Find out how using SEO for a cleaning business blog can give you all the free advertising you want.
Using SEO for a cleaning business blog may seem like something only marketing experts and computer wizards can handle, and it can certainly be that way. Nevertheless, in the cleaning industry, there are numerous ways to achieve success with the available tools. Therefore, one doesn’t necessarily need to possess expert knowledge to accomplish the task effectively.
Has anyone ever faced the challenge of completing a demanding task with inadequate staff? Have you ever successfully kept a malfunctioning floor buffer operational until you completed your task? Have you ever resorted to clever methods to prolong the lifespan of mop heads until a new shipment arrived?
However, let’s start at the beginning. What is SEO and why is it important? SEO is an abbreviation for search engine optimization. This implies that when you go to Google and search for something like “janitorial software,” you will come across Janitorial Manager as one of the top results (after scrolling past the advertisements). This is because we have fine-tuned and optimized our website to ensure that when individuals seek a janitorial software, they can easily locate us.
When you walk into your nearby retail store during a holiday such as Halloween, you will notice that they enhance the store’s appearance by decorating the doors and windows and placing various Halloween treats and decorations at the front so that you can easily locate what you need. The concept of SEO for a cleaning company (or any other business) operates similarly. When individuals are in search of a commercial cleaner, they turn to Google and conduct searches like “cleaning company Dallas” or “Miami cleaning business.”
How to use SEO for a cleaning business blog (and why you need a blog in the first place)
If SEO helps your website provide people with what they want, why is having a blog important? Picture going into a retail store after Halloween, and noticing that all the Halloween items are still prominently displayed in the front. This might not be a big deal initially, but as time progresses and the year comes to an end, followed by Valentine’s day, you realize that the store has no Valentine’s decorations but instead continues to have pumpkins and costumes on display.
The store doesn’t seem to update its inventory often, as they still have items like paper towels and laundry detergent that you want. However, it can be a bit dull to visit the store when it looks the same month after month. In contrast, there is another retail store nearby that also sells paper towels and laundry detergent, but they regularly update their window displays and change the decorations in front of the store. As a result, there is always something interesting to see when you visit. It’s safe to assume that this store would likely attract more attention and customers.
When your website is constantly updated with new content, Google perceives it in the same way you perceive stores that always have new things to offer. By including an active blog on your website, in addition to static information such as contact details, specialties, and a brief description of your business, you consistently provide Google with fresh material to review. Consequently, this leads to improved outcomes when individuals search for a commercial cleaning business.
However, simply engaging in activity is not enough. The activity must be pertinent. Writing blog posts endlessly about baseball, your preferred hot dog, or the rainfall in Africa will not assist individuals searching for a commercial cleaner.
Keywords are essential for perfecting the SEO of a cleaning business blog as they ensure both relevancy and the ability to be easily found. When you search for something on Google, these keywords are the words or phrases you type in.
This is the point where it becomes challenging. You have the option of attending extensive seminars and courses on SEO, keywords, and related topics. Additionally, there are effective services like Ahrefs and Semrush available through subscription if you choose to utilize them. However, our aim is to keep it simple and direct.
If you want to draw people to your blog and website, it is necessary to utilize the keywords they are searching for. How can you determine these keywords? Below is a simplified guide to understanding SEO for a cleaning business blog.
Consider various inquiries that individuals may search for, such as “coronavirus cleaning,” “Brooklyn commercial cleaning company,” or “cleaning company for offices.”
