If you are the owner of a cleaning business and are not attracting enough customers, have you considered why that might be? Is it challenging to convince new clients to rely on you for cleaning their homes, offices, and other properties? Could you be losing customers to your competitors? We understand the frustration you experience as a small business owner when you fail to achieve your objectives. That is why we are available to provide assistance!
When marketing service-based businesses such as cleaning companies, we always take into account that customers are more cautious and take extra measures when choosing one. Customers aim to gather as much information as possible prior to reaching out, particularly when it comes to newly established businesses.
Social media has become the most rapidly expanding medium for business marketing. However, for those unfamiliar with it, navigating through social media can be quite challenging. Many people entered the commercial cleaning industry due to their proficiency in that field, rather than business development, marketing, or technology. Consequently, individuals lacking expertise in these areas find social media marketing particularly difficult. Today, we will break down the concept of social media for you, addressing what it is, why it is important, which platforms to utilize, and how to effectively employ social media to enhance the growth and marketing of your commercial cleaning venture.
Social Media Marketing
When it comes to social media, we offer two types of service. The first is social media management, where we take care of your business’ social media pages. This involves monitoring and responding to comments and messages, creating relevant posts, and growing your follower base. The second service is social media advertising, where we use social media ads to target potential customers and assist in converting them. We work with various platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest. As we were originally established in social media marketing, we have a wealth of experience in both of these services!
PPC & Google Ads
There were 7.6 million advertisers in 2019 who spent over $10 billion on PPC ads, indicating that many people view it as an effective marketing tactic. Our team of expert specialists create carefully targeted PPC marketing campaigns, aiming to maximize return on your budget. With extensive experience, our specialists are skilled in handling different forms of pay-per-click promotions.
Email marketing has a remarkable return on investment, generating $38 for every $1 spent. It would be a missed opportunity to not utilize this strategy. As a cleaning business owner, you may assume that email marketing is not well-suited for your industry and that traditional direct mail is sufficient. However, that is not entirely accurate. The key lies in the technique and specifics of your marketing plan. We possess the expertise in email marketing required to enhance your brand awareness, ROI, and more.
Short Video Management
Have you ever come across those #oddlysatisfying videos on TikTok and other social media platforms? These videos mostly feature cleaning companies demonstrating the capabilities of their services. The good news is that there is a significant audience interested in watching these short videos. As a cleaning business, you can leverage social media to advertise your services to potential customers. By creating brief videos with cleaning tips or even showcasing time-lapse transformations of your cleaning jobs, you can generate entertaining content that will allure more potential customers to avail of your services. We are here to assist you with that.
Why Should I Use Social Media?
It is advisable to use social media as it has become a common practice for everyone else. If someone decides to search for your business on social media for some background research and does not find a profile, it may create an unfavorable impression. In a digitally connected world, where social media is widely relied upon, it has become almost as popular as Google for gathering information. One significant advantage of having social media is that your clients can mention you in posts, share pictures of your work, provide reviews, and recommend your page to others by “tagging” it. This essentially offers you free advertising, which only requires a small amount of your time.
Which Platforms Should I Use?
You have made the decision to utilize social media for promoting your company, which is a wise decision. The subsequent step involves selecting the most effective platforms to enhance business for commercial cleaning companies in your locality. The main social media platforms are Facebook, Twitter, Instagram, Pinterest, and LinkedIn. Understanding your competitors is crucial in expanding your business. Reflect upon these queries regarding their social media usage and conduct your own research:
- What social media are they utilizing?
- Are people engaging with their posts? (liking, commenting, or sharing the posts) and what types of posts are getting the most engagement?
- How often are they posting on each website or application?
- Have others mentioned your competitor’s social media before? If so, what did they say they liked about it?
Having a Facebook, LinkedIn, and Instagram account is essential for every business. Facebook serves as a platform for various types of posts including written content, videos, links, advertisements, offers, etc. It is advisable to begin your business’s social media presence on Facebook since they offer a user-friendly program that guides you through the utilization of Facebook business and provides helpful insights for beginners. Instagram, on the other hand, is a photo sharing platform that is particularly useful for showcasing your company’s expertise through visuals.
How Do I Use These Platforms to Grow My Business?
The initial step is to populate your pages with informative, visually captivating, and captivating content. It is important to refrain from attempting to redirect individuals to your page until there is content to be observed, as they will probably just move on and never return. A few excellent notions for posts include:
- An introduction video: Make a good quality video explaining who you are, what you do, what makes you great at it, any recognition or awards you’ve gotten, and anything else you find relevant.
- Offer a special through your platforms: For example, $50 off your first time clean or a free quote.
- Before and After photos.
- Any examples of great photos of your work.
- Photographs of your staff with bios so your potential customers feel like they know and trust these individuals.
- Turn past reviews into content.
Ensure that you extend an invitation to all individuals on your email list, past/current customers, friends/family, or anyone else, to follow or “like” your business page. Utilize all available means to increase the number of your followers.
Once you have gathered a substantial amount of content and a decent number of followers, begin sharing captivating content. This includes posting material that encourages interaction, such as giveaways that prompt your followers to tag their friends or share your page, conducting surveys, sharing anecdotes about your company’s past experiences (including humorous ones – it’s not necessary to always appear serious and excessively professional), posting selfies of your staff while they work, sharing behind-the-scenes pictures, amusing cartoons related to facility cleaning that can be found on Google, and sharing content that is not solely focused on commercial cleaning (for example, relatable photos or memes like the one shown below).
To ensure the growth and success of your social media, it is important to interact with your followers and remain true to yourself. Maintaining a suitable blend of professionalism, entertainment, and personal touch will contribute to its thriving nature.
If you haven’t already, remember that the use of social media may require some time to get started; however, the potential rewards can be significant in the long run.