If you want to begin expanding your cleaning business, your first step should be to start advertising.
Digital advertisements are cost-effective and enable you to target specific audiences based on factors such as age, location, and interests. They provide a means to reach potential leads that may not be accessible through word of mouth.
You can easily handle your online advertising efforts yourself, determining what is effective, bringing in clients, and what is not. Furthermore, much of this knowledge can be used in traditional advertising as well.
In the following post, we will present a series of innovative concepts for creating your own cleaning advertisements.
What makes a great cleaning ad
Visual case studies
Cleaning is a visual industry, meaning that audiences prioritize the visual results you can deliver rather than the specific tasks or methods you employ. This is similar to other visual industries like design, where audiences prefer to see the capabilities of a designer rather than just hearing about them. To showcase your cleaning services, it may be beneficial to approach long-term customers and inquire if they would be interested in participating in a case study for social media. This case study could include photographs that demonstrate the before and after transformations achieved through your cleaning services.
Share niche content
When searching for ‘How to clean a kitchen’, you will find numerous results suggesting simple techniques that can be utilized by anyone. Instead of following the common recommendations, consider utilizing social media to share unique information that emphasizes the disparities between homemade remedies and professional cleaning. Utilize your social media platforms to share links leading to thoughtfully selected content on your website that provides more comprehensive insights into advanced strategies used by professionals, which surpass the capabilities of an average individual in terms of time and resources.
Despite the hesitation of many businesses to directly advertise their services or business through social media posts, shameless promotion can actually be effective in certain situations. The question then becomes: where is the appropriate place to do so? An ideal option is to search for local groups on social media platforms that have been created for the purpose of recommending or promoting local businesses. These groups attract followers or subscribers who actively seek solutions to their problems and are more open to harder sells compared to casual social media users.
Have you considered utilizing your social media presence to share special offers or initiate giveaways for your followers? Keep in mind that popular social media platforms like Facebook, Twitter, and Instagram have millions of active users, making them excellent tools for promoting your business and increasing your audience. It is certainly worthwhile to contemplate crafting social media posts that provide followers with incentives for sharing your message or endorsing your service, such as a complimentary cleaning or a discounted price.
Cleaning ads examples
Lead with your branding
The brand Adèle Express is highly polished, allowing for easy recognition. Including photos of actual individuals who will be responsible for cleaning homes or office spaces adds a personal element to your advertisements and brand. Moreover, it fosters trust, humanizes your business, and highlights your professionalism.
Advertise a contest or promotion
Go Clean Co. promoted their yearly 12-week cleaning challenge by offering a free item. The advertisement featured a meticulously arranged photograph that appears impressive and showcases the reward.
The instruction given was to leave a comment on the post. This form of audience participation enhances the effectiveness of advertisements and increases their visibility, ultimately resulting in more potential customers.
When conducting a promotion, ensure that the giveaway does not negatively impact your financial performance. Begin with a small offer, such as a complimentary or discounted cleaning session, and gradually progress to larger incentives, like a one-year free cleaning plan.
Show actual results with before-and-after photos
Simple before-and-after photos were used by GreenHouse Cleaning Services to showcase the quality of their work.
This task is quite simple to accomplish on your own. Capture a photograph prior to cleaning a heavily soiled region, exert effort in scrubbing, and capture another image after completing the cleaning process.
By posting and promoting these images on your social media pages such as Facebook and Instagram, you have the opportunity to connect with potential new clients. If they find the images appealing, it becomes convenient for them to reach out and schedule a visit.
Time your ads for seasons and holidays
At the end of the year, precisely before New Year’s, My Amazing Maid published an advertisement for their cleaning services. This particular time is significant as individuals tend to set resolutions for the upcoming year, such as managing time more efficiently or maintaining a tidier household.
My Amazing Maid was able to create a positive perception of their house cleaning service at the start of the new year by embracing the resolution mindset.
To remain relevant without being repetitive, it is advisable to keep track of seasonal changes and upcoming holidays and aim to make at least one post about them every month.
Engage viewers with video content
The video posted by Clean Results showcases their services, team, and what clients can expect when working with them. It is a high-energy production with impressive quality that leaves a positive impression on potential clients.
The text below includes a CTA that offers a free estimate for cleaning services. There is no obligation, just an opportunity to have a conversation and get a rough idea of the cost to see if the working relationship will be suitable.
There are two options available for shooting a video: using your camera phone or collaborating with a professional videographer to create your masterpiece. The inclusion of yourself and actual team members in the advertisement can foster trust among potential customers.
Share satisfying cleaning work
Video is an excellent medium for sharing captivating visuals, such as this rug-cleaning video by Clean That Up, which showcases the entire process from beginning to end. In addition to demonstrating the precise steps involved, it also highlights the remarkable outcomes achieved.
The video by Clean That Up is particularly satisfying because initially, the rug does not appear to be very dirty. However, upon witnessing the pouring out of the dirty water at the end (along with the before-and-after photos), it becomes evident how much cleaning was necessary.
In your videos, ensure viewers can observe your approach by featuring tools and techniques utilized to accomplish the task. This may involve showcasing preferred cleaning supplies or revealing personal tricks for specific cleaning responsibilities.
Share your hard-earned testimonials
Aloha Maiden Cleaning Service has received great reviews, and they saw this advertisement as a chance to share one, understanding that word of mouth, such as referrals and reviews, is a highly effective approach to promote any home service business.
Combining the review with clean, well-designed visuals that catch the attention of social media users, Aloha Maiden ensures that simple text-based testimonials do not appear dull.
If you want to make testimonial graphics, you can use free design tools like Canva. Additionally, if you want to add pictures of your clients, it is important to obtain their permission beforehand.
Speak to clients’ pain points
Sparkle Buddy Home & Office Cleaning excels at understanding the identity of their clients and being aware of their concerns. By creating an empathetic and relatable advertisement, they increase the likelihood of receiving responses from their target audience, specifically moms.
Their ad copy is clear and matches their branding and logo, in addition to that. They utilized a Facebook ad to prompt leads to either like their Facebook page or send a message.
It is a wise strategic move to acquire leads who are interested in your page. This approach does not demand any exertion or commitment, yet it allows followers to view your content posts in their newsfeed. By consistently posting over time, there is potential to convert a follower into a client.
Where to post your cleaning business ads
If you are ready to advertise your cleaning services, begin by utilizing online platforms such as Google search and display. Another option is to promote your services on popular social media platforms like Facebook or Instagram.
Consider listing your services on lead generation sites such as Angi (formerly Angie’s List), HomeAdvisor, Porch, TaskRabbit, Thumbtack, or Yelp if you are interested. Although advertising appears different on these platforms, it can still yield positive results.
For cleaning business owners who want to handle their advertising themselves, these online channels are commonly selected options. You don’t need to be a marketing expert to begin, as each of them provides guides to assist you throughout the process.