Reach Out to Your Ideal Cleaning Client
The concept of an ideal client varies depending on the size and nature of your business. In the case of most cleaning businesses, it is recommended to target clients who are:
- Students who are not motivated to do their own cleaning
- Wealthy individuals who would rather pay for someone to clean for them
- Stay at home parents with young children who have little time for cleaning
Once you have contacted all of the potential clients mentioned above, they are more likely to provide you with a business opportunity since they all require your services.
When composing an advertisement, ensure that it is tailored to your ideal client, taking into consideration their specific requirements. Avoid using generalized statements and focus on addressing your client’s individual needs.
To ensure you consider your client at all times, you can create a Persona or Avatar. This visual representation will depict them and allows you to include additional details concerning your ideal clients, including their age, salary, and lifestyle.
This approach to reaching your clients is both fast and simple.
Hire Other Companies to Clean Your Home
By allowing other companies to come and clean your home, you can gain access to valuable market research.
To gain a client’s perspective and learn from others’ mistakes, take note of the way your house is being cleaned and make observations on what you would prefer to be done differently.
In contrast, if they perform actions that impress you, it is essential to acknowledge them. This approach aids in identifying any elements lacking from the service you provide.
Observing the operations of another company offers a new perspective on your service, allowing you to identify potential issues and acquire novel techniques for improvement. This can be particularly valuable for businesses that have been providing the same level of service for an extended period.
If there are other employees in your company, you have the option to hire another company to clean their homes too. This will provide an opportunity for your staff members to view things from a client’s viewpoint and also ensure that they have a clean house.
Be Strategic About Your Brand
Your brand consists of more than just a company logo or color scheme linked to your company name; these elements are crucial to your image, but there are other significant aspects to consider as well.
The company’s brand is constituted by your service, interaction with clients, and reputation.
In order to ensure that your company stands out as a reputable brand, consider posing the following inquiries:
- Do I strive to make good first impressions with clients?
- Do my staff and I have a high standard of personal appearance?
- Am I consistent with offers to my clients?
- Do I use good quality cleaning products?
- Do I communicate effectively with my clients?
- Does the company appear professional and approachable on social media?
- Do I offer a consistently high level of service?
The majority of the items on this list are centered around the philosophy of customer service.
By reviewing these points in a step-by-step manner, you will be able to offer a high-quality level of service to your clients. It is important to note that not all of your competitors may consider all of these factors, giving you and your company an opportunity to outperform the competition and establish a favorable reputation.
Marketing your business online
Establishing a digital presence is essential for reaching new customers, regardless of whether you have just begun a cleaning company or have been in the industry for many years.
Creating a basic website can be done easily using affordable tools like WordPress or Wix. Certain plans even offer additional features for designing business logos, analyzing visitor behavior, and purchasing online advertisements.
If your budget permits, you have the option to hire a professional developer who can create a website and optimize it for search engine rankings.
To effectively promote your business, consider starting a Facebook page as social networks offer great platforms for this purpose. It is worth noting that creating a Facebook business page is free, and its advertising tools enable you to specifically target businesses and consumers based on factors such as location, age, occupation, and more.
It is important to be attentive in responding to client reviews on Yelp to make the most of your social media efforts and help cleaning businesses grow their customer base.
If you are not confident in handling your online presence, tech companies or workers might be interested in exchanging digital work for cleaning services.
Asking for customer referrals
Asking current clients to write positive online reviews can be beneficial in attracting new customers, however, it is crucial not to overlook the influence of word of mouth.
If you have a house cleaning business that serves multiple clients in an apartment building or neighborhood, consider asking your customers if they would be willing to recommend you to their neighbors or allow you to advertise your contact details on community bulletin boards.
You can encourage your existing clients to recommend your cleaning company by providing discounted services when their referrals are successful.
Sell the Benefits, Not the Features of Your Service
Selling the benefit instead of the features is widely recognized as a highly effective marketing strategy, regarded as a rule for achieving success in the field.
When contemplating how to promote your cleaning company, refrain from solely concentrating on the technical aspects of your services. Instead, aim to provide your clients with a reason to utilize your service, rather than merely presenting a summary of the services offered.
Some of the benefits that may be considered attractive are:
- Low prices
- Additional services such as window washing
- Frequent cleaning intervals to make sure the building is kept clean
When marketing the benefits of your service, consider your clients’ specific needs, as the benefits you highlight will vary based on the target client. However, it is important to note that all clients will desire these benefits.
- A clean home
- Good value for money
- Reliable trustworthy service
- Minimal contribution on their part
Join online marketplaces
By listing your business on online job marketplaces, you can acquire new clients without the need for a significant initial investment.
- TaskRabbit is perhaps the best known online job connection service, matching service providers like cleaning businesses with customers for a percentage share of your fee.
- Thumbtack offers a similar job matching service but charges small businesses a flat fee to send a potential customer a quote.
- Handy is an online job marketplace that specializes in connecting household service providers with new clients and is heavily focused on the professional cleaning industry. Like TaskRabbit, Handy keeps a percentage of what your company charges customers.
- Turno (formerly TurnoverBnB) is an online marketplace that connects cleaning professionals with Airbnb hosts. You can list and market your rental vacation cleaning business on the website, and then connect with new customers.
Develop a Conversion-Focused Website
A conversion-focused website, in its design, aims to transform a visitor into a client by providing all the essential information about your business. Essentially, a well-designed website serves as:
- A marketing brochure
- A description of your services
- A business card with all of your contact information
- A salesman
Due to the multitude of functions it provides, your website should be considered as the primary hub of your business. In case your business receives referrals through verbal communication, prospective clients can access all the necessary information on the website, which frequently serves as their initial perception of your business.
When creating your website, ensure that it provides comprehensive information to potential clients, encompassing details about the advantages and characteristics of your services. Ease of navigation and a straightforward process for client registration should also be prioritized.
In order to convince people to select your services instead of your competitors, it is important that your website helps them understand the value you offer. Achieving a satisfying customer experience is directly linked to having a high-performing website. Therefore, it is crucial not to overlook the importance of conducting a technical website audit to assess its health, crawling ability, security, and usability. Keep in mind that customer satisfaction greatly relies on the website’s availability, ease of use, and speed.
Accessible contact information stating your location should be present on the website, with the intention of directing visitors to contact you and consequently enhance your business leads.
In order to enhance the usability and appeal of your website, take the following step-by-step approach: First, visit the websites of some competitors to conduct a comparative analysis. Identify any areas that require modification on your own website to make it more user-friendly and visually pleasing. During the comparison process, put yourself in the shoes of a potential user and ask yourself the question, “If I had the option, would I select my own website?”