The 50 Best SEO Keywords for Commercial Cleaning Companies
|Keyword||Avg. Monthly Searches||Competition|
|commercial cleaning services||14,800||Medium|
|commercial cleaning services near me||2,900||Medium|
|office cleaning companies||1,300||Medium|
|office cleaning services near me||1,600||Medium|
|office cleaning service||5,400||Medium|
|commercial kitchen cleaning services||480||High|
|commercial cleaning companies near me||1,000||Medium|
|floor cleaning companies||880||High|
|commercial office cleaning services||480||Medium|
|office carpet cleaning||390||Medium|
|commercial floor cleaning services||390||Medium|
|commercial cleaners near me||880||Medium|
|office cleaning companies near me||390||Low|
|commercial cleaning business||320||High|
|office cleaners near me||720||High|
|office cleaning business||170||High|
|commercial cleaning business for sale||110||High|
|office pride commercial cleaning services||390||Medium|
|commercial carpet cleaning services||390||Low|
|commercial janitorial services near me||390||Medium|
|janitorial cleaning services near me||320||Medium|
|commercial floor cleaning services near me||210||Medium|
|commercial window cleaning services||170||Low|
|professional office cleaning||140||Medium|
|cleaning office buildings||390||Medium|
|servicemaster commercial cleaning||260||Medium|
|office business cleaning services||50||Medium|
|commercial kitchen cleaning services near me||110||Medium|
|offices need cleaning services||90||High|
|professional commercial cleaning services||1,900||Medium|
|largest commercial cleaning companies||90||High|
|restaurant cleaning company||140||Medium|
|office building cleaning services||90||Medium|
|commercial janitorial service companies||210||Low|
|commercial restaurant cleaning services near me||110||Medium|
|professional office cleaning services||210||Low|
|commercial office cleaning companies||50||Low|
|office cleaning services prices||110||Medium|
|office cleaning companies etobicoke||10||Low|
|home and office cleaning||20||Medium|
|imperial commercial cleaning inc||110||Medium|
|commercial floor cleaning companies||110||Medium|
|imperial commercial cleaning||70||Medium|
|cleaning office buildings at night||70||High|
|office cleaning richmond||10||Low|
|daily office cleaning services||10||Low|
|office cleaning agency||40||Low|
|residential and commercial cleaning services|
Utilizing the Top SEO Keywords for Commercial Cleaning Companies
There are 7 key components that hold the key to achieving a high ranking for commercial cleaning companies in terms of the top SEO keywords.
Ensuring that your website is both mobile-friendly and optimized for speed while also prioritizing security.
2. Ensuring that your SEO keyword is included in the highest ranking search results that are associated with commercial cleaning companies.
Step 3: Enhancing your website’s keyword optimization by improving its content, title tags, headings, and meta descriptions.
4. Ensuring that you claim your Google My Business Profile and fully optimize it.
Claiming and completing local directory listings by using the identical NAP (Name, Address, Phone Number) consistently.
6. Creating a key-phrase-optimized blog that contains high-quality content that is updated regularly.
7. Employing properly optimized photos and videos in your text that contain SEO keywords specifically tailored for commercial cleaning companies.
The Three Steps You Need to Take to Rank Well
To achieve the top search result in your area, it is essential to consider several crucial elements and consistently implement the right tactics. Recognizing the importance of optimizing and correctly indexing our websites as small business owners, we should focus on the following three primary factors.
To ensure that your website appears in local searches, it is necessary to optimize it for local SEO. Local SEO allows you to focus on customers who are searching within a particular geographical area. This is crucial because the top 3 search results on the first page of Google receive 33% of all clicks. By optimizing your website for local SEO, you will secure a portion of these clicks for online searches related to your business keywords.
Our SEO services for commercial cleaning companies primarily focus on on-page SEO. On-page SEO involves optimizing each webpage of your website to improve its ranking and attract more relevant traffic from search engines. This includes optimizing each service you provide to rank higher in search results, not just for your company name but also for relevant searches related to your services. Additionally, we will optimize your meta tag titles and meta tag descriptions to accurately describe your business.
Have you ever observed that your company’s ranking differs when you search for it in different locations? This variance is directly linked to your Domain Rating, which indicates the strength of your website in natural search results. Our off-page SEO services for commercial cleaning companies concentrate on discovering reputable websites that can provide backlinks to your site. This strategy of building links is aimed at ensuring that your website appears among the top results regardless of the geographical location from where you search.