Changing the perspective of electrical contractors from watts to website optimization can be a daunting endeavor. However, as the industry continues to expand, electrician companies face mounting pressure to enhance their visibility, both in traditional and digital realms.
The Bureau of Labor Statistics predicts that by 2030, the number of electricians in the United States will rise to 795,700, reflecting a 9 percent increase. After establishing your business as a local electrical contractor, having a strong presence on search engines and a good online reputation can either harm or benefit your business.
If you are the owner of an electrician company and you are looking for ways to keep your business competitive online, then please proceed to read our electrician SEO guide.
What is Electrician SEO?
Electrician SEO, also known as search engine optimization, involves increasing both the quantity and quality of traffic to your website through organic search engine results pages (SERPs). This entails a continuous process of various tasks conducted both on and off your website, all aimed at enhancing the online visibility of an electrician company in search engines.
Electricians should be familiar with four of the most common types of SEO.
1. Local SEO
Local SEO is a step-by-step process that allows electrician businesses to enhance their visibility in organic search results for keywords relevant to their area. Google reports that 76 percent of individuals who use their smartphone for a local search visit a physical location within a day, and 28 percent of these searches lead to a purchase. Therefore, local SEO proves to be a beneficial strategy for electricians as it helps attract more local prospects and increase foot traffic.
If an electrical contractor operates a small business and wants to increase their customer base, they can consider utilizing local SEO. However, for large-scale electrical companies that have multiple locations nationwide, there is a more efficient method called national SEO. Unlike local SEO, which concentrates on optimizing a website for a specific area, national SEO emphasizes techniques to enhance the ranking of an electrician website for relevant keyword searches throughout the country.
2. On-Page SEO
The process of improving your search engine ranking by optimizing your site’s web pages is called on-page SEO. On-page SEO includes various tasks performed on your website for SEO purposes, such as uploading images and updating metadata. According to OptinMonster, a significant percentage (43 percent) of online users choose to click on search engine results based solely on the meta description. Typically, on-page SEO optimization tasks are done to enhance a company’s ranking for specific keywords.
3. Off-Page SEO
4. Technical SEO
Technical SEO involves various website tasks that enhance the indexability of web pages. The simpler it is for web crawlers to analyze your site, the more effectively Google can arrange and evaluate its ranking on search engines. When encountering technical SEO, you may encounter practices such as optimizing XML sitemaps, incorporating breadcrumbs, or implementing schema markup on your website.
The success of your electrician SEO will heavily depend on whether you have chosen the appropriate keywords to target in your strategy, despite each SEO type having its own power and purpose.
Off-Site SEO Essentials
Near me searches, particularly on mobile phones, are one of the most significant traffic sources for all businesses.
You can increase the number of incoming calls to your business and boost your business’s exposure by optimizing your Google Business Profile listing and third-party directory listings.
Google Business Profile Optimization
Your Google Business Profile appears in the local search pack results and is visible in searches conducted on Google Maps.
When your Google Business Profile listing is optimized, customers can easily call, drive to, or visit your business website by simply clicking on it.