Growing your cleaning company does not necessarily require spending a large sum of money. There exist several cost-effective and even free marketing strategies that can be employed to attract a larger customer base.
Make it easy for your current customers to do your marketing for you
Companies, big and small, dedicate significant effort to obtaining customer reviews because consumers trust the opinions of other consumers. Your satisfied customers serve as an invaluable marketing tool. Fortunately, various strategies can be employed to leverage your existing customer base for the expansion of your cleaning business.
- Solicit testimonials and reviews. Gather feedback from your customers on a regular basis so you can share the best ones on your website and social media.
- Always ask for referrals. Give your customers a discount or other perk every time they refer a friend to your cleaning company.
- Offer gift cards. Who doesn’t love the gift of a clean home? Make sure your customers know they can buy cleaning service gift cards for their friends and family. A gift card recipient who loves your work could easily turn into a customer.
Grow your cleaning company via your team members
One of the benefits of having a cleaning company is that your team is constantly in the public eye, which makes it quite simple to gain a significant amount of brand exposure. The following are two illustrations showcasing this advantage:
- Cars. Every time a member of your team is at someone’s home for cleaning, their vehicle is parked in the driveway or the street, visible to neighbors and passersby who may be looking for a good cleaning company. Add a magnet or decal to the bumper or back windshield to ensure that you stay top of mind for just a few dollars.
- Team members. Cleaning professionals are always on the go: carrying supplies between the car and the home, stopping for a coffee on the way home from an appointment, and more. If they’re wearing a shirt with your logo and website, they’re naturally spreading the word about your cleaning company without having to think about it. And you’re not limited to shapeless cuts or itchy fabrics. There are endless options for comfortable and flattering custom t-shirts at a good price, so you can pick something your team will be happy to wear.
Spread the word about your cleaning company the old-fashioned way
Although a lot of business takes place online, ink and paper can still be relied upon to promote and expand your cleaning company. One effective approach is to offer a significant discount for the initial cleaning and then physically distribute marketing materials in the community. Flyers and door hangers are affordable to produce, and you can either personally distribute them or enlist the help of a friendly college student or your own teenage children to hand them out in the neighborhood and place them in mailboxes. If there are specific areas where solicitation is prohibited, you can opt to mail the flyers instead. Although this may incur slightly higher costs, successfully targeting the right neighborhood can make it a worthwhile investment.
Develop a conversion-focused website
Your house cleaning or janitorial website is the central focus of your lead-generation efforts for your cleaning service. It serves as your business card, brochure, description of services, and salesperson, encompassing all these roles in one place.
Consider your cleaning service website as a manual that assists individuals in comprehending the worth of your services and provides them with a compelling justification for choosing your company over your competitors.
The text is encouraging visitors to take the specific action of contacting the company in order to become a potential customer. It is recommended to emphasize clear contact information and provide a strong call to action. It is also important to clearly state the company’s service area and the specific services they offer.
Clean up with search marketing
In order to be visible in their local area, both home and commercial cleaning services must strive to attain a first-page ranking on Google, as this is where most individuals initiate their quest for cleaning service providers.
This can be done in three ways.
The initial step involves utilizing pay-per-click (PPC) advertising, which entails participating in an auction system (such as Google Adwords) to place bids on specific keywords in order to secure a prominent position at the top of the page. It is important to note that the first four outcomes displayed on any search page are all based on PPC advertising.
The second option is the Google My Business listing, which is a free listing that connects to local search and Google Maps. It is crucial to optimize your description and service listing with keywords, especially those related to the cleaning services you specialize in. Being a cleaning service, this listing is linked to your physical location. If you want search results in other areas you serve, you must run PPC ads. Additionally, improving your ranking will require receiving more positive reviews.
The third element is the organic placement of your website. This is influenced by the SEO efforts and content marketing tactics that you implement. Enhance your website for appropriate keywords, acquire backlinks for your site, and consistently maintain a blog to achieve top rankings.
You can utilize your blog to enhance the content for different searches, such as addressing common inquiries regarding cleaning products and services. This method effectively introduces your brand to potential customers who are conducting research and helps them engage with your marketing strategy.
By following these search tactics effectively, it is possible to secure three positions on the first page.
If your business is not visible in any of these places, that should be your main focus. Begin by focusing on paid advertisements at the top. Next, concentrate on improving your organic listings.
Due to the inherent behavior of online users, many potential customers do not immediately convert even if your website ranks highly on search engines and possesses an excellent design.
You can achieve this by utilizing retargeting ads. These ads emulate an automated drip campaign and are displayed to individuals who have previously visited your website. By doing so, your ads remain visible to them while they contemplate a particular service.
Use Facebook marketing
Cleaning services can effectively advertise on Facebook, especially when targeting residential leads.
First, establish a comprehensive Facebook business page with complete contact details, descriptions, and visuals. Regard it as a supplementary website. Numerous potential customers will search for you on Facebook and assess you just like they would a website visitor.
Make sure to incorporate organic posts into your content strategy. These posts should include updates about your services, as well as curated content related to maintaining hygiene within the household. Although you shouldn’t dedicate excessive time to creating these organic posts, it’s important to regularly update them and maintain consistency.
Afterwards, proceed to activate Facebook Messenger. Numerous potential customers will get in touch with you via this messaging application. Generate automated replies for common inquiries and ensure your readiness to respond within one hour on weekdays.
To boost your reputation, establish reviews and obtain positive comments from satisfied clients. Prompt them to mention your name when recommending you via Facebook.
To maximize your chances of generating leads directly, consider utilizing Facebook Lead Ads. With this approach, you have the ability to focus on specific demographics, such as family composition and household earnings, as well as significant life events like relocating or preparing for a new baby. A useful strategy involves leveraging your existing client list to create a lookalike audience.
You have the ability to fine-tune your targeting on Facebook in order to generate new leads for house cleaning.