content ideas for the foreseeable future.
The fundamental principle of this marketing strategy is to understand the mindset of your ideal customers by considering their desires, issues, and frequently asked questions.
By conducting initial research on your target customers and their requirements, creating high-quality content becomes more feasible than you might anticipate. Concentrate on developing valuable content that caters to your target customers in order to attract the appropriate individuals to your cleaning business.
Afterward, you merge the aforementioned subjects with preliminary keyword research to determine the actual search queries people use to explore those subjects. By doing so, you will be able to create appealing content that not only attracts readers but also meets their search demands. As a result, this strategy will generate more traffic for your website.