It is crucial to improve search ranking in order to gain better visibility as the majority of online users tend to click on one of the top three search results and rarely explore beyond that.
A specialized SEO company for professional cleaning focuses on assisting you in obtaining authority and improved online rankings. Utilizing strategic and targeted marketing techniques, it elevates your position in relevant search results, resulting in increased website traffic and service inquiries from potential customers.
Common Mistakes in Cleaning SEO Services
If you are in the cleaning industry, chances are you are aware of the significance of SEO. However, you may be committing certain common errors that prevent you from fully utilizing SEO. Below are some of the ways that cleaners can fail to make the most of SEO.
- Talking about all of your services on one page. If your company specializes in several types of cleaning, you’ll want prospects to be able to find information on each of those specialties. If all services are buried on a single webpage, they’ll be much harder to get ranked well. Give each specialty a subpage underneath your main Services page.
- Targeting generic keywords. Sure, you’re a cleaning company, but ranking high for “cleaning” is going to be much harder than ranking high for “cleaning services in (your city),” for example. Instead of targeting broad terms with a lot of competition, you need to find what are called long-tail phrases — longer, more specific phrases that have less competition and are more focused on what you do.
- Not emphasizing your location. When someone searches for cleaning services in your city, the only way your company can show in results is if it’s clearly communicating your location. Google, for example, relies on Local Search to pull mapped results for searchers. If your location isn’t emphasized on your site, you could lose business.
- Ignoring link building. While 25 percent of SEO is on-site optimization (website structure, keyword optimization, quality content, etc.), the other 75 percent is about off-site optimization (essentially the quality and quantity of links pointing back to your site). Even the best website design in the world won’t matter if search engines don’t think you’re an authoritative, reputable site — so you need a strong link-building program to increase credibility. Part of this involves creating the kind of valuable, relevant content that encourages other sites to naturally link back to you.
- Not getting help. A professional cleaning SEO firm takes the guesswork out of building online traffic. Instead of having to figure out everything yourself, you get the expertise of marketers who do this every day. In that case, why wouldn’t you partner with a team that can strategize about content, research keywords, and give you a strong ROI?
Tips on Improving SEO for Cleaning Companies
What you need to know about SEO for cleaning companies
When considering SEO for cleaning companies, it is important to understand the SEO strategies being employed to market your cleaning business. If you plan to engage a cleaning services SEO company, ensure that you are mindful of realistic promises for outcomes.
Some SEO agencies that cater to cleaning companies make the bold claim that your website can achieve the top spot on Google within a month or two. However, it is important to note that the strategies used to expedite rankings are typically categorized as “black hat” SEO techniques.
Using these types of strategies may get results faster, but they also pose a risk to your business. If your SEO agency employs these techniques, it could potentially lead to your business being pushed to the lowest ranks in search results should Google discover them.
Foundations of good SEO for cleaning companies take time
It is important to note that using “white hat” or safe SEO techniques requires patience for results to materialize. For instance, if you optimize a blog post or location page for SEO, it may take around a week or two for Google to acknowledge the creation of a new page.
Achieving the desired outcome and attracting traffic may require a time frame of six to nine months or even longer. Although it is possible to observe some results within the first six months, it’s important to acknowledge that Search Engine Optimization (SEO) for cleaning companies takes time and doesn’t yield instant results.
It is important to know that although it takes time for results to become visible, once your pages and posts are optimized, they will continue to benefit your cleaning company in the years ahead.
In addition to effective SEO, it is crucial to have a quality website and methods to generate leads for the marketing of your cleaning business.
Write blogs as a method of improving SEO for a cleaning business
By conducting proper keyword research and implementing local SEO strategies, blogging can significantly boost the traffic to your cleaning company website and serve as an additional means for utilizing SEO in the cleaning services sector.
If you’re unsure of what subjects to write about, put yourself in the shoes of your perfect cleaning client. Consider their issues, worries, and frequently asked questions. By addressing these, your cleaning company will be seen as an industry expert and will be able to draw in your ideal customers.
One more advantage of blogging is that you only need to create the posts once, and they will continuously promote your cleaning business without your physical presence. This allows your cleaning business to gain significant leverage in spreading awareness.
Set up location pages to optimize a cleaning services SEO local reach
Many cleaning companies overlook the importance of location pages when it comes to optimizing their local SEO. While they do mention the areas they serve, they often fail to create a fully optimized page for each city they provide services in.
Including an embedded Google map for the specific city on your location pages can assist in driving targeted traffic to your website from the local areas you cater to. Refer to the provided image to observe an example.
To ensure better ranking in local searches, it is important to provide details about your cleaning business and mention the service area multiple times on your website. Additionally, you can link to the county or city’s home page to further emphasize the geographical area your company operates in. This will signal Google that your cleaning company is active in the service city, thereby improving your site’s visibility in local searches.
Copying and pasting exact content on different location pages and just changing the location is important to avoid. This approach is ineffective as Google will not penalize you for duplicate content, but it won’t rank those pages either. Therefore, it is essential to create original content for each page, instead of simply copying and pasting from other location pages, although you can use them as a reference.
Creating content to optimize SEO for a cleaning business doesn’t have to be complex
One problem frequently mentioned by cleaning companies is the difficulty in generating content ideas that can be optimized for SEO. However, there is hope, as by simply changing your mindset, you can have a constant supply of content ideas for many years.
To develop an effective marketing strategy, it is essential to consider the thoughts and preferences of your target customers. Reflect on their desires, concerns, and frequently asked questions.
If you start by conducting initial research on your target customers and their needs, producing high-quality content becomes a simpler task. Prioritize the creation of value-oriented content that caters to your ideal customers to draw the appropriate audience to your cleaning business.
From this stage, you merge those subjects with preliminary keyword research to determine the actual search queries people are making regarding those subjects. By doing so, you can create content that not only interests readers but also aligns with their search queries, thus increasing the traffic to your website.