After getting through the challenging startup phase successfully and ensuring the stability of your business, it is worth considering local expansion, as stated by the Small Business Administration. It is important to note that a significant proportion of businesses with employees do not surpass the two-year mark.
Expanding your business has the potential to result in increased sales, enabling you to maintain a competitive advantage. However, this growth comes with risks and the possibility of accumulating debt. Additionally, it requires both time and resources. Nevertheless, the potential benefits make the effort worthwhile. By carefully planning and effectively implementing your expansion plans, you can successfully manage this endeavor. A crucial aspect of this is to develop a solid marketing strategy, which will help raise awareness of your brand among the general public. This, in turn, may lead to a growth in your customer base.
Conduct market research and formulate a plan
Begin the process by carrying out market research, which may seem expensive or complex at first glance, but can actually be as simple as engaging in conversations with your customers regarding your products and services or requesting their participation in a brief survey. Internet companies and e-tailers have the advantage of utilizing free or cost-effective online tools that allow them to send questionnaires to their customer database via email.
Use the customer feedback received to create a marketing plan, following the guidelines provided by the Small Business Administration. This feedback will give you insights into your target market and competitive standing within the market. By understanding your customers, you can customize your message and select the most effective communication channel to reach them.
A marketing plan is beneficial as it ensures adherence to your growth plans, financial limits, and timely and wise allocation of marketing resources.
Optimize for local search
When utilizing Google Business Profile (GBP), your business will be displayed immediately when someone searches for your business or specific keywords on Google.
It is fantastic that it is free.
Google Maps includes businesses near the person searching, including your business.
To begin, generate a profile containing your company name, contact information, industry, and other relevant details.
Please verify your GBP listing step by step, without adding or removing any information.
After verifying, you have the ability to add images and a bio, upload blogs, create offers, send and receive messages, add customer reviews, and access analytics.
Additionally, updating the information online is quite simple, ensuring that you always have up-to-date and relevant content.
You can take it to the next level by establishing a strong, regional link-building strategy for your business.
Citing sources like Yellowpages.com provides Google with the location of your company.
GBP has a useful feature that enables users to specify a specific radius, such as 10km, for services.
Regularly adding fresh content or blog posts to your GBP account is crucial.
Why is it important to schedule a post at least once a week, given that a post expires after seven days?
GBP posts have the ability to enhance traffic and engagement levels.
Are you planning to host a sale or event? On GBP, you can advertise anything that pertains to your business.
If you lack confidence in remembering to upload a blog every week, it is advisable to utilize content scheduling applications and tools such as Semrush and Hootsuite.
When it comes to hyper-local visibility, GBP is an obvious choice.
Local reviews from local customers
When people use the internet cautiously, the first thing they usually observe is the reviews provided on the GBP listing.
A positive review or testimonial can serve as evidence to local customers, indicating that your business is trustworthy.
When customers are guided step by step, it significantly helps in progressing them through the sales funnel and ultimately towards making a purchase or conversion.
So, what is the process of obtaining reviews?
I do not support the practice of asking your existing customers for reviews or paying for reviews. However, there are alternative methods to subtly prompt customers to share positive reviews.
If you have received negative reviews, there is no need to worry; it’s not a problem.
Using negative reviews can be a valuable method for collecting important customer information.
By thinking step by step, you can rephrase the text as follows without adding or removing any information: Utilizing this approach, you can gain valuable knowledge about areas where product or customer experience (CX) can be enhanced. Moreover, you have the chance to transform a negative review into a positive one by proactively reaching out to the customer and rectifying any deficiencies in their experience, product, or service.
SEO optimize your website
The following step in the process of getting your brand and product into the local market involves optimizing your website to improve organic search results.
Keyword optimization is the primary method for achieving this goal.
Initially, much of this will come naturally, but eventually, your creative ideas will diminish and you will have to engage in keyword research.
Competition for short-tail keywords is highly competitive, and it is highly likely that someone with more experience than you is already ranking for them.
The main focus should be on using long-tail, geo-specific keywords.
These ideal individuals who use long tail keywords typically possess a clear understanding of their desires and are more inclined to actively participate.
People who utilize geo-specific keywords are aware of the location where they desire to conduct their business.
Imagine that you are a digital marketing company specializing in offering B2B marketing services exclusively for businesses operating within a particular region.
Optimizing solely for “marketing” or “digital marketing” would be ineffective. It is too late to pursue that strategy.
Instead, create website pages that are tailored to specific locations, focused on specific niches, and incorporate long-tail keywords.
One possible rephrasing could be: “You have the option of naming a webpage or blog either ‘Digital marketing for B2B Companies in California’ or ‘The advantages of digital marketing for B2B companies in California’.”
Rephrase the text below step by step, ensuring that the meaning remains unchanged. Do not include additional information or omit any details. Do you understand what I’m asking?
When users search for “digital marketing companies near me,” search engine results pages (SERPs) will display relevant results.
Free enterprise and social media
To remain within your budget, it is beneficial to make use of various free marketing opportunities. As an example, by utilizing Google My Business, you are able to establish an account which lists important information about your business such as the address, phone number, operating hours, website link, business description, and even a photo. This guarantees that accurate details are displayed in online searches and can enhance your business’s position in search rankings.
One way to increase customer interaction and promote special events or offers is by creating accounts on popular social media platforms like Facebook, Twitter, and Yelp. It is essential to regularly monitor these sites and consistently update them. Additionally, another effective approach to driving traffic to your website is to incorporate a blog where you can share news, tips, and articles concerning your business.
Traditional marketing methods have been an effective means for business owners to expand their businesses, making them a crucial factor for inclusion in any local marketing strategy. Despite the growing dominance of online marketing, placing an advertisement in a local newspaper remains the most effective method to reach out to a specific audience, especially for retail businesses like furniture stores.
If you want to advertise specialized products, think about placing ads in specialty magazines or trade publications. To measure the effectiveness of your ad, include a coupon or discount for subscribers to redeem at your business.
An alternate approach is to purchase advertising spots targeting local viewers or listeners on television or radio. The advertising team of your nearby station will have the necessary details regarding the audience, such as extensive demographics and audience size at various points throughout the day. This information will aid in selecting the ideal program and time slot for your advertisement. Businesses seeking to target a large audience can also consider distributing flyers and coupons via direct mail.