How to make your janitorial marketing come alive with social media
Let me break it down for you: Your marketing doesn’t matter to anyone. But don’t worry, it’s not just you. Nobody cares about any kind of marketing. Although, it’s worth mentioning that Super Bowl ads might generate some talk around the workplace, but that’s a completely different realm.
The important thing to them is how you are able to solve their problem. Additionally, they are concerned with your performance, level of responsiveness, and reliability in completing the task. They require assistance with cleaning an untidy office as their previous cleaner is no longer available. They are also in the process of setting up a dental office and require a commercial cleaning company that is knowledgeable about HIPAA regulations. Your janitorial marketing efforts should address these specific concerns.
In addition, individuals desire amusement. And indeed, it is possible to achieve this through your business’s social media postings. Furthermore, you have the ability to both entertain and provide solutions concurrently.
The post is adorable and cheerful, and it clearly states that they will assist you when it’s time to clean. Now, we will explore additional suggestions to revitalize your janitorial marketing efforts.
1. Utilize the concept of social proof. McDonald’s Hamburgers has established its brand with the globally recognized golden arches. Although McDonald’s has a much larger advertising budget compared to most individuals, they initially relied on social proof to promote their burgers. In addition to the arches, they included a short message beneath the McDonald’s name stating that over 1 million hamburgers had been sold. Over time, this figure increased to 100 million and eventually became “billions and billions.” The key takeaway is that by highlighting the fact that other people enjoy their burgers, they aim to convince you to try them as well. You can employ a similar strategy in janitorial marketing by transforming positive comments into social media posts that demonstrate customers’ satisfaction with your work. However, it is essential to ask for permission from your clients first.
2. Embrace your true self and don’t hesitate to showcase your authenticity on social media platforms. Allow others to have a glimpse into your activities and the driving forces behind them.
The primary objective of social media is to interact with others. It is not necessary to promote sales. Simply participate by commenting on local events or sharing local news stories. Support other businesses you appreciate by liking and responding to their posts. However, ensure that your actions align with your values. For instance, if you run a green cleaning agency, praising a new business that sells chemical cleaners will create confusion among people. Additionally, avoid making negative remarks about your competitors.
Step 1: Make sure you are engaged and active. Many commercial cleaning companies only post a few times a year, usually only about sales. However, you don’t have to post every day, although you can if you want to. Instead, aim to post at least once or twice a week. Step 2: Avoid spamming your followers, as this may irritate them and cause them to unfollow you. There is no specific guideline on how much is considered excessive, so just use your best judgment and be reasonable.
To demonstrate your skills, it is recommended to showcase your work through before and after posts, but it should be done in moderation. For maximum impact, focus on photos that display significant differences between the two. Occasionally, there may be noticeable contrasts in person that do not translate well in pictures. In such cases, it is advisable to save them for other purposes or remove them. The goal is to ensure that your outstanding work is evident.
When it comes to janitorial marketing on social media platforms, the advantage lies in the fact that it typically requires only a short amount of time, but delivers outstanding results. Even if you receive occasional calls as a result of your efforts, you are essentially gaining a commercial cleaning contract through free advertising. This is undoubtedly a favorable arrangement.
What Benefits You Can Get By Availing Social Media Marketing For Cleaning Businesses?
We Help You Maximise Your Social Media Profile:
At cleanerspal.com, we guarantee the utmost in quality when it comes to utilizing social media marketing for cleaning companies. Our initial step is to assist in managing your social media presence. It is important to note that social media profiles are crucial as they serve as a vital tool in promoting your cleaning company. Various social media platforms, such as Facebook, provide an “about” section where you can introduce your brand, include additional details such as the establishment date, and provide links to your website and services. Additionally, we ensure that your email and phone number are included to enable easy contact with your cleaning company.
We are able to discuss various places and regions that your cleaning services can cover. By utilizing appropriate and broad keywords, we assist in establishing recognition and acknowledgment for your brand. Our Social Media Marketing for Cleaning Companies allows you to gain a deeper understanding, and by taking advantage of our services, you can advertise your brand. Concentrate on your specific audience, employ suitable keywords, and make your brand stand out. Allow us to handle this for you as these profiles serve as your business cards on social media and guarantee increased traffic.
We Help You Stay Consistent:
Our team of experts believes that it is crucial to stay connected with others in today’s times, which can be easily achieved by regularly visiting social media platforms. By staying connected, our team will promptly offer guidance on what content to post, how frequently to post, and how to maintain communication with others. If your company has a social media account, we emphasize the importance of communication between you and the public. Responding to messages and comments is also essential for making people feel heard, and it should not be overlooked.
Our team of professionals is of the opinion that posting once a day is beneficial and helps in maintaining visibility among people. However, excessive posting can be bothersome, which should be avoided. Conversely, posting less than three times a week can result in reduced engagement such as fewer likes, comments, and reach. In order to mitigate these negative consequences, it is recommended to maintain consistency by sharing stories and posts, and allow our team to devise a social media marketing strategy for your cleaning business.
We Believe Videos Are a Fun Way To Communicate:
If you’re looking to draw in a substantial number of clients and enhance your social media marketing for cleaning businesses, you’ve come to the right spot. We offer you the solution for achieving social media dominance by utilizing videos. Videos have been proven to be a highly effective form of social media that grabs the interest of numerous individuals.
Were you aware that social media platforms such as Instagram and Facebook have become crucial in the social media marketing efforts of cleaning companies? This is because their algorithm is designed to prioritize videos, resulting in a higher visibility for video content compared to regular posts. It’s quite fascinating, don’t you think? At our company, our talented team will provide you with innovative ideas and recommend a skilled production team, allowing you to enhance the presence of your social media handles and give them the attention they deserve. Start posting videos and stories that showcase a typical day in the life of a moving company, allowing the world a glimpse into your daily routine.