What is a Facebook Business Page?
On Facebook, there exist public Facebook accounts known as Business Pages which enable public figures, local businesses, and international brands to interact with the Facebook community.
After setting up a business Page, you can utilize the world’s biggest social network to share company updates, publish content, advertise events and new products, and engage with your target audience.
By creating a Facebook Business Page, you will have the benefit of tapping into Facebook’s powerful advertising platform and Facebook Shops, both of which can be leveraged to expand your business.
How to Create a Facebook Business Page
The process of creating a Facebook Business Page is simple and can be achieved by following a straightforward five-step method.
It’s easy to create a new Facebook Business Page!
Input your business name, a maximum of three categories, and a bio, then observe the Page Preview screen updating instantly as you add details.
You can have your company’s Page set up and functioning within an hour.
Step 1: Create a Page
In order to create and manage Business Pages, it is necessary to have a personal profile. Therefore, the initial step is to sign in to your personal Facebook account.
After logging in, access the “Pages” option provided in the menu on the left-side and initiate the process of creating a new page by selecting the “+ Create New Page” button.
To begin, you need to input a title, classification, and biography details for your Page.
After finishing, select “Create Page”.
Step 2: Add Your Pictures
Afterwards, add a profile picture and a cover image to your recently created Facebook Business Page.
In case you are unfamiliar with these phrases, the picture on your Page that shows up beside your business’s name is known as your profile photo and should measure 170 x 170 pixels. Your cover photo is another image displayed on top of your Page, and its optimal size is 1640 x 856 pixels.
Employ superior quality pictures to enhance your Facebook Business Page.
A logo or another identifying image is commonly used by the majority of companies for their profile photo. Expert advice: maintain consistency by utilizing the same profile photo for all of your organization’s social media accounts.
It is important that the cover photo displayed on your business’s profile reflects the goal and/or concept of your enterprise. This can be illustrated by uploading a photograph of your merchandise, a team member on the job, or a satisfied customer. Ensure that it is a superior image that corresponds with your company’s image.
After you have ensured that your profile and cover photos meet your satisfaction, proceed to click the “Save” button.
Step 3: Edit Your Page Info
You’ve created your Facebook Business Page and uploaded a couple of photos. Now it’s time to add your business details. That way potential customers can quickly find your company’s address, website, contact information, hours of operation, etc.
To add details to your page, you can click the gray “Manage” button located near the top of your page. Next, you need to scroll down to the “Set Your Page up for Success” menu displayed on the next page. Finally, you can expand the “Provide Info and Preferences” section to include your desired information.
Incorporate crucial information into your Page such as the location and the website of your company.
Remember to set up your username and include an action button!
To set your username, AKA your Page’s URL, click your account icon in the top right corner of your screen. Choose “Settings and Privacy”, then “Settings” in the drop-down menu. Click “Edit” in the username section and choose a custom username for your Page.
Step 4: Make Your First Post
Your Facebook Business Page is almost set! Before you start inviting your audience to follow you, spend a little time creating interesting content. Here are a few suggestions:
- A Welcome Post: Share information about your business, why people should follow your page, and the kinds of content you plan to publish.
One way to engage your audience is by sharing behind-the-scenes photos of your team involved in building products or performing services. This gives people a glimpse of the process and satisfies their curiosity.
Humorous Memes: Everyone enjoys a great meme. Post some that are relevant to your company, but ensure that each graphic is consistent with your brand.
Transform your Page into a valuable resource by providing links to captivating blog posts, ebooks, and similar written content.
If you want to achieve success on Facebook, you need to generate content that offers value to your audience. Therefore, publish content that your target audience will find enjoyable and consistently continue to produce such content.
To begin your initial post, access your page and click on the prompt, “What’s on your mind?” Afterwards, input your thoughts onto the pop-up dialogue box displayed. Enhance your post’s impact by possibly attaching an image, GIF, or emotion.
On Facebook, success is achieved through having great content.
After completing your post, select the blue “Post” button located at the bottom of the pop-up window.
Fifth step: Extend an invitation to your viewers.
Once your Facebook Business Page is filled with content, it’s essential to showcase it to the world. Start by inviting your personal Facebook friends to follow your new Page, which involves scrolling down to the bottom of the “Set Your Page up for Success” menu mentioned previously.
Find the section called “Introduce Your Page” and click the “Invite Friends” button. Then follow the three-step directions that appear in the pop-up menu.
Invite your friends to follow your Facebook Business Page in order to increase its promotion.
We recommend advertising your new Facebook Business Page through alternate means. Share updates about it on your brand’s other social media accounts. Contact your subscribers via email and request them to follow you. Include “follow us” emblems on all of your advertising materials.
Spread the word rapidly to increase your following on Facebook.
Step 6: Optimize your Facebook Page
Although it is possible to begin posting content on your new Page right away, it is advisable to follow these steps for optimal outcomes.
- Add your website: Ensure your website URL is there, and fill in a brief About description.
- Connect WhatsApp: Have customers reach out directly to WhatsApp instead of Facebook Messenger by connecting your Page to WhatsApp Business.
- Add your location and hours: If you have a physical business location, add your address and opening hours in the About section.
- Turn on reviews. Build trust with new visitors by featuring ratings and reviews on your Facebook Page. When using this feature, ensure you’re keeping an eye on reviews to ensure they’re from real customers and not spammers trying to ruin your reputation. And, if any customers are unhappy, ensure you’re reaching out to make it right. Turn reviews on under Settings -> Privacy -> Page and tagging.
- Edit your Page tabs: Choose to hide your Likes or Reviews, plus irrelevant sections like Music, Sports, Books, and more. From your Page management dashboard, tap More, then Manage sections.
- Create a custom URL: Besides being easier to link to, a custom Facebook Page URL or username makes your Page seem more legitimate to customers. Set yours under Settings -> General Page Settings then tap Edit next to the Username field.
- Create a pinned post (optional): Add a new post to offer something exclusively for your Facebook Page fans, such as a coupon. Or, use it to link out to your other offers, profiles, and more. It’s a good mini-introduction to your Page and business.
Step 7: Create a post
Until you share remarkable content, individuals won’t find your Facebook Page or have any incentive to follow it.
Need inspiration? Check out these more than 20 ideas for social media posts and explore ways to cultivate a process for creating content.
First, access Facebook and then switch to using it as your Page. Once you are on the platform, click on the profile picture located at the upper-right corner. From there, tap the circular icon to shift to the previous Page you used. In case you manage several Pages, select See all profiles.
Step 2: Go to your Access settings
To access the Professional dashboard, simply click on it located in the left menu of your Facebook Page.
You can grant access in five different ways.
- People access: Personal Facebook profiles who can log in as your Page with full access to manage it.
- Task access: Personal Facebook profiles who can’t log in as your Page, but have access to a specific task or set of tasks to do for your Page.
- Community managers: Personal Facebook profiles who can moderate comments and live chat discussions and suspend or remove Page fans. They cannot change your Facebook Page settings or post content.
- Business account access: Grant access to a Meta Business Suite account to fully manage your Page, add or remove administrators, and even delete your Page. Learn more about when you should use Meta Business Suite.
- Partner access: Business Manager accounts with access to specific assets or tasks, such as helping run Page ads or analytics.
To grant access to a certain type of Page, select Add New on your Page’s Professional dashboard. For instance, to authorize a staff member to create content on your behalf, you can pick either People (for complete access) or Task (for limited access).
You have the option to search for individuals by name or to send them an invitation via email. Utilizing email for invitations is recommended to avoid mistakenly inviting the incorrect “Mary Smith” Facebook account, leading to your elderly aunt taking control of your Page.
Once the email confirmation link is clicked, they will have the ability to reach your Page.
Step 5: Add a partner to your Meta Business Suite
By adding a person to your Meta Business Suite account, they will have access to all of your Meta assets, which includes not only your Facebook Page but also your Instagram profiles, ads account, analytics, and other resources. This can be beneficial for providing your team with comprehensive access to your various online platforms.
Supercharge Your Facebook Business Page
We’ve covered the basics. Now, let’s talk about strategies you can use to supercharge your Facebook Business Page and turn it into a valuable asset for your company. No matter if you are doing HVAC marketing , plumber marketing , law firm marketing , or restaurant marketing, these tools from Facebook will help you to create even more engaging content.
Facebook Stories are likely familiar to you. They provide an opportunity to exhibit video content to your followers beyond your Facebook Business Page. They present an excellent avenue to display supplementary material for something that is featured on your Facebook Business Page, and also give you some space on an individual’s news feed. When utilizing Facebook Stories, it’s advisable to evoke an emotional response, with humor often serving as an effective way of connecting with people.
Facebook Messenger allows you to offer customer service and a platform for your customers to inquire about rudimentary matters. You can even activate automated replies, rendering it akin to a Facebook business manager in certain aspects. Should you choose to utilize Facebook Messenger, it’s advisable to have a social media marketing company or a dedicated individual to handle it for you.
Utilizing a Facebook ad as a promotional tool can effectively direct targeted customers towards your Facebook Business Page. You have the ability to select the specific demographics and interests of your desired audience, and subsequently fund your Facebook Ad to ensure its visibility on their news feed.
This Beginners Guide To Advertising is an excellent resource for obtaining more knowledge on paid advertising.
Pin a Post
Page owners on Facebook have the option to put a post at the top of their Pages which makes it effortlessly visible. The post that has been pinned will be situated directly beneath the cover image and will still be there even after new content has been published. This will help publicize special announcements, offers that are valid only for a certain period, and other similar things. Pinning a post will most likely fetch positive responses in terms of likes, comments, and views, therefore, it is important to ensure that it highlights your business.
If you want to pin a post, simply access the three-dot icon situated at the upper right-hand corner of the post. Proceed by choosing “Pin Post” from the ensuing pop-up menu. That particular post will be displayed at the top of your Page as long as you don’t unpin it.