Marketing and promoting products and services has become easier and more enjoyable since the introduction of social media. With the vast number of users on various social media platforms, advertising your cleaning business online should be a simple and satisfying process.
To achieve positive feedback, it is crucial to choose the right platform and know when and what to post for promotion. It is vital to identify your target audience in advance to make an informed decision on a promotional platform.
The proper promotion of a cleaning business can be ensured by following the steps below, which play a significant role.
Marketing strategies for your cleaning service
Choose the right platform
When it comes to marketing your services, you should be selective with the social media platforms you choose to post on, as not all of them are equally effective or relevant.
Platforms like Instagram and Pinterest are best suited for gauging cleanliness based on what you see. However, it does not mean that other platforms like Facebook, LinkedIn, and Twitter cannot be used. These platforms also play a crucial role in promoting a cleaning business. For instance, Facebook, with its high number of users, is suitable for staying in touch with customers and prospective customers.
Captions and written posts
Your intention is to invest in reputable bloggers who can both write and create captions to accompany your photos and videos.
It would be ideal if you can handle it yourself as it saves money. However, you can hire skilled writers or use online writing services. If you want to reach a broader audience with different backgrounds and languages, translation services review such as PickWriters can assist you in maximizing your outreach.
Blogposts on home cleaning hacks
One way to promote your business is to collaborate with other companies and get them to showcase your services on their websites or share links to your blog posts and social media platforms. It would be beneficial if the blog posts focus on home cleaning tips, specifically carpet cleaning and toilet stain removal.
After providing services, ask all of your existing customers to provide reviews and rate the services offered by your cleaning companies.
It is legally required to offer discounts or free after services to all customers, irrespective of the nature of their reviews, as a way of responding to their feedback.
Using Twitter chat rooms and Facebook groups
To initiate conversations on Twitter, use relevant hashtags and then continue the conversation by seeking feedback from your audience.
Given that Facebook has a larger user base, it would be beneficial to capitalize on this by promoting your cleaning business through various groups. One effective approach is to share posts related to your business within the numerous Facebook groups available, while ensuring compliance with the respective group’s guidelines and regulations.
Keep it fun
To prevent your audience from getting bored with purely serious information, make sure your social media posts incorporate humor. Utilize memes and GIFs that are connected to your cleaning business, allowing your followers to continue scrolling through your feed. It is crucial to remain pertinent at all times and consistently stay updated with current business trends to enhance relevance.
Ask your friends and colleagues to help spread the word about your new business
I have had a personal profile on Facebook for a while now. Even before starting my business, I was quite actively involved in social media. Therefore, upon establishing Shine Bay Cleaners, I decided to create a Facebook Business Page as well.
To begin with, I extended an invitation to my Facebook friends, asking them to like my page. Then, I began sharing posts from Shine Bay Cleaners on my personal profile and continued to request my followers to like my Page. I would inform them, saying, “I am involved in this business and would appreciate your support.”
Use photos and videos to give people a behind the scenes look at what you do
In simple terms, I ensure to find a method to communicate our daily activities to others. Whether it involves cleaning sofas, houses, or offices, I make sure to share this information. Additionally, on days when we have no work scheduled, I distribute flyers advertising our cleaning services, as a reminder to people that we are available if they require cleaning assistance.
I capture photos and videos on a daily basis and share my preferred ones. I don’t follow any particular strategy, but rather act spontaneously. Sharing content allows people to observe your actions and methodology, aiding them in getting acquainted with you and intensifying their curiosity about your activities.
Use before and after videos to demonstrate the difference your service makes
I receive the most positive feedback when we share videos of our upholstery cleaning process. Particularly, when I share the images of the upholstery before and after the cleaning. This is when I observe the most significant reaction. The reason for this is that people tend to trust what they see visually. They appreciate being able to witness the noticeable improvement we bring to the appearance of items. Consequently, it triggers contemplation about their own upholstery, as well as their homes and offices, and how we can enhance the appearance of those spaces as well.
Use short social media captions to help people make a connection between what you’re sharing and themselves
When it comes to captions, I prefer them to be concise and straightforward, as people typically dislike lengthy texts as they prefer brevity.
I primarily rely on the photos and videos to convey our message without the need for excessive explanations. Our captions serve to provide context and help viewers connect our content to their own experiences. For instance, we mention things like “Cleaning salon chairs. Your business should be clean too!” and “Sofa set cleaning. Contact us if you need this service.” These captions aim to shift their perspective from perceiving us solely as a cleaning service to wanting their own furniture to attain a similar level of cleanliness and freshness.
Make your contact information easy to find so customers can contact you right away
To ensure prompt action, we incorporate our contact number into the majority of our social media captions. This way, if someone comes across a post and has the thought of requiring a sofa cleaning service, they can easily take action without any distractions or delays caused by searching for our contact information.
Use customer feedback to connect with your customers, improve your service, and to create social proof
Why do you publish customer testimonials on your Facebook feed, and what methods do you employ to solicit feedback from customers?
Following the completion of work I do for a client, I consistently seek feedback from them by asking two questions: “Did you have a positive experience with the job?” and “Is there anything you disliked?”
In order to identify areas for improvement, it is crucial to request honest reviews from individuals. This enables one to understand that perfection is not attained at the beginning.
In the event that they are dissatisfied, I kindly request an opportunity to rectify the situation and ensure their satisfaction. This demonstrates our commitment to integrity and enhances the rapport. The handful of unfavorable reviews we have received have significantly contributed to our growth. Occasionally, these customers also provide recommendations for our services.
After receiving a negative review from a customer, I inquired about the possibility of returning to fulfill the service at no cost. To my delight, the customer agreed, and as a result, she expressed great satisfaction and even recommended our services to other potential clients.
If I find out that they loved the job, I capture a screenshot of the customer’s message and post the positive feedback on social media. This informs potential customers that our present customers are extremely satisfied with our services.