When it comes to electrician marketing, it may appear unnatural to shine a spotlight on the significance of your efforts, considering that you spend your days concealing your work within your clients’ walls, endeavoring to make your mark as inconspicuous as feasible.
To help you showcase your skills and attract new clients, here are some of our top electrician marketing tips. These steps will assist you in illuminating your talents and filling your schedule.
Here are a few important points to remember from this straightforward guide:
- Top steps to revamp your online brand and effortlessly attract the right attention at the right time
- Discover the importance of your work to existing clients, while also presenting new ideas for home upgrade projects
- Explore the untapped potential of satisfied customer reviews
- Next-level leave-behind ideas to keep your name on the top of your clients’ minds
First impressions count – Get your logo and branding right
The importance of marketing your business lies in the appearance and quality of your company brand. A well-established brand can instantly differentiate your business from competitors.
Bek emphasizes that your branding is the initial impression that potential customers have, and it can determine whether they reach out to you or a competitor.
According to her, a significant aspect of branding is that many individuals have a strong emphasis on visuals.
Even though the logo sticker on your van does not affect the quality of your work, it does serve as a subconscious cue for people.
If your logo is difficult to read or of low quality, it will have a negative impact on how your customers perceive it.
Make sure you’re found – Register you Google My Business profile
In the present era of technology, customers primarily rely on the internet to seek information. By simply clicking a few buttons, they can easily search for a nearby electrician and choose from various contractors to get in touch with for a price estimate.
Bek states that creating a Google My Business profile is a simple and cost-free way to have your business information listed on Google, thus providing an effortless marketing opportunity.
“It’s a no-brainer,” she said, as they consistently appear on the first page of Google and can be created for free.”
Having your business listed is one of the most important parts because it provides social proof. According to Bek, reviews on your Google My Business profile are another way people determine whether to use your services. By having a profile, not only do you increase your chances of ranking on Google, but potential customers can also click on your profile to read what others are saying about you.
Get specific – Be clear on your offer and who your customer is
When marketing your business, it is crucial to have clear messaging as a key component.
According to her, one of the dangers when individuals begin is the belief that every person can be their potential customer. This is highly risky because if you attempt to cater to everyone, you ultimately lose significance to no one.
Make sure to take the time to define your Unique Selling Point (USP) when establishing your business. This will help you identify what sets you apart from your competitors. Once you have defined your USP, clearly communicate it to your customers through your marketing efforts.
Spruce up your website
In the past, contractors from different industries used to compete for a prominent position in the Yellow Pages. They would come up with names like AAA1+ Electric or similar combinations of letters to ensure their listing appeared ahead of their rivals on the important category pages.
Now, the focus is on your website. The ranking of your electrician website in a Google search depends on how effectively you organize the information on your site. It is no longer as easy as using a lot of keywords to outperform your competitors.
The inclusion of SEO (search engine optimization) in your website toolbox is essential.
When to use emails in your electrician marketing strategy
If a client gives you their email, they are placing trust in you to communicate effectively. To avoid betraying this trust, it is important not to excessively contact them.
Know Who to Contact, When and How Often
In the present times, we have access to amazing marketing tools that provide the ability to automate various tasks such as:
- Promo blasts
- Points of contact
- Appointment reminders
When getting ready to send a blast email to all of your contacts, think about how frequently you are contacting them. It is important to appear helpful rather than bothersome.
To create a successful email campaign, follow these step-by-step instructions:
- Identify your distribution audience
- Draft a campaign with a series of messages targeting that audience
- Write attention-grabbing subject lines
- Use a tool to create your send list
- Segment your list based on location, demographic, etc.
- Determine the timeline for sending messages to each campaign funnel
By using metrics such as, you will start to understand which approaches are effective and which ones are not.
- OR (i.e. open rate)
- CTR (i.e. click-through rate)
- UR (i.e. unsubscribe rate)
By utilizing the metrics provided above, you can make adjustments to your future email campaigns in order to more effectively cater to client requirements.
Content Is King
Starting with a basic landing page that lists services, a phone number, and possibly a quick contact form is typical for a website. However, incorporating a basic blog into your site can be beneficial as it allows you to attract potential clients and generate additional income for your business. As someone who is regarded as a thought leader, you possess a valuable amount of knowledge that many people actively search for.
Some suggestions for developing content: – The process of rewording text – Tips for maintaining the meaning of a sentence while rephrasing – Strategies for step-by-step thinking while modifying text Content ideas for rephrasing the text: – Suggestions to rephrase a paragraph while preserving its original meaning – Techniques for step-by-step thinking to reword a text without adding or removing information – Approaches to maintaining the same meaning while modifying the wording of a passage – Steps to follow when rephrasing a paragraph without introducing new ideas or removing existing content
- Current industry trends
- Recent company news
- Step-by-step tutorials
- Electrical safety tips
- Community outreach
- Company events
Allocate 15 minutes daily to record your thoughts, and observe the results. You may be astonished by the audience you amass simply by expressing your genuine interests.
If you are unable to take on this extra task due to time constraints or a lack of resources to hire a writer, there are options available. Platforms such as Upwork and Fiverr allow you to find content writers who work on a project basis. Another option is to offer the task to an enthusiastic office assistant, part-time employee, or intern.
Expand Your Audience With Video
While clients may not notice your best work, remember that DIY hobbyists and weekend-warrior home renovators are actively searching for your skills.
There are endless possibilities for contributing in your own small way through step-by-step tutorials on electricity safety, circuit breaker walkthroughs, and dimmer switch installations.
Your skills have a strong visual aspect, and your knowledge is sought after by anyone who uses electricity, which encompasses virtually every adult on the planet.
Social Media Supercharges Electrician Marketing
Social media has evolved significantly beyond mundane status updates or edited lunch photos, with genuine business transactions taking place on these platforms.
Maintaining a presence on Facebook is advantageous for you as it remains a significant player in the social media realm with 2 billion daily active users.
Ensure that your business profile is always kept current and monitor it regularly for any requests for service. It is important to bear in mind that numerous homeowners frequently utilize Facebook as a means of communication and to locate nearby businesses.
You aim to ensure your availability for quick communication through Twitter, which is also a highly effective platform for promptly disseminating urgent information to your client base.
It is important to proceed cautiously and avoid the temptation of joining popular hashtags without comprehending their origins. This is because you risk unintentionally undermining a significant subject with an inappropriate joke or, as stated by Mark Shaeffer in Marketing Rebellion, transforming your hashtag into a negative symbol.
On Instagram, there is a large number of recently established homeowners. It is possible to encounter numerous prospective customers who possess limited knowledge about the condition of the electrical systems in their residences.
On Instagram, focus on providing educational content and explainer videos specifically tailored for this demographic. Additionally, use this platform to display your recent home system upgrades, which may include smart thermostats, recessed lighting, and even whole house rewires.
When new homeowners contact you for a visit, ignite their curiosity by showcasing possibilities they may not have considered before.
Give it a go – but make sure you track it
If you feel motivated by this article and are eager to begin investing in advertising, but are unsure of how to start, Bek advises to focus on a single thing, excel at it, and ensure that you evaluate its success.
Having fantastic visibility of what activity is performing well and what isn’t is a benefit of digital marketing channels. This enables you to ensure that you are maximizing your return on investment.
You can start by concentrating on one thing first, which will allow you to experiment and discover what strategies are effective on that specific channel. Once you have determined what works, you can then maximize your outcomes.