In order for painting contractors to reach potential customers, it is crucial for them to utilize a variety of marketing strategies due to the diverse origins of leads for painting companies. Depending solely on word-of-mouth could result in slow growth for your painting business.
To make decisions about which home service providers to use, many homeowners rely on the Internet. Therefore, it is crucial to present yourself in the best possible way, both online and offline.
How do I get more clients for my painting business?
Offer a Free Estimate
To effectively generate new business for a painting company, a useful approach is to provide a complimentary estimate. Ensure that you possess pricing details to showcase the varying costs for different services and projects, while offering to visit and present a free estimate. Additionally, another strategy is going from door to door to provide estimates, which can promptly attract prospective clients for the painting company.
This marketing strategy may appear evident, but it truly yields multiple benefits.
If you conduct a Google search for local service ads, you will discover that the majority of painters provide a free quote to potential new customers. This opportunity permits you to discuss your painting business and its offerings, as well as allowing them to acquire more information before making a commitment.
Design a Memorable Logo
One crucial step for your painting business is creating a distinctive logo for both your physical and digital marketing. The chosen icon or image should prominently feature your company’s name and align with the established elements of your branding.
In order for people to easily identify your painting business online, it is important to use the same logo for online marketing on your website as well as for other digital marketing efforts, trucks, online ads, banners for local events, lawn signs, business cards given to current or past customers, and other platforms.
Create a Website With a Portfolio of Work
In order to be easily discoverable through a simple google search, it is ideal to possess a business page that showcases numerous visuals and video snippets demonstrating the excellence of your work. Additionally, ensure that social media links are incorporated on each page to facilitate effortless sharing with others.
In your digital marketing, it is crucial to prioritize search engine optimization. Take the necessary time to create a well-written description of your business and the services you provide. Additionally, include the towns and states you serve in your online marketing efforts. By doing so, search engines will be more likely to guide local residents to your business.
Potential customers, including residential and commercial clients, should be aware of any relevant certifications, such as those from painting suppliers like Sherwin Williams or trade organizations like the EPA’s Leadership in Energy & Environmental Design (LEED) certification program.
Advertise on Social Media
When it comes to online visibility for promoting local businesses on social media, Facebook, Instagram, and Twitter are the top choices. For instance, if you have a painting company, you can strategize a marketing plan by utilizing a Facebook ad. This can be achieved by accessing the advertisement manager and establishing an account.
At that location, you will have the option to select the specific area within the local community where the advertisement for your painting contractor services will be visible, for example, within a radius of ten miles from your zip code.
List your business on Google and in directories
If you want your business to seem trustworthy, it is important to have a Google Business Profile and be listed in painting directories. Make sure to include your contact details and the types of painting services you offer. By doing this, you will make it easier for potential customers who are looking for local painting contractors to find your business, assess your online reputation, and make reservations for your services.
Collect customer reviews and testimonials
It is essential to promote your customer reviews online because an impressive 84% of consumers consider them as trustworthy as a recommendation from a friend or family member.
In order to demonstrate care for its customers, the business should follow a step-by-step process of requesting new reviews, flagging inappropriate and fake content for removal, and responding to both positive and negative comments.
Your company website and social media pages can be used by your satisfied customers to publish reviews and testimonials, thus allowing them to create your most effective marketing materials.
Best practices for promoting your painting business offline
Despite the digitization of the entire world, traditional marketing remains an effective means of reaching potential customers within your local service area, providing tangible results.
Use direct mail advertising and door-to-door marketing
Begin by identifying your target market and selecting the appropriate neighborhoods for your painting services. To establish a personal connection, consider going door-to-door and distributing business cards or brochures. Alternatively, opt for direct mail advertising by sending flyers through the U.S. Postal Service. Implementing these marketing strategies will help raise awareness of your brand within your local community.
Start a referral program
In order to find painting leads, you can also consider providing an incentive to contented customers for referring your painting company to their acquaintances and nearby residents. Offering complimentary touch-ups or reduced rates for future painting services could be a feasible option in this regard.
By giving past customers a referral code, you can enable them to pass it on to others. Additionally, for every new customer who uses the referral code to book your services, reward and express gratitude to both the referrer and the new customer.
Network with homeowners and professionals
By strategizing in a systematic manner, professional painters can effectively reach their intended audience through networking. Attend a home expo and establish a booth to personally engage with individuals in your local community, thus fostering brand familiarity.
You also have the option to collaborate with other home services businesses in order to exchange referrals. In case your business is mainly involved in residential painting, it would be beneficial to establish connections with local real estate agents who frequently offer suggestions for home services to new homeowners. Similarly, if your business specializes in commercial painting, it would be advantageous to connect with local business owners and property managers.
Put up lawn signs and wrap your vehicle
As you go through your painting projects, make a visually appealing logo that includes your business name and phone number. Once you have the logo, post it on lawn signs. Additionally, you can use the same image on your painting truck or car to advertise for free while you commute.