Recruiting Employees Using Social Media Begins With Your Website
Your online brand serves not only to appeal to potential customers but also to attract potential employees. Nowadays, individuals seek a enjoyable work environment that is free from stress and conflict. Therefore, it is imperative that your website’s career page effectively demonstrates your business as an excellent place to work.
Which social networks should I utilize to publish job openings?
There are three primary networks available that can be used for your job vacancies, each with its own advantages depending on your business requirements and the specific target audience you aim to connect with. The three most efficient platforms for recruiting purposes are Facebook, Twitter, and LinkedIn.
Facebook offers an efficient means of recruiting cleaning technicians through targeted advertising. This form of advertising on Facebook functions on a “pay per click” basis, implying that you only incur charges when individuals click on your advertisement. It allows you to direct your ads precisely at those actively seeking employment in your area, and you can further narrow down the target audience based on gender, age, and interests to ensure that your ads reach the intended individuals.
Instead of just writing simple job descriptions, craft ads that specifically appeal to the unique qualities of potential candidates you want to hire. Emphasize the distinctive aspects of your cleaning business and articulate the reasons why a career with you would be attractive. When combined with Facebook’s targeting capabilities, this approach can effectively connect with a receptive audience.
Twitter is currently widely used by young people and is a suitable platform to target for entry-level jobs such as a cleaning technician. Tweets usually consist of concise messages and are limited to 140 characters or less. For instance, we can use it to recruit cleaning technicians.
“If you would love to be paid for staying in shape, you can make your wish come true by joining us as a cleaning technician! #JobSeekers #Careers”
By utilizing hashtags, you can organize your tweets into specific categories that cater to individuals seeking job opportunities. Remember to incorporate a link to your website’s careers page in order to drive traffic to it. Furthermore, enhancing your tweets with visuals will help attract additional attention.
LinkedIn is a network created specifically for those focused on their professional endeavors. It enables you to browse for potential candidates according to their qualifications, and with a premium account, you have the option to utilize sophisticated filters to further refine your search.
In addition to creating job postings on your company page, you can also use LinkedIn’s “Sponsored Ads” feature, which functions similarly to Facebook. These advertisements will be visible in the news feed of your connections.
Video Takes Recruiting Employees to the Next Level
The utilization of videos is an effective means to set your business apart from nearby rivals. An approach to accomplish this is by integrating videos into your recruitment campaigns on social media. YouTube serves as an exceptional platform to host and conveniently distribute your videos.
An effective approach to utilizing video is by conducting interviews with your employees regarding their positive experiences with your business (refer to the visual provided by Buckets and Bows). This video can be shared on your social media platforms and embedded on your careers page, allowing prospective employees to gain an understanding of the working environment at your company.
To enhance employee recruitment and discover more suitable candidates, social media is an excellent tool. Begin by devising a plan for why individuals would be interested in working for your cleaning company. Utilize this information on your website’s careers page to attract individuals and encourage them to learn more and apply. Lastly, select the social media platforms you will use, create a captivating advertisement, and target it effectively using available tools. Remarkable candidates are readily available, you just need to approach them where they are and where they spend a significant amount of their time. Commence spreading the word and in no time, you will witness an increase in the number of potential candidates actively seeking job opportunities from your company!
Brilliant Janitorial Marketing Ideas to Revive Your Social Media
Is it true that someone mentioned about free janitorial marketing for your cleaning business? Certainly. The inquiry lies in whether or not you are making use of this opportunity.
When it comes to social media, you can find reliable and knowledgeable information on almost any topic. Additionally, you can come across entertaining memes and incredibly skilled individuals who can sing and dance. Despite the presence of negative aspects, social media also serves as a platform where professionals can connect with their communities, exchange ideas, share advice, and seek answers. However, surprisingly, there is not a significant amount of content related to janitorial marketing.
Although some may think that social media is primarily used by young people and may not be relevant to your target audience, research from the Pew Research Center reveals that the number of adults utilizing social media has increased twofold over the last decade. Additionally, Sprout Social highlights that more than half of adults in the United States visit Facebook multiple times per day, with 74% visiting at least once daily. Furthermore, approximately 25% of U.S. adults actively engage with Twitter.
Instagram and Youtube also enjoy popularity, but there is limited competition for janitorial marketing on these platforms. Although social media platforms do feature commercial cleaning companies to some extent, they are not overcrowded, providing an opportunity for your presence in people’s timelines and news feeds.
However, there is more to it than simply engaging in Facebook posting only.
How to make your janitorial marketing come alive with social media
I’m going to be straightforward here: Your marketing is not of interest to anyone. Please don’t take it personally, as nobody is interested in any marketing. Although Super Bowl ads may spark some conversations at work, they exist in a separate category.
What matters to them is your ability to address their problem effectively. They are concerned with your competence, reliability, and trustworthiness in carrying out the task. They require assistance with tidying up a disordered office as their previous cleaner no longer attended to the job.
On the other hand, individuals desire entertainment and this can be achieved through your business social media feed. In reality, you have the ability to both entertain and offer solutions to problems at the same time.
Utilize social proof to your advantage. The golden arches, universally recognized as the symbol of McDonald’s Hamburgers, serve as a prime example. Although McDonald’s has a much larger advertising budget compared to most of us, they initially relied on social proof to promote their burgers. In addition to the arches, they included a short phrase beneath their name stating that over 1 million hamburgers were sold. This number eventually increased to 100 million and later, the phrase became “billions and billions.” The key takeaway here is that by highlighting the satisfaction of other customers, you are more likely to attract others to your product or service. This concept can also be applied to janitorial marketing, where positive comments and feedback can be transformed into social media posts that demonstrate the admiration others have for your work. However, it is crucial to seek permission from your clients before sharing their testimonials.
2. You shouldn’t be afraid to be authentic on social media. Give people a glimpse into your life, your work, and what inspires you. Take, for instance, First Class Commercial Cleaning in Louisville, KY. Owner John Disselkamp has a personal approach, making sure to acknowledge his team’s contribution to the company’s achievements. This genuine humility has resonated with users, as evidenced by the numerous comments and likes on the post.
Engaging is the essential aspect of social media. The main purpose is to be social, without the need to sell anything. Simply participate in discussions about local events or share news stories from the community. Show support for other businesses by liking and responding to their posts. Make sure your actions align with your values. For example, if you run a green cleaning agency, praising a new business that sells chemical cleaners would send a conflicting message. Additionally, refrain from making negative comments about your competition.
Make sure to stay active and engaged in your online presence. Many commercial cleaning companies only post sporadically, usually just when they have a sale. While it’s not necessary to post every day, it’s recommended to post at least once or twice a week. However, be cautious not to overwhelm your followers with excessive posts, as this may lead them to become annoyed and unfollow you. There isn’t a specific limit on how much is too much, just use common sense and be reasonable.
Demonstrate your skills – but not excessively. Utilize before and after posts to highlight your achievements, but in moderation. Opt for photos that exhibit significant disparities between the two, as slight variations may not be apparent in pictures. If there are instances where the contrast is more evident in person, it is advisable to save them for other purposes or remove them entirely. Your goal is to unequivocally showcase the remarkable nature of your work.