In 2020, An Online Store as a Must!
An online store which contractors can easily integrate into their website, this plug-and-play service enables them to offer their customers a range of products (including filters and fully-installed systems) and services (such as maintenance agreements, one-time tune-ups, repairs, and customized installations).
Homeowners are increasingly interested in shopping online due to both convenience and safety concerns. They prefer having products delivered to their homes, scheduling tune-ups, and signing up for maintenance plans through a few clicks. Even complex tasks like repairs, replacements, and installations can be planned and paid for remotely, and fully-installed systems can be arranged online without leaving home.
No Extra Staff, no Extra Storage, no Extra Costs
Your free online store operates like a completely new sales team that is available round the clock and complements your current website’s style and design without extra expense or manpower. Contractor Commerce manages the supply chain and finances for timely delivery and satisfied clients while you attend to your primary responsibilities of equipment repair, replacement, installation, and maintenance.
With the aid of this adaptable purchasing and delivery system, contractors can level the playing field against e-commerce giants and online retailers or marketplace applications, rather than missing out on sales. By offering a “BUY NOW!” button on their website, customers can easily and quickly purchase products rather than logging out of their site and searching through vast, less specialized websites for specific items.
With a buyer in your database, it becomes a breeze to set up notifications, discounts, timely deals and other revenue-generating opportunities that encourage them to keep returning to your online shop for recurrent transactions. By installing a Contractor Commerce plug-in on your website, you essentially create a virtual gateway that entices patrons to visit frequently, taking advantage of low-cost and swift purchases. In addition, it acts as a potent word-of-mouth magnet, with regular clients spreading the word about the effortless click-book-pay tool that ensures their HVAC systems function seamlessly.
Designed by Contractors for Contractors
The Contractor Commerce website add-on is developed by contractors who understand the requirements of the home services industry. It is a comprehensive solution that can help you manage your business with ease and increase profitability. The best part is that you can enjoy the benefits without worrying about significant initial investments in time and money.
Contractor Commerce efficiently manages all the complex administrative tasks such as confirmation emails, tracking data, payment information as well as logistics such as stocking, packaging, shipment, and delivery. By selecting a preferred plan and identifying the products and services you wish to market through your website, you can simply sit back and watch your profits grow.
In less than thirty minutes, you can create an online store without any expenses, obligations, or commitments. Would you like to increase your earnings by selling goods and services on your website?
Arrange for a demonstration.
At CI Web Group, our team is well-informed on HVAC-related digital marketing strategies and proficient in utilizing modern e-commerce techniques. We are excited to enhance your website by providing a tailored online store at no cost, designed to meet your distinct requirements and preferences. Seeking top-level SEO services for your HVAC enterprise? Reach out to Ciweb Group Inc.
Simply choose the plan that suits your requirements the most.
- Intro: : perfect for drop selling products (like filters) and services (like tune-ups), your only cost is a $10 fee on each sale, with zero sign-up and set-up charges;
- Pro : this plan encompasses drop shipping products, selling services, handling invoice payments, custom products, will-call and sales performance incentive fund functions, with a $5 fee on service and system sales, a 2% setup charge, and a monthly fee of $99;
- Power : all the benefits of the Pro plan, plus selling fully-installed systems and with the drop shipping fee included, with a $5 fee on service and system sales, a 1% setup charge, and a monthly fee of $249.
By availing the Pro and Power plans, you can include your own merchandise and facilities on your website for immediate vending. This implies that patrons can purchase everything from an AC maintenance session to a completely installed HVAC setup straight from your shop!
Select Exactly What you Want to Sell
Your product ranges have no restrictions. Each section of your e-commerce site is capable of showcasing a comprehensive assortment of models, sizes, and prices, ranging from regular replacement parts (such as furnace filters) that are relatively inexpensive to state-of-the-art HVAC systems that cost tens of thousands of dollars, along with additional installation charges.
Having more products results in an increase in potential customers, while having a business that operates around the clock leads to the closure of more sales with higher profits. Furthermore, when customers are satisfied with their overall experience, it leads to repeat visits.
Stock Your Online Store as You Wish
Feel free to contribute anything to this virtual display, including items, services, proposals, and deals. Additionally, you have the option to personalize deliveries: individuals can pre-order and retrieve their orders via Will Call at your store; your technicians can transport them during service calls or distribute them on their routes through the SPIF sales incentive function, increasing their earnings and involvement in sales. You may also choose to ship the items yourself if you believe it would be more efficient, with no additional charges for drop shipping.
Allow our partners to handle the processing of orders and have the products shipped directly to your customers with your business name indicated on the packing slip. This way, you can fully focus on providing excellent customer service. Whenever a service is purchased (such as subscribing to a maintenance plan), you will receive an email notification, enabling you to promptly reach out to your customers and arrange a visit.
Streamlining Buyer Decisions
If the order is more complicated, such as for an entire system, the platform directs customers to your pre-made system suggestions, enabling them to make a direct purchase from your site. After they verify the purchase, you receive a notification to get in touch with them and confirm the exact specifications and timing of their projects.
By using this e-commerce platform, you have the opportunity to sell a wide assortment of equipment for temperature regulation such as heaters, air conditioners, boilers as well as air purifiers, humidifiers and UV lights which have become increasingly in-demand due to the current unpredictable climate. On top of that, you have the flexibility to determine the prices and profit margins with the guidance of professionals on how to optimize your earnings.
State-of-the-art Digital Sales Technology
With the Contractor Commerce online store’s robust tools, your website can function as a small design studio, assuring customers that they’re purchasing fully-functional systems suitable for their homes. This comprehensive plug-in software guides potential buyers seamlessly through the marketing process, boosting the chances of casual browsers becoming clients—customizable pages that highlight your products and services are key.
More and more homeowners find investing in a new HVAC system that conserves energy highly attractive because it not only reduces future expenses on repairs and replacements as well as utility bills, but also provides valuable protection for the health of their families.
Start Gathering Reviews
One of the best ways to get new customers is to get references from existing customers via word-of-mouth. You can leverage that by incorporating online reviews into your HVAC digital marketing strategy. You can start by creating a business page for Google, which allows you to get Google reviews. This will also help your local SEO.
This is the procedure:
- To start a Google My Business page, you need a Gmail account. You can set one up for free if you don’t already have one.
- Create your Google My Business listing and select the type of business.
- Input essential info like a link to your website, the business address, and images.
Furthermore, it would be beneficial to establish a company account on online review platforms such as Yelp. Another practical approach to obtain customer input is by utilizing social media accounts. By setting up a business page on LinkedIn or Facebook, customers can keep up-to-date with your company. It’s recommended to request current HVAC customers to leave a review of your services. Giving them a card with a clickable link or QR code that leads directly to the review platform simplifies the process.
Once reviews begin to appear, select the most favorable ones and feature them on a separate page labeled “testimonials” or “customer feedback” on your website. This strategy can differentiate you from your rivals. However, ensure to include a hyperlink to the primary source of the review for verification purposes.
Make sure to include having social media profiles for your HVAC business in your marketing strategy checklist. Engaging with customers directly through social media is an effective method to interact with them. This is particularly beneficial for a local HVAC company, since building a reputation and truly connecting with customers will cultivate loyalty and guarantee repeat business.
Sharing valuable tips with your clients is a great way to position yourself as an HVAC expert. For example, educating them on how to get their HVAC system ready for seasonal changes or advising them on the most suitable HVAC air filters for allergies and asthma sufferers. To achieve this, you may want to combine your social media channels with a blog. This blog could be hosted on your website, and you can share new posts through your social media profiles.
Utilizing social media is another way to inform your clients of any discounts or promotions you may be offering. A customer referral program is worth considering where both the existing and new customer receive a discount or rebate if a referral is made. Employing this strategy has been proven to strengthen customer loyalty.
Using social media to promote seasonal offers is an effective approach in cultivating a dedicated community. Individuals generally seek HVAC upkeep as the weather changes. For instance, in spring, they may require a new air filter to prevent allergies or in the fall, a furnace tune-up to prepare for the cold winter season. Utilize your social media platforms to advertise these seasonal deals.
Try Video-Driven HVAC Marketing
Consider creating your own smartphone videos if you need content to share on social media. Video marketing is currently in high demand with a staggering 85% of all internet users in the U.S. watching online video content each month. Almost one-third of the total internet population, or 2 billion users, utilize video-sharing platforms such as YouTube. Additionally, mobile devices make it possible for viewers to watch videos on-the-go.
Once more, utilizing this method is an effective means of providing valuable and practical knowledge to customers, which can subsequently foster their credibility and devotion. Creating videos doesn’t have to be intricate. Simply ponder upon some of the frequently posed inquiries from customers and respond to them through an uncomplicated interview setup.
Possible examples could be:
- How frequently do you need an HVAC tune-up?
- What does it mean when your AC makes these noises?
- How can you save on your heating bills?
Merely by responding to practical inquiries, you are demonstrating expertise and providing a persona for your business. As a result, you become more relatable and trustworthy. By establishing a YouTube channel and uploading videos, you can seamlessly incorporate them into your social media presence. You may also share these video clips on your website, which will entice visitors to remain longer and increase your SEO ranking.
Give Email Marketing a Go
Email marketing can prove to be advantageous if you intend to advertise deals and discounts to your clientele. By integrating a sign-up feature on your website, you can prompt individuals to subscribe to your email list. Targeting your email marketing efforts can result in a substantial growth of HVAC leads, and this approach also proves to be economical. Dispensing pertinent content to your customers enhances the possibility of sales conversions.
For newcomers in the business, there are various useful resources that can help them streamline and simplify their email marketing efforts. Options such as MailChimp and MailerLite permit you to not only distribute email marketing campaigns, but also handle your contacts effectively. Additionally, these platforms offer convenient pre-made templates, which means you won’t have to worry about grappling with HTML coding in order to construct an attractive email newsletter.
In order to succeed in email marketing, avoid overwhelming your customers with an excess of information. Over-sending may lead to frustration and loss of subscribers. Craft your messages to be both informative and captivating.
The content outlined above, such as informative instructional videos and information on seasonal particulars, can be reused. When crafting subject lines for your email newsletter, stay away from spam-inducing terms such as “free.”
To achieve successful email marketing in the long run, it is essential to regularly purge your email lists. By utilizing resources such as MailerLite, you can track the individuals who have opened and interacted with your emails. Consequently, it becomes feasible to eliminate uninterested subscribers who never open your emails from your contact list.