Why get social?
When customers are looking for your services, they will begin by conducting research online, as social media has become the new form of word-of-mouth.
If you don’t have a presence in the digital world, it’s like you don’t exist at all for the generations that heavily use the internet.
By having well-maintained social media pages, you can engage with customers on platforms where they already frequent. This method, which is inexpensive, allows you to enhance brand recognition and foster customer loyalty by promoting sales and events, offering customer support, and taking advantage of targeted advertising options.
Social media for business is no longer just a best practice, it is now a necessity. However, it is important to determine which platforms are the most effective. According to the marketing experts at Sherwin-Williams, they have identified the top three platforms for professional painting contractors.
Are you confused about how social media can contribute to the growth of your business?
A growing number of painting contractors are establishing a thriving presence on social media. Additionally, your Sherwin-Williams representative can provide you with a newly released guide from Sherwin-Williams. This guide offers detailed instructions on utilizing Facebook, Instagram, LinkedIn, and other platforms effectively. Furthermore, it includes an extensive section focused on creating Facebook advertisements.
According to Clare Georgia, Sherwin-Williams Marketing Director – Engagement, word of mouth continues to be an important factor for painting contractors, and social media has become the preferred method for sharing these recommendations. She emphasizes that modern customers now begin their research online, relying on positive testimonials, basic company information, event promotion, and cost-effective advertising opportunities available through online and social media platforms. Therefore, having a strong online presence is crucial in today’s marketplace.
The Social Media for Painting Contractors Guide begins by discussing the advantages of social media for businesses and offers simple, detailed instructions for establishing a successful business page on major social media platforms. It then proceeds to focus on developing a practical Facebook presence, providing guidance on creating a business page and specifying what and how to post on Facebook. To create a Facebook business page, one can follow a straightforward three-step process: start by logging in to your personal account, select “Create a Page” from the drop-down menu, and follow the given prompts to construct your business profile.
Georgia recommends that contractors begin using Facebook as their first choice, and then she provides similar guidance for Instagram and LinkedIn. She also includes links for utilizing other social media platforms like YouTube, Twitter, TikTok, and Yelp.
Georgia says that if you’re any business that wants to connect with your customer, you should use Facebook because it is the most widely used social media platform and your customers will expect to see you there.
The guide offers step-by-step instructions for users who wish to expand their customer reach and maximize the effectiveness of their Facebook ads. It begins by helping you establish specific goals for your campaign. You will then be guided through the process of setting up various campaign details including targeting, budget, and scheduling. By defining your audience based on factors such as location, age, gender, interests, behaviors, and connections, you can create an ad campaign that is highly effective.
Whether ads are in the form of a slide show, carousel, or video ads, those that are most effective will showcase visuals that are high-quality and colorful.
“According to Georgia, for ads to be effective, they should utilize high-quality images and video in a simple and uncluttered manner, while effectively using color to attract attention. The text included in the ads should offer benefits to the customers, concentrate on a single theme, and potentially include a valuable offer.”
According to Georgia, utilizing Facebook advertising is a highly efficient method to expose your company to local customers. Creating ads is a straightforward process that can accommodate various budgets, allowing you to reach customers on a platform they are already highly engaged with. The guide provided simplifies the task of executing a successful campaign.
Georgia observes that despite some contractors being cautious about using social media, she recommends that having an online presence has become crucial.
According to her, it is now essential rather than merely recommended to have a social media presence for your business.
Priority 1: Facebook
Facebook is a necessary tool for business marketing as it provides a simple way for any business to engage with customers.
Your customers will expect to see you on Facebook because it remains the most widely used social platform.
According to Facebook for Business, a significant statistic reveals that at least once a week, 66 percent of Facebook users visit a local business page.
What to post on Facebook
Facebook is an ideal platform for professional painters to establish a community. Individuals who follow and visit their page will have an interest in remaining informed about the following updates:
- Accurate location, hours and contact info
- New products and services
- Sales and promotions
- Upcoming events
You can utilize Facebook for promoting sales and discounts, as well as sharing your expertise and acquiring leads.
Priority 2: Instagram
Instagram is the social media platform that emphasizes visual content the most.
If you want to take advantage of the visual aspect of your work, consider using this platform. Instagram is an ideal place to display your abilities to potential customers.
A noteworthy statistic provided by Facebook for Business indicates that 83 percent of individuals utilize Instagram for the purpose of finding new products and services.
What to post on Instagram
Instagram is an ideal platform to exhibit one’s personality effectively.
To give your Instagram followers a quick overview, it’s important that your posts reflect your brand values and showcase your expertise.
Please rephrase the following text while preserving the same meaning, thinking step by step. Do not include new information or omit any information. Some potential content ideas: “There are numerous ways to improve your computer skills. First, consider enrolling in a computer course or program. This will provide structured learning and allow you to gain comprehensive knowledge. Secondly, seek out opportunities to practice using different software and applications. This could involve personal projects or volunteer work where you can gain hands-on experience. Finally, stay updated with the latest trends and developments in the field by reading books, attending workshops, or engaging in online forums. These steps will help you enhance your computer skills effectively.” Thinking step by step… To enhance your computer skills, one can take several approaches. Initially, it’s recommended to enroll in a computer course or program, as this ensures a systematic and comprehensive learning experience. Additionally, one should actively seek out opportunities to practice utilizing various software and applications. This can be achieved through personal projects or participating in volunteer work, which allows for valuable hands-on experience. Lastly, staying abreast of the latest developments and trends within the field by reading books, attending workshops, or engaging in online forums is crucial. Employing these steps will lead to an effective improvement of computer skills.
- Share team photos
- Show work in progress Highlight your most impressive finished work
- Give behind-the-scenes looks
Priority 3: LinkedIn
This platform is a place where professionals can connect and expand their network of contacts.
According to Social Media Examiner, LinkedIn is chosen by commercial marketers over Facebook as the most significant social platform for their business, making it a great place to obtain referrals and leads for commercial business.
According to a recent survey by the Social Media Marketing Society, the top social platforms among respondents were LinkedIn (41 percent), Facebook (31 percent), Twitter (19 percent), and YouTube (4 percent).
According to LinkedIn Marketing Solutions, the highest success rate on LinkedIn is reported by 82 percent of B2B marketers.
What to post on LinkedIn
LinkedIn is an excellent platform for expanding your professional network, especially for commercial contractors, as it facilitates business-to-business interactions.
In a professional setting, it is important for your content to align with the same level of professionalism. Consider the type of resources you would expect to receive from other professionals in the painting industry, such as industry updates and instructional videos.
Here are a few suggestions on how to make the most out of your presence on LinkedIn:
- Show important achievements
- Share your core values
- Promote industry events Network with peers
After locating your audience on a single platform, consider broadening your presence to additional platforms such as YouTube, Twitter, TikTok, NextDoor, Google Business, and Yelp for Business.
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- “How to” is one of the top four content categories on YouTube. If you have something to teach the world, you have a great chance of connecting with some of YouTube’s massive user base.
- TikTok users love painting and industry business tips. So if you have knowledge you can share in a minute or two, you could find an audience here.
- If you’re looking to connect locally, try NextDoor. It’s an app that helps neighbors find and recommend local businesses.
- If you’re looking to build your reputation, Yelp is a great way to stand out and showcase customer testimonials towards your business efforts.
- Every day, millions of people search on Google and find businesses like yours. Make your business discoverable and turn those searches into customers by verifying your business and engaging with customers using Google for Business resources.
- Make sure you are easy to find. Check that your business info is accurate across online listings like Google, Yelp and Angi